1. InEn’s Business Pitch Template

2. Business Name Slogan
Founder

3. Overview PROBLEM SOLUTION Describe the solution you offer.
Describe the problem and how many people it effects. What’s the situation / trigger?
Describe the solution you offer.
REVENUE MODEL
IMPACT
How much do you charge and how much will you sell?
What will the result be? (beyond you making money?) e.g. improved health etc.

4. Your addressable market£# # #
Industry value
Number of customers
Your addressable market
Additional Text

5. Insert illustrative picture here
Idea
Describe your product or service.
3-5 bullets max.
Insert illustrative picture here

6. Product or Service
Insert a picture of your product or service

7. Customers Describe your customers.
What ‘pains’ do you relieve? What ‘gains’ do you provide?
How will you acquire customers?

8. What value do you bring to your customers?
Value proposition
What value do you bring to your customers?
Why
What
How
Text
Text
Text

9. These are examples only.
Distribution Channels
These are examples only.
Online 1
Print Media 2
Local Partners 3
Search engines
Dedicated websites (Lifestyle & IT)
Forums
Magazines
Newspapers
Flyers
Gyms
Health shops & clinics
Local grocery stores

10. These are examples only.
Monetisation
These are examples only.
Advertisements 1
Upgrade Fee 2
Partnerships 3
Partner with supermarkets when people buy things from the apps shopping list (online or instore).
Partner with gyms and at home equipment.
Advertisements shown on the app. Or members pay a fee for no advertisements.

11. Revenue Model How will you make money?
How much will you charge your customers?
How many customers will you have?
3-5 bullets max.

12. Financial Model How much investment do you need?
What will you spend it on?
When will you start to pay back?
How will you grow / when will you exit?
3-5 bullets max.

13. Team History of success? Worked together before? Area expertise
Do you cover: Leader; Technician / Product developer; Sales / Marketing; Finance.

14. Milestones
Share your milestones and include any milestones you have completed so far.
Exit:
+£10,000,000
Proving you can hit milestones (on time and in budget) is key for Investors.
Series B:
-£1,000,000
Series A:
-£500,000
Scale through growing product line and entering new geographic markets
Build customer base / Traction
Seed:
-£150,000
Develop partnerships / early adopters / channels to market
Build prototype
Build Team
Idea / Business Plan / Strategy / Sales & Marketing Plan

15. Competitors
Describe your main competitors and how you differentiate yourself.
3-5 bullets max.
As a lifestyle wearable / app instead of a medical one the regulations are lower and the need for accuracy to such a specific degree is not required – more general awareness.

16. Business Name Slogan
Founder