Sonya Snyder President/CEO

QQuill Communications, Inc. is a former news reporter’s full-service, independent marketing, branding, public & media relations, social media communications agency, serving the SE USA, since

 Press Releases  Media Kits  Advertising  Social Media/Blogs  Direct Mail/Brochures  Web Sites  Speeches  Video Scripts  Sales Collateral

 ”Public Relations is a key driver of business outcomes critical to organizational success, including crisis mitigation, reputation and brand building, consumer engagement, sales generation, wealth creation, issues management and beneficial shifts in constituent attitudes and behaviors.” PRSA.ORG

By Your Industry? By John Q Public? It Matters

 Your Customers  Your Prospective Customers  Your Past Customers

 How do you look in Newsprint?  TV & Radio?  Advertising?  Billboards?  Direct Mail?  On-Line?  On Your Website?

 It’s just “how” that keeps changing…..  Blog tips help make experts  You Tube!  Ask Experts  Social Media  Web Sites  Plus the traditional: Guest Columnist, News Features, Radio shows, etc.

How long your messages can stay in cyberspace

Take the time to plan the best ingredients to stir into the specific mix, for the desired outcome. Consider both Guerilla Marketing + Traditional Tactics for the most cost effective, far-reaching marketing, and the best results possible.

 Time Constraints  Technology Knowledge/Limits  Know-How (or opportunities walk…)  But STILL Worth The Effort!

 Know what do you want to accomplish: Goals ROI Exposure Sales  Who is your existing customer?  Who is your targeted audience?

 You are “on” all the time – everywhere you communicate…  So, shine by using the tools that best fit your desired end result, and your budget

 PR and Promotions take time to get results Budget time to learn how to do it  Search sites which focus on your goals, and how-to tips that translate  Budget PR into what you already do  Devote at least 10% of your work hours

 Ask Experts.com – Marketing  Entrepreneur.com/publicrelations/prbasics  Shopify.com/PR Like A Pro  AboutPublicRelations.net/  And many, many more….

 Market where your potential customers are  Be featured talent at festivals and shows  Wedding, Social, Club conferences  Pinterest your best products/baskets

 Writing Press Releases  Learn to pitch PR

 Mandatory Press Release Ingredients:  Contact  Headline  Date and location line  Lead paragraph  WHY it matters  Close

 You have 4-6 seconds to lock-in your reader – Make It Count!  Who What When Where How and Why goes… FIRST (in 3 rd person and with a quote)  Answer WHY should the reporter CARE?  Be EASY to contact, and KNOW your answers!

 Be Fast  Know your facts… and then some

 Have NO Typos  Have NO Factual errors  Have NO omissions of info that matters  Have NO inclusion of info that doesn’t  Don’t wait to return a reporter’s call  Don’t call unprepared

Be Really Fast - Respond in Minutes Know your facts… Plus: Know Additional Good Sources for Them

 Know your audience!  Have one main message as HEADLINE  Have three main points that “sell” it: Give a reason “WHY” it matters Have a good statistic to sell with Tell how it benefits  Then tell ‘em what you told ‘em  Underline headline

PR Log PR Web PR Newswire PR Buzz

Rules To Live By:  Be a Good Source  Be Credible  Be Reliable

 Rule of thumb: Dog biting man isn’t news- BUT, Man biting dog IS news!  If you publish a how-to e-book  If you sponsor a cause  If your donation makes a difference  If your industry/sales impacts communities  If you provide product to a celebrity, etc.

 Doing what you do and doing it well  Big orders - unless it’s for a charity or a sponsored event where the contribution directly benefits the non-profit, or it’s the largest record-setting order in your industry  Anything not out of the ordinary

Sonya Snyder President/CEO