Sportaccord 2006 Bidding cities Strategies for success in the international event markets Peter Mann Executive Chairman pmpLEGACY

 Mike Lee Chief Executive Vero Communications  Derek CaseyBid Director Glasgow 2014 Commonwealth Games  Kit McConnellHead of Rugby World Cup Department IRB  David SimonPresident Los Angeles Sports Council  Peter MannExecutive Chairman pmpLEGACY  EVERYONE OF YOU! Sportaccord 2006 Bidding cities – strategies for success Our workshop contributors today

The international event market?  Olympic Games  Commonwealth Games  World Cups  World Championships  Asian Games  World University Games  African Cup of Nations  Island Games Sportaccord 2006 Bidding cities – strategies for success

 winning the bid – becoming the host city  taking part – the bid process itself  trial run – for future success Sportaccord 2006 Bidding cities – strategies for success Success?

Sportaccord 2006 Bidding cities – strategies for success Success?  financial reward?  politics  prestige  pride

Sportaccord 2006 Bidding cities – strategies for success Success? A catalyst for sustainable benefits  raise profile  urban transformation  create employment  healthier nation  empower communities  sport participation increase  regenerate specific areas  collaborative working

Strategies?  communication  political  financial  partnerships  process Sportaccord 2006 Bidding cities – strategies for success

Strategies? Getting the process right - right from the outset! Legacy planning and implementation Event management and operations Bid preparation and submission A winning bid Facility development and business planning Event planning Pre-bid feasibility study Sportaccord 2006 Bidding cities – strategies for success 7 steps to success

Strategies? Pre-bid feasibility study  technical appraisal  cost benefit analysis  bid winnability  risk assessment  long term legacy benefits  Go/No go? Sportaccord 2006 Bidding cities – strategies for success

Strategies Getting the process right from the outset Effective legacy planning and implementation Sportaccord 2006 Bidding cities – strategies for success Pre-bid feasibility study Bid preparation and submission

Sportaccord 2006 Bidding cities – strategies for success x PlanningLegacy Event legacy planning & implementation Event

What legacy is not  referring just to the ‘after use’ or exit strategies for key facilities  building permanent venues and then trying to find a use for them post event  listing a wide range of infrastructure projects that are unlikely to be sustainable in the long term  expenditure rather than investment. Sportaccord 2006 Bidding cities – strategies for success

What legacy is  ensuring that as many sustainable benefits as possible are generated by the event for the host city, region and country  delivering these benefits well before, during and long after the event for all stakeholders and communities  every LOC having a legacy vision and published Legacy Plan to leverage every possible opportunity. Sportaccord 2006 Bidding cities – strategies for success

The legacy agenda of sustainable benefits Sportaccord 2006 Bidding cities – strategies for success Sporting Environmental Social Economic & Tourism

The legacy agenda of sustainable benefits Role models? Sportaccord 2006 Bidding cities – strategies for success Host City 2012 London Manchester Barbados Vancouver Glasgow

and now… Sportaccord 2006 Bidding cities – strategies for success Strategies?  communication  political  financial  partnerships  process  communication