Investor Relations: The Changing Landscape and PR Newswire’s IR Room Presented by: Chris Antoline IR Room Product Manager PR Newswire

Agenda Introduction IR: Past, Present and Future IR Online (IR websites, social media) IR Room from PR Newswire Questions

Introduction: Chris Antoline Chris Antoline, Sales Engineer and Assistant Product Manager for PR Newswire’s website engagement solutions, has helped hundreds of companies and organizations around the world take control of their online communications programs for their media and investor relations. One of the product managers for IR Room, PR Newswire’s IR website solution, Chris consults with clients to help them achieve what was not previously possible with either their previous IR website provider or internally managed solution. With the IR landscape quickly changing, Chris knows that this is an exciting time to be in IR. Chris has held sales and marketing positions with global corporations Ricoh and AT&T. He joined PR Newswire in the summer of 2008.

IR: Past, Present and Future

Old School New School

SEC Regulations Regulation Fair (Full) Disclosure (Reg FD) (2000) –Changes in 2008 opened up a “gray area” Sarbanes Oxley Act (SOX) (2002) Notice and Access (2006)

Decrease in Sell-Side Analysts Source: Ernst & Young

IR Online (IR websites, social media)

2008 Changes to Reg FD The SEC unanimously approved that corporate websites can* now be the sole means of disclosure *It is not automatic nor is it assumed

2008 Changes to Reg FD To be “public,” a corporate site needs to: 1.Be a recognized channel of distribution. 2.Disseminate information in a manner making it available to the securities marketplace in general. 3.Convey a reasonable waiting period for investors and the market to react to the posted information.

Website Usage by Investors Source: Rivel Research

Global Social Media Usage Source: Universal McCann Wave 3 & Nielsen Online reporthttp://bit.ly/11il0Yhttp://bit.ly/11il0Y

Why is this important for China? CountryPopulation (2009 est.) Internet Users, Latest Data Penetration (% Population) User Growth ( ) China1,338,612,968360,000, %1,500.0 % United States 307,212,123227,719, %138.8 % Source: Internet World Stats

Financial Blogs and Social Networks in the United States Largest financial blog aggregator. Partnered with Yahoo! Finance Trading social network. Based on Twitter. Wiki finance portal. Social interactive data.

Corporate Use of Social Media Source: Twitter

IR Room from PR Newswire

IR Room Background Investor Relations website solution which seamlessly integrates with corporate website Introduced in Spring, 2008 Built on the award-winning PR Newswire MediaRoom platform Focus on COMPLIANCE and critical website features

Core Features for IR Automation –Stock information automatically updated –SEC Filings post from EDGAR database Distribution –Post press releases and other critical company news – notifications and RSS feeds automatically Content control –Manage content from any Web-enabled device

Critical Website Features Search Engine Optimization –Automated and manual tools Social Media integration –Social bookmarking tools –Pull in other content using RSS feeds Capture information using forms

IR Room Clients

Best Practices for IR Today 1. Have a good IR website and follow best practices 2. Create compelling content (news, events, presentations, etc) 3. Make it social. Include social components and RSS feeds on your site 4. Use Twitter to compliment your newswire release - update with each new content and event 5. Monitor the web and evolve over time

Recap and Questions Thank You