2. Culture, Ceremonies & Education Bill Morris, Director of Culture, Ceremonies & Education Heritage Link & Heritage Trust Tuesday 19 th June 2007

3. London 2012 Vision “To stage inspirational Olympic Games and Paralympic Games that capture the imagination of young people around the world and leave a lasting legacy.”

4. Vision for Culture, Ceremonies & Education “To stage inspiring ceremonies and events and to embed the Culture and Education programmes in the development and delivery of the Olympic and Paralympic Games”

5. Olympic Family StakeholdersCommunity Culture & Education Media & Commercial UK Sporting Community IOC IPC IFs NOCs NPCs DCMS GLA BOA Local Government NDPBs Nations and Regions Government Major Organisations Local & Community National Partners Worldwide Partners Broadcast Print Sports Councils UK Sport BPA NGBs LOCOG ODA Delivered by a strong partnership

6. Commercial challenges & opportunities Revenue raising & marketing –New brand identity – LOCOG’s biggest asset –Olympic Act – to prevent unauthorised / inappropriate associations –Education, not litigation –Use of Olympic & Paralympic Marks –Limitations on work with organisations and existing sponsors –Greater opportunities for non-commercial organisations - crucial to the delivery of the Games –Identify funding opportunities - (Trust, Government, Sponsors)

7. The Cultural Olympiad The IOC Charter states that we must: –“organise a programme of cultural events” Cultural Programme should: –promote harmonious relations, mutual understanding and friendship among the participants and others attending the Olympic Games –highlight the shared values of sport and the arts in terms of excellence, endeavour and achievement –promote the arts and culture of the host city and the host nation while embracing an international cultural dimension –provide a dynamic and high profile context for promoting Olympism and the Olympic Games.

8. Cultural Olympiad Structure Mandatory Ceremonial Extraordinary live spectacles for stadium audiences, and international television events, watched by an estimated 1 in 3 people globally. They pull the world’s focus towards London and setting the tone for the competition, in a festival of celebration. Bid Projects and Signature Events Forming part of the IOC contract with London, working with key partners to deliver. Also a series of world standard cultural events representing our invitation to the world to join in the celebrations. UK Cultural Festival Adding value to the myriad cultural events which will take place across the UK over a four-year period

9. –Olympic Games Handover Ceremony –Paralympic Games Handover Ceremony –Olympic Games Opening and Closing Ceremonies –Paralympic Games Opening and Closing Ceremonies –Olympic Games Medal Ceremonies –Paralympic Games Medal Ceremonies –Olympic Team Welcome Ceremonies –Paralympic Team Welcome Ceremonies –Olympic Torch Relay –Paralympic Torch Relay –Olympic Youth Camp Ceremonies – LOCOG as primary delivery partner

10. –International Exhibitions Programme –Film & Video Nation –International Music Programme –International Shakespeare Festival –Live Sites –Artists Taking the Lead –Paralympic Day –Olympic Carnival –World Cultural Festival –World Festival of Youth Culture –Signature Events Bid Projects – delivered by LOCOG and a wide range of UK-wide partners

11. UK Cultural Festival Delegated Programme: –Developing planned activity –Small and large scale –Regional, local or sector focus –Regional Creative Programmers LOCOG role to add value by: –Providing framework & criteria –Information gathering –Co-ordination

12. Emerging values and principles The Cultural Olympiad, being widely accessible and inclusive will, focus on a number of core values: Celebrate London and the whole of the UK welcoming the world – our unique internationalism, cultural diversity, sharing and understanding Inspire and involve young people Generate a positive legacy (e.g. cultural and sports participation, audience development, cultural skills, capacity building, urban regeneration, tourism and social cohesion, international linkages) The Cultural Olympiad will also; Relish the fusion of/synergy between culture and sport Encourage audiences towards active participation Animate and humanise public spaces (e.g. Street theatre, public art, circus skills, live big screen sites etc) Use culture and sport to raise issues of environmental sustainability, health and wellbeing Honour and share the values of both the Olympic and Paralympic movements Ignite cutting edge collaborations and innovation (between communities and cultural sectors) Enhance the learning, skills and personal development of young people by providing access to and from parallel education programmes.

13. Timetable Manage and nurture legacy Gamestime ceremonies & events Climax to Cultural Olympiad and pre- Games events Cultural Olympiad Delivery Project design, planning, funding & preparation Transition Scoping, consultation, goals & stakeholders 20062007200820092010201120122020