Community Engagement Landcare Australia Limited’s role

Community Engagement : Landcare Australia’s Role Landcare Australia Ltd Not for profit charged with Raising awareness of the brand o Currently >70% recognition in the general public Managing the brand and its use Galvanising corporate resources to support the volunteer groups. Examples: o Coles Junior Landcare garden grants o Woolworths ‘Backing our Farmers’ grants o Holden Habitat Program o Etc.

Community Engagement : Landcare Australia’s Role Landcare Australia Ltd (cont.)  Delivery of Landcare information/events and celebrations of successes nationally Maintenance of web portals Landcare and Coastcare week National Landcare Awards  Custodian of a community brand  Not an advocacy group Bi-partisan

Community Engagement : Landcare Australia’s Role Community Engagement  The genesis and strength of Landcare  Critical for the survival and protection of the planet Productive agriculture Protection of our natural heritage  Government can not do it alone Does not have the resources Not trusted by the community

Community Engagement : Landcare Australia’s Role Community Engagement – The challenges  How to engage in a complex, time poor world ?  Competing interests  Relevance for the different demographic groups  Need to have different models to appeal to different groups  Enough work for everybody We should not be competing but working together

Community Engagement : Landcare Australia’s Role Community – who does LAL partner with?  School groups and youth organisations Focus on getting kids involved with their environment  Community volunteer environmental groups Any group embracing the landcare ethos not just those with Landcare in their name  Farming community Individual enterprises and well as cooperatives, groups, research organisations

Community Engagement : Landcare Australia’s Role Community – who does LAL partner with?  Catchment Management Authorities and other government agencies For larger projects that need coordination across volunteer groups Must be a local volunteer component  Other NGOs Australian Conservation Volunteers, Greening Australia, Indigenous organisations, Earthwatch Institute, Planet Ark, etc

How does LAL engage ?  Current perception is that it doesn’t Arrogant, never responds to requests, website useless, doesn’t get funds to groups, etc  Grants Competitive Focused on priorities for both groups and the corporate partners  National Awards  Landcare week  Coastcare week  Other campaigns – e.g, National Tree Day  Enewsletters  Website and general enquires Community Engagement : Landcare Australia’s Role

How should LAL engage ? – The future  Activities already mentioned  Will utilise the LAL Advisory Council and a newly formed steering committee to guide key activities and interactions  Forums, workshops, other activities to enhance networking  Need to become an effective conduit for information  Want to understand what the priorities are for the community Supported by a National Landcare Directory that actually works Match these to corporate partners Get a greater number of smaller resources out to more groups Community Engagement : Landcare Australia’s Role

LAL into the future  Become relevant to the Landcare community  Develop meaningful partnerships  Work with the Community and the other NFP groups Not compete against Community Engagement : Landcare Australia’s Role