1 Zmanda Cloud Backup Economics of Cloud Storage vs. Traditional Removable Media Chander Kant CEO Zmanda, Inc.

2 Zmanda Cloud Backup Economics of Cloud Storage For Secondary or Tertiary Storage Macro view Industry shift Micro view IT Manager’s Choice Our view Building a business on Cloud Storage

3 Zmanda Cloud Backup Zmanda Leader in Open Source Backup & Cloud Backup – ~1,000,000 protected systems – Cloud Backup customers Open Source. Open APIs. Open Formats. – Smashes traditional backup business model Cloud Backup Specialist

4 Zmanda Cloud Backup Cloud Backup Backup to Cloud – Backup on-premises data to Storage Cloud (e.g. S3) Backup of Cloud – Backup applications running on Compute Cloud (e.g. EC2)

5 Zmanda Cloud Backup Storage Cloud 101 Unlimited storage available over the Internet On-demand and Elastic Web services interface (REST, SOAP) Other protocols can be built on top of these Cost is typically based on actual storage and bandwidth used Off-site Ideal for Secondary and Tertiary Storage

6 Zmanda Cloud Backup Economics of Cloud Storage For Secondary or Tertiary Storage Macro view Industry shift Micro view IT Manager’s Choice Our view Building a business on Cloud Storage

7 Zmanda Cloud Backup Backup Industry – still tangled up in Tapes Tapes still a significant component of backup industry Availability of high-capacity/low-cost (e.g. SATA) drives accelerated the trend away from Tapes Per GB cost advantage of tape became 4:1 instead of historical 10:1

8 Zmanda Cloud Backup

9 Tape: Long Survivor Tapes survived because of several benefits, including ease of vaulting to a remote site

10 Zmanda Cloud Backup The End is Nigh Following combined: Inexpensive Disks Reliable High Bandwidth Internet Access Inexpensive or Free (Open Source) Storage Management Software Provisioning Software Business opportunity sensed by large-scale web-based businesses For a potent brew: Cloud Storage

11 Zmanda Cloud Backup What about $3B+ Tape Industry? Tape won’t be dead, but will become niche Will be used for long term archiving with very high Recovery Time Objective (RTO) Data in WORSE mode (Write Once Read Seldom if Ever) Significant proportion of current spend on Tape Drives, Media and Robotics will move to Cloud Storage

12 Zmanda Cloud Backup Barriers to Cloud Storage Adoption Privacy/Trust/Political Bandwidth 1TB backup over a weekend needs ~25Mbps uplink (assuming 50% compression of data)

13 Zmanda Cloud Backup Economics of Cloud Storage For Secondary or Tertiary Storage Macro view Industry shift Micro view IT Manager’s Choice Our view Building a business on Cloud Storage

14 Zmanda Cloud Backup Storage Provisioning Huge problem for IT Managers Over-provisioning: Expensive Under-provisioning: Hara-kiri Cloud Storage: Problem Solved!

15 Zmanda Cloud Backup Locking up your backup data in proprietary formats (including proprietary clouds) comes with a *huge* cost and pain Advantage of Open

16 Zmanda Cloud Backup More robust than what you can buy Amazon RRS is 400 times more durable than a typical hard disk Acquire the risk profile of a much larger organization

17 Zmanda Cloud Backup Performance Considerations Full backup and Recovery time Bandwidth consumption – Consider consumer-class dedicated link for uploads Limited data transfers in the backup window Perform Incremental Backups most of the time Recovery performance and strategy very different from getting tapes shipped back to premises Consider Hybrid Backup

18 Zmanda Cloud Backup Cost Comparison Backup-to-Tape vs. Backup-to-Cloud Backup-to-Tape Backup Server Backup Software Tape Library Tape Drives Tapes Hardware support Space and Electricity Transportation Remote Secure Vaulting Backup-to-Cloud Backup Software WAN Bandwidth Cloud Storage

19 Zmanda Cloud Backup Cost Comparison Example – Cloud Backup Cost 1 TB backed up to cloud every month 2 Months retention 50% compression Encrypt data before shipping $0.15/GB/Month Cloud Backup Monthly Cost: $150 Three year cost: $5400

20 Zmanda Cloud Backup Cost Comparison Example – Tape Backup Cost

21 Zmanda Cloud Backup Shipment/Transfer Costs Tape pick up and storage services typically start at $200/month What is the additional cost for your bandwidth?

22 Zmanda Cloud Backup Compliance Location matters! Country-specific regulations Vertical Specific Compliance Requirements E.g. Medical Records Reporting Retention Policy Management

23 Zmanda Cloud Backup Why backup to cloud? No capital expenses. Backup storage use is elastic in nature Reduce infrastructure management tasks Faster recovery from offsite backups Geographic accessibility Geographic choice (Cloud Storage locations are expanding fast!)‏ More efficiency and reliability for SMB customers Multiple cloud vendors to improve reliability Backup data available in the cloud for additional analysis such as e-discovery

24 Zmanda Cloud Backup Economics of Cloud Storage For Secondary or Tertiary Storage Macro view Industry shift Micro view IT Manager’s Choice Our view Building a business on Cloud Storage

25 Zmanda Cloud Backup Cloud solved two major problems for us We did not want to operate a data center We did not want to meter and bill thousands of customers around the world

26 Zmanda Cloud Backup ISV Business Model: S3 + DevPay One of the first users of S3 + DevPay DevPay is great but has limitations Other Cloud Storage vendors are catching up to enable ISVs

27 Zmanda Cloud Backup Zmanda Cloud Backup Live Backup of Microsoft Exchange, SQL Server, and SharePoint Live Backup of Open Files Full and Incremental Backups Network Drive support Direct Backup to Cloud D2D2C Hybrid backup to both local disk and cloud

28 Zmanda Cloud Backup Zmanda Cloud Backup Backup to 3 Continents

29 Zmanda Cloud Backup Cloud Backup – Advanced Features Location Control Built-in data integrity check during data transfer Transfer Block Size Control – Default block size is 10MB – Block size can be between 1KB and 100MB Multi-threaded Uploads Encryption – Can be turned off for public data

30 Zmanda Cloud Backup Amanda Enterprise Server DB Server Server File Server Replication of Configuration & Catalog Internet Primary Location Standby Virtual Machines on the Cloud Backup & DR on the Cloud Virtual AE Server Backup Images AE S3 Option

31 Zmanda Cloud Backup Zmanda Cloud Backup: Links and References Privacy / Trust / Culture

32 Zmanda Cloud Backup Cloud Backup Products from Zmanda Amanda Enterprise – Amazon S3 Option Backup whole datacenter to the Cloud Backup VMs running on EC2 to S3 Zmanda Cloud Backup Backup a Windows server to the Cloud Zmanda Recovery Manager – EBS Snapshot Option Quick backup of MySQL running on EC2