Havaianas Robin Susan Erica Mei

Why we choose this product and opportunity A product from Brazil 100 percent pure rubber sandal One of the best products in the world The generalization A work of art

What is Havaianas

Category of Havaianas Woman Men Kids/ Baby Limited Edition

Types of Havaianas

Flash Tresse & Flash Urban Fresh

High Look & High Flower

Slim & Slim Flower

Fit

Skull & Cards

Letrinhas & Flores

Metalic Light Golden & Slim Little Bird

Sunny

surf girl floral

original

brasil logo

Slogan analysis “The Real Ones”

SWOT- Strength Material Design Quality Price

SWOT- Weakness Informal Not good for health More expensive (than the other sandals) Not good for health

SWOT- Opportunity To expand the variety Create another selling point

SWOT- Threat creativity is a must many new brands and imitators each day customer's consistency

How a havaianas born

Summary: Havaianas is another word for flip-flops. People buy it because of its material, quality, and design. Its weakness are it is not formal footwear, it’s more expensive, and could make a health problem because of the design itself. They still have opportunities to expand the variety of flip-flops, therefore, create another selling point. Threat as a top brand, creativity, managing skills, consistency, is a must.

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