1. FESTIVAL & SPECIAL EVENT MANAGEMENT
CHAPTER 3
EVENT FEASIBILITY
FESTIVAL & SPECIAL EVENT MANAGEMENT
Assoc. Prof. Seri Wongmonta, Ph.D

2. KEY TO SUCCESS Is the event a good idea?
Do we have the skills required to plan and run the event?
Is the host community supportive?
Do we have the infrastructure in the community?
Can we get a venue at a price we can afford?
2/12

3. 6. Will the event attract an audience? 7. Will it attract media support? 8. Is it financially viable? 9. Are the success criteria reasonable?
3/12

4. BALANCING THE IMPACT OF EVENTS
IMPACTS OF EVENTS
POSITIVE IMPACT
NEGATIVE IMPACTS
Social and
Shared experience
Community alienation
cultural
Revitalisation of traditions
Manipulation of community
Building of community pride
Negative community Image
Validation of community
Bad behaviour
groups
Substance abuse
Increased community
Social dislocation
participation
Loss of amenity
Introduction of new and
challenging ideas
Expansion of cultural
perspective
4/12

5. IMPACTS OF EVENTS POSITIVE IMPACT NEGATIVE IMPACTS 5/12 Political
International prestige
Risk of event failure
Improved profile
Misallocation of funds
Promotion of investment
Lack of accountability
Social cohesion
Propaganda
Development of administrative
Loss of community ownership
skills
and control
Legitimation of Ideology
5/12

6. IMPACTS OF EVENTS POSITIVE IMPACT NEGATIVE IMPACTS 6/12 Environmental
Showcasing of the environment
Environmental damage
Provision of models for best
Pollution
Practice
Destruction of heritage
Increased environmental
Negative community Image
Awareness
Noise disturbance
Infrastructure legacy
Traffic congestion
Improved transport and
communications
Urban transformation and
renewal
6/12

7. IMPACTS OF EVENTS POSITIVE IMPACT NEGATIVE IMPACTS 7/12 Tourism and
Destinational promotion and
Community resistance
economic
increased tourist visits
to tourism
Extended length of stay
Loss of authenticity
Higher yield
Damage to reputation
Increased tax revenue
Exploitation
Business opportunities
Inflated prices
Commercial activity
Opportunity costs
Job creation
Financial Mismanagement
Financial loss
7/12

8. Social and cultural impacts 1.1 Marketing crowd behaviour
1.2 Community ownership and control of events
Political impacts
Environmental impacts
Tourism and economic impacts
4.1 Business opportunities
4.2 Commercial activity
4.3 Employment creation
8/12

9. ECONOMIC IMPACT AND THE ROLE OF GOVERNMENT
Expenditure by visitors from outside the region.
Capital expenditure on facilities required to conduct the event.
Expenditure incurred by event organizers and sponsors to stage the event.
9/12

10. COMMUNITY PERCEPTIONS OF EVENT IMPACTS
Entertainment
Public money
Economic benefits
Disruption to local residents
Maintenance of public facilities
Bad behaviour
10/12

11. Loss use of public facilities
Community pride
Environmental impact
Regional showcase
Prices
Community injustice
Loss use of public facilities
11/12

12. THE END