1. Step Café Group 2

2. Introducing the store 1/2 Form of sales Only EC Electronic Commerce, not retail Products and services Discount cosmetics Number of employees 2(wife and husband) Store capital 4million yen Yearly sales 10million yen

3. Introducing the store 2/2 Targeting customers Women, 30s and 40s age in Japan EC category B2C Technologies in use. E-mail, HP (Internet) Measure of transportation other company delivery service (Yamato)

4. Business flow 1/2 Process of settlement: Buying goods (Customer side) order to buy for unused cosmetics Step café side add value to the cosmetics C pre-permission & transport cosmetics (S) assess to the cosmetics & confirmation C final decision (S) payment money

5. Business flow 2/2 Process of settlement: Selling goods Step café side exhibit cosmetics on HP (Customer side) select & order cosmetics (S) confirmation about order C payment money (S) transport goods

6. Electronic Commerce 1/2 Rate of EC in total sales Resources allocated for EC cost of transportation (6%) cost of advertisement (2%) cost of fee (4%)

7. Electronic Commerce 2/2 How was the EC developed Help from Chamber of commerce Current objectives of EC Increasing sales & access to HP Future objectives of EC To employ staffs

8. SWOT Threats follower can start resemble business easily Opportunities existing rival corporations are little There are much potential Weakness Its difficult to be known by customers Strengths low price compares with shop price

9. Subject The necessary for growth To increase kind of handling goods To be known Step Cafés HP for more

10. END