Social Media Intro to Business & Marketing

The most three most trusted forms of advertising are: Recommendations from people I know - 90% Consumer opinions posted online - 70% Branded websites - 70% What Social Media has done is make the traditional two-way word of mouth marketing accessible and available to everyone with a computer (or phone). FROM THIS TO THIS The question is, how do we engage the guy with the megaphone? Word-of-Mouth Goes Virtual

def (Wikipedia) - Social media is media designed to be disseminated through social interaction, created using highly accessible and scalable publishing techniques. Social Media IS NOT A fad A replacement for traditional advertising The first step The magic bullet FREE All about YOU Social Media IS A big deal Going where your customers already are or where they want to be Applicable to most companies in some way or another Time-consuming All about THEM What is Social Media?

Blogging Facebook LinkedIn Twitter Youtube The Stats - The Why - The How The BIG FIVE

def (wikipedia.com) - "A type of website with regular entries of commentary, descriptions of events, or other material such as graphics or video." The Stats Approximately 200 million blogs 90% of blogs fail in the first year The majority of web users interact with blogs every single day Blogging

Why blog? Constantly updated content Gives visitors a reason to check out your site again and again Become an EXPERT in your field Search Engine Optimization ENGAGEMENT with customers Blogging

The Stats (as of May 3, 2012) 526 M Worldwide total 125,000 M Friendships 2,000 M Likes per day 1,000 M Comments posted per day 901 M Monthly active users 526 M Daily Active users 488 M Monthly active mobile users 302 M Photos uploaded each day The average U.S. Internet user spends more time on Facebook than on Google, Yahoo, YouTube, Microsoft, Wikipedia and Amazon combined. The New Oxford American Dictionary voted “unfriend” as the 2009 Word of the Year. Facebook AKA THE BIG ONE

Why Facebook? The stats speak for themselves Mix of paid (Highly targeted) And unpaid (permission marketing) Facebook AKA THE BIG ONE

The Stats 100 million+ users – about 50% in North America The largest truly business-oriented site 50% of Fortune 500 companies hire through LinkedIn. Consumers tend to trust information received from social networking sites, with LinkedIn being the leader in consumer trust; being trusted by 82% of consumers, whereas, Facebook sits at 23% trust level among consumers and Twitter at 28%. LinkedIN Your Virtual Resume

Why LinkedIN? No brainer – reaches business people The best Rolodex ever Lead generation LinkedIN Your Virtual Resume

def - The platform that allows users to send a receive 140 character messages known as tweets. You opt in to follow users whose content you want to receive. The stats “Twitter” was the top word of 2009, according to the Global Language Monitor. Average age is 39 Over 140 million active users Over 340 million tweets sent per day Twitter It’s not about what you had for breakfast. Ok, maybe sometimes.

Why Twitter? Users in the prime spending period of their lives. Smaller amount of users, but VERY ENGAGED and CONNECTED. Real time search capabilities for lead generation and customer service Twitter results now turn up on the front page of Google. Twitter It’s not about what you had for breakfast. Ok, maybe sometimes.

How to Twitter? DAILY – post links, “retweet” content, share your blog. Engage prominent personalities. Feed your blog Press release distribution search.twitter.com If you're not going to make a committed effort to use a twitter account, don’t make one. Twitter It’s not about what you had for breakfast. Ok, maybe sometimes.

The Stats 2 billion videos watched daily The number two search engine after Google YouTube Cute kittens everywhere get their 15 minutes.

How to use it? Post at least quarterly; share other Youtube content monthly. Invest in a video camera, hire a video production company, or use "photo- based" video software. How-to tutorials, video tours of your office, event wrap ups. Post videos as "replies" to already existing and related content. Integrate into your blog with embed feature. YouTube Cute kittens everywhere get their 15 minutes.

Mobile. Mobile. Mobile. Google Buzz Geolocation Corporate policy & procedures The end of marketing? Trends for the Future