1. Hybrid Storage Competitive Sales Guide INTERNAL ONLY
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Hybrid Storage
Competitive Sales Guide
INTERNAL ONLY
© 2014 Microsoft Corporation. All rights reserved. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

2. Differentiator factors
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Manage
data growth
Simplify data help protect and disaster recovery
Lower storage costs
Increase business agility
Automatically scale capacity in cloud storage
Cloud based data help protect for location independent disaster recovery
Cloud economics for large amounts of infrequently accessed data
Single management interface and data mobility workflow for data stored on-premises and in the cloud
© 2014 Microsoft Corporation. All rights reserved. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

3. Competitive landscape
Traditional Storage vendors
EMC
NetApp HP
IBM
Hitachi
Public Cloud providers
AWS
Rackspace
Google

4. Traditional storage 11/28/2018 11:26 AM
© 2013 Microsoft Corporation. All rights reserved. Microsoft, Windows, and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries. The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

5. Physical tape infrastructure
Traditional storage in enterprises today
Servers
Same expensive storage for Tier 1, Tier 2, and Tier 3 workloads
Highest growth rates among Tier 2 and Tier 3 workloads
Unnecessary premium costs associated with traditional storage infrastructure
Hard to manage
Cold data lives on expensive storage
Power, cooling, and other data center costs for large storage footprint
Primary storage
Snapshot
Media server
Disk backup/ VTL
Encryption appliance
Physical tape infrastructure
Offsite vault
COMPLEX & EXPENSIVE

6. Remote disaster recovery
Traditional storage
Storage costs & complexity continue to grow
Remote disaster recovery
Disk-based backup
Primary
storage
Tape
Archival

7. 3rd party tape library and software
Traditional storage products (NetApp)
Secondary
site
Primary
site
SnapVault SnapMirror
FAS6200 FAS FAS2200
Primary & backup
storage
FAS FAS2200
Archival & backup
SnapMirror
SyncMirror
Tape
Disaster recovery
3rd party tape library and software
FAS6200 FAS FAS2200
Remote site

8. Disk-based backup Solution Hardware + software solutions
Traditional storage products (EMC)
Disk-based backup Solution
Remote site
Primary
storage
Data domain or Avamar
Data domain
VNX
Networker or 3rd party software
Integrated solutions
Networker or 3rd party software
VNX hardware
Disaster recovery
Hardware + software solutions

9. S4 Solution Specialist Sales Summit
StorSimple is an enterprise-class Solution for tier 2 workloads
S4 Solution Specialist Sales Summit
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High availability (HA)
Deduplication + compression
Security compliance
Thin provisioning
StorSimple √ √
Yes √
Traditional storage
StorSimple is at parity with √ √
Yes √
Comments
Redundant components and software features to prevent outages from hardware or software failures
On-premises is at parity For cloud integration, secure transfer and storage of data on-site and to the cloud
Reduction of data by removing redundant sequences of data
Efficiently provisioned based on a just- enough and just-in- time basis capacity allocation
© 2013 Microsoft Corporation. All rights reserved. Microsoft, Windows, and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries. The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

10. StorSimple delivers differentiated value compared with traditional storage
Seamless cloud integration
On-demand scalability to the cloud
Automatic placement of data
Cloud based data help protect
(Automated cloud snapshots)
StorSimple √ √ √ √
Traditional storage - - - -
Comments
Connects with cloud storage without additional application modification
Moves data to the cloud as additional capacity as needed. No pre-allocation required.
Automated and cloud based snapshots for integrated data help protect
Continuous and automatic of data placement between on-site and cloud

11. Cloud providers - Amazon
© 2013 Microsoft Corporation. All rights reserved. Microsoft, Windows, and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries. The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

12. Azure Storage offerings vs. AWS
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Block
Blobs
Tables
Queues
Disks
File
Azure Storage S3
“Secure, durable, highly-scalable object storage”
DynamoDB
“Fast and flexible NoSQL database service”
SQS
“Fast, reliable, scalable, fully managed message queuing service”
EBS
“Block level storage volumes for use with Amazon EC2 instances”
EFS
“Storage service for Amazon EC2 instances”
AWS
© 2013 Microsoft Corporation. All rights reserved. Microsoft, Windows, and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries. The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

13. Azure Storage vs. AWS Customer question Answer
We need enterprise-ready storage Solution that is strongly consistent.
Azure Storage is enterprise-ready, strongly consistent, highly available, and scalable. AWS is not strongly consistent but only eventually consistent.
We need a 1st party Solution for hybrid cloud storage.
Azure Storage is integrated with 1st party hybrid Solution from StorSimple. AWS does not have a 1st party hybrid Solution.
How can we be sure our data is safe in case of an unexpected event?
Azure Storage is integrated with Azure Site Recovery, Backup, and DPM. AWS does not have a 1st party Disaster Recovery (DR) Solution.
AWS is less expensive.
Azure Premium Storage offers 30% higher IOPS than AWS for same price. EBS offers 30% less IOPS than Premium Storage for same price.
We need robust durability.
Azure Premium Storage has 3 replicas and is highly durable. EBS offers 2 replicas and lower durability.
Do we have to change application code for our files?
No, Azure Files supports SMB 3.0, which is widely used in Windows Server and also supported on Linux. EFS only supports NFS, which is mostly supported on Linux.
Are storage services available in our region?
Azure Files available in all Azure Regions. EFS is in preview and is available only in one region.

14. AWS Server encryption (GA)
Azure Storage roadmap
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Capability
Scenario
Competitive Offering
Azure Files (GA)
Managed file server/Share on Azure
AWS EFS in Preview
Encryption at Rest
Better enterprise security
AWS Server encryption (GA)
Cool Storage (Preview)
Low cost option for data less frequently accessed
Google Nearline (GA)
AWS S3 Standard – IA (GA)
Archive Storage (Preview)
Very low cost offer for Archive scenarios
AWS Glacier (GA)
Speaker Notes:
Azure Storage has a robust roadmap with constantly expanding capabilities.
© 2013 Microsoft Corporation. All rights reserved. Microsoft, Windows, and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries. The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

15. 11/28/ :26 AM
© 2013 Microsoft Corporation. All rights reserved. Microsoft, Windows, and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries. The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.