George Inch 30 years Transport & Logistics Senior Management /Director level Sales, Marketing, Operations BRS Exel Unipart Tibbet & Britten DHL Sitting.

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Presentation transcript:

George Inch 30 years Transport & Logistics Senior Management /Director level Sales, Marketing, Operations BRS Exel Unipart Tibbet & Britten DHL Sitting Member of Transport Tribunal since 2002 Set up own Business Development Company 2009 Developed Social Media Expertise Business Development in the Information Age Online Marketing For Transport Business Development in the Information Age ► Helping Logistics Companies Generate Leads & Sales ► LinkedIn Coach ► Online Marketing ►

George’s Guide to Social Media Business Development in the Information Age Online Marketing For Transport

George’s Guide to Social Media Business Development in the Information Age Online Marketing For Transport How on Earth will Social Media help me in my business? Isn’t it just kids and pop stars sending inane messages?

How will it help me grow my Business? How do you currently Market? Ride the wave of business growth Online Marketing for Logistics Networking Word of Mouth Referrals Business Development in the Information Age Online Marketing For Transport

Social Media Definition: ‘Social media refers to the means of interactions among people(social) in which they create, share, and exchange information and ideas in virtual communities and networks using the internet(media)’ Wikipedia Business Development in the Information Age Online Marketing For Transport

Social Media Social media marketing is the process of gaining website traffic or attention through social media sites.(Word of Mouth) Social media marketing programs usually create content that attracts attention and encourages readers to share it with their social networks.(Networking) A corporate message spreads from user to user and resonates because it appears to come from a trusted, third-party source, as opposed to the brand or company itself. (Referrals) Business Development in the Information Age Online Marketing For Transport

Social Media This form of marketing is driven by word-of-mouth, meaning it results in earned media rather than paid media. (Referrals) Social media is a platform that is easily accessible to anyone with internet access. (Networking) Increased communication for organizations fosters brand awareness (Word of Mouth) social media is a relatively inexpensive platform for organizations to implement marketing campaigns (Networking) Business Development in the Information Age Online Marketing For Transport

Social Media Marketing Ride the wave of business growth Online Marketing for Logistics Networking Word of Mouth Referrals Business Development in the Information Age Online Marketing For Transport Online

Social Media Marketing Ride the wave of business growth Online Marketing for Logistics Does not replace traditional Marketing The more you do it the bigger the results Business Development in the Information Age Online Marketing For Transport Online MORE OF THE SAME CONSISTENTLY

Social media why use it:  It’ free (sort of)  You have a huge audience  A powerful communication tool  You can engage easily  A visible presence  Real time feedback Business Development in the Information Age Online Marketing For Transport

Social media can be used for:  Brand awareness  Networking  Recruitment/Job Finding  Direct promotions  Customer service  Product / service feedback Business Development in the Information Age Online Marketing For Transport

What Social media cannot do!  Save bad products / business  Be an over night success  Market for free! Business Development in the Information Age Online Marketing For Transport

What Social media cannot do! AGAIN It cannot replace all the other elements of the Marketing Mix Business Development in the Information Age Online Marketing For Transport

Overview of Platforms  LinkedIn  Twitter  Facebook  Slideshare  YouTube Business Development in the Information Age Online Marketing For Transport

Twitter  Social  One to many  Real time engagement  Communication  Awareness Definition 'a short burst of inconsequential information,' Jack Dorsey-Twitter Founder Ride the wave of business development Online Marketing for Logistics Business Development in the Information Age

Facebook  Social/Social  Consumer  Brand building  Target Ads Business Development in the Information Age Online Marketing For Transport

LinkedIn  Business 2 Business  Peer to peer  Business owners  Corporate Business Development in the Information Age Online Marketing For Transport

LinkedIn On-line Word of Mouth Referral system Inbound Lead Generation Ride the wave of business growth Business Development in the Information Age Online Marketing For Transport

LinkedIn Overview  Started 2002  Not until 2006 before it took off. Now growing fast  225 Million (UK 12 Million)  50% are key decision makers or influencers  85% do not know how to use it!!! Business Development in the Information Age Online Marketing For Transport

LinkedIn Overview  Business 2 Business  Online business network  A way to start a business relationship online  Take off-line  Develop relationship  Internet dating for business Business Development in the Information Age Online Marketing For Transport Networking

LinkedIn Overview  Huge sales database  Self Updating  Real time & relevant  Powerful Search Engine Business Development in the Information Age Online Marketing For Transport The majority of “users” do not know how to use it Correctly!!

In the Information Age Data is easy to get!! It’s how you use it that counts!!!!! Business Development in the Information Age Online Marketing For Transport

LinkedIn Why Bother?  Cost effective  On-line introduction  No physical networking  Benign introductions  No Cold calling Business Development in the Information Age Online Marketing For Transport No Cold Calling!!!!

LinkedIn – How does it work? Two main elements  Personal profile s  The individual  Credibility, Expertise  Promotes yourself  Company pages  The company/the business  Drives traffic to the individual  Drives traffic to the web site People Buy from People! Business Development in the Information Age Online Marketing For Transport

LinkedIn – Profiles  Your value  All about YOU  What value can you bring?(WIIFM)  People buy People  Evidence  Skills & expertise  Recommendations  Endorsements Business Development in the Information Age Online Marketing For Transport Personal Referrals!

LinkedIn – Company pages  New marketing power  Content is real time  Content can be generated by clients  Two way traffic unlike web  Dynamic by driving people to the page  Shows recommendations from clients  Real time, news and promotions  Reflected in Google Business Development in the Information Age Online Marketing For Transport Networking + Word of Mouth + Referrals

LinkedIn – Company pages  Real content!  All about the business  Works together very well with personal profile  A good company page must have a good professional profiles to back it up  Website  Web tends to be static  Interaction of the two is powerful  Makes the combination dynamic Business Development in the Information Age Online Marketing For Transport Word of Mouth!

LinkedIn – Company pages  Buyer power  Buyers are using LinkedIn more than sellers  Using it to find or justify the use of a supplier  Using it as a reference point  Finding real live recommendations Business Development in the Information Age Online Marketing For Transport Warning If your buyers and competitors are on it and you are not you will be left behind

LinkedIn The Most Powerful Yet Under Utilised Marketing Tool Today Business Development in the Information Age Online Marketing For Transport

For more information: George Inch Business Development in the Information Age Online Marketing For Transport