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Presentation transcript:

0 © Fuentek 2014 all rights reserved ● This…

Why is Social Media Important Quick and inexpensive Improves your website traffic Need to participate to access key players 1 © Fuentek 2014 all rights reserved ●

2 Becomes…

Why is Social Media Important? 3 © Fuentek 2014 all rights reserved ● Widespread reach Quick and inexpensive Improves your website traffic Need to participate to access key players

4 © Fuentek 2014 all rights reserved ● This…

Digital Marketing Mechanisms Web page Technology listing sites (e.g., Flintbox, GTP) Inventor interview (audio or video) Product demonstration video On-line technology briefing (e.g., webinar) © Fuentek 2012 all rights reserved ● 5

6 © Fuentek 2014 all rights reserved ● Becomes…

Digital Marketing Mechanisms Technology briefing webinar © Fuentek 2014 all rights reserved ● 7 Web page Technology listing sites Inventor interview Product demonstration video

8 © Fuentek 2014 all rights reserved ● This…

Controlling Your Content LinkedIn – good profile – connect to many – contribute meaningfully Facebook – inreach more than outreach – fun images and content Twitter – progression of lurking, retweeting, tweeting, and direct messaging – Use hashtags and handles – Follow and retweet to build following Blogging and Commenting – Invite people with large following to guest-blog or comment on your blog – Guest blog and comment on high impact sites 9 © Fuentek 2014 all rights reserved ●

10 © Fuentek 2014 all rights reserved ● Becomes…

Controlling Your LinkedIn Content 11 © Fuentek 2014 all rights reserved ● Good, detailed personal and company profile Connect to many Contribute meaningfully

Controlling Your Facebook Content 12 © Fuentek 2014 all rights reserved ● Inreach more than outreach More social, less formal Fun images and content

Controlling Your Twitter Content 13 © Fuentek 2014 all rights reserved ● Progression: lurking, retweeting, tweeting, and direct messaging Use hashtags and handles Follow and retweet to build following

Controlling Your Blog Content 14 © Fuentek 2014 all rights reserved ● Invite people with large following to guest-blog or comment on your blog Guest blog on high impact sites Comment on high impact blogs to build reciprocity