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Havaiana Robin Susan Erica Mei
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Why we choose this product
A product from Brazil 100 percent pure rubber sandal One of the best products in the world The generalization A work of art
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What is Havaianas
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Category of Havaianas Woman Men Kids/ Baby Limited Edition
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Types of Havaianas
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Flash Tresse & Flash Urban Fresh
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High Look & High Flower
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Slim & Slim Flower
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Fit
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Skull & Cards
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Letrinhas & Flores
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Metalic Light Golden & Slim Little Bird
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Sunny
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surf girl floral
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original
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brasil logo
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Slogan analysis “The Real Ones”
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SWOT- Strength Material Design Quality Price
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SWOT- Weakness Informal Not good for health
More expensive (than the other sandals) Not good for health
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SWOT Opportunity To expand the variety Create another selling point
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SWOT- Threat creativity is a must
many new brands and imitators each day customer's consistency
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How a havaianas born
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Summary Havaianas is another word for flip-flops.
People buy it because of its material, quality, and design. Its weakness are it is not formal footwear, it’s more expensive, and could make a health problem because of the design itself. They still have opportunities to expand the variety of flip-flops, therefore, create another selling point. Threat as a top brand, creativity, managing skills, consistency, is a must.
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Do you have one of havaianas?
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