Investor pitch training 11 & 12. January 2012

2 3 minutes pitch Structure: 1.Opening page 2.The Market, the Problem and the Pain 3.The Painkiller: the Solution and the Benefit 4.The Business Model 5.The Status and Milestones 6.The Team

3 Purpose The purpose of the pitch is to provide: A clear description of your idea A clear description of what context your idea will fit into How are you going to make money? What are your next steps? - and to tell a really good story Hereby you will be able to: Create curiosity and interest Create contacts Set up “real” meetings

4 1. Opening Page Logo Hey, my name is... My company does.... In 10 words

5 2. The Market Describe the market. This could be e.g. a)Reduction of households energy b)Hospital Medical Device for cancer diagnostics Describe the problem. This could be e.g. a)To much energy is wasted when leaving the lights on b)Diagnosis is to un-precise Describe the Pain. This could be e.g. a) Cost per household is too high b) Patient does not get the treatment Do a market size estimation

6 3. The Solution Tell how your product or service solves the problem – what does it do instead of doing it the “old way” Tell what the customer will gain from acquiring and using the product or service Tell how the product or service is better than competitors

7 4. The Business Model Tell how you are going to make money e.g. – Fixed product price – Online monthly subscription – Device + disposables e.g. “Razor and blades” – After sales and service Tell the expected price and price combination Tell about your expected yearly turnover

8 5. The Status and Milestones Where are you now e.g. – Completed α-version in cooperation with customer X Milestones - what are your next steps e.g – Proof of concept test – Find partner, distributor – Go in to the next market – Other

9 6. The Team Tell who you are Tell what competences you bring to the team Tell why you make a winner team