1. EVENT LEGACY: 2005 Badminton World Championships Presented By David Simon President Los Angeles Sports Council

2. THE OPPORTUNITY: To Bid in 2003 for the right to host the 2005 World Badminton Championships The goal/legacy: To increase the profile of badminton in the United States

3. THE CHALLENGE: Badminton World Championships had never been held in the United States Media in the U.S. rarely bothered to cover previous world championships American unfamiliarity with elite level badminton

4. THE CHALLENGE (Continued): No American had ever won a medal in world championship or Olympic badminton Domestic television coverage considered highly unlikely in the USA

5. Why Respond to the Challenge? More badminton players (100,000) in Southern California than anywhere else in USA The largest badminton club in North America is in Southern California

6. Why Respond to the Challenge? (Continued) Large Asian population potentially could be motivated to support their respective national teams: *China *Korea *Malaysia *Indonesia *Others

7. Why Respond to the Challenge? (Continued) Take advantage of the disadvantages by trying to negotiate a discounted rights fee 1994 FIFA World Cup as precedent

8. The Financial Partner: The Arrowhead Pond of Anaheim

9. The Arrowhead Pond of Anaheim (Continued) The Arrowhead Pond of Anaheim (Continued) The Pond’s Goals: Expose the Pond to a new local audience Expose the Pond via television to an international audience To fill available dates on their calendar

10. The Arrowhead Pond of Anaheim (Continued) On that basis, the Pond was willing financially to take on the potential risk and reward of running the world championships The Pond and the Los Angeles Sports Council agreed to partner on the bid to the IBF

11. The Plan Use creative strategies to reach mainstream media Use both paid and free media to reach ethnic communities Reach out to the Los Angeles Consulates of participating nations

12. The Plan (Continued) Come up with a strategy for the home team –Team USA – to be reasonably competitive

13. Tony Gunawan & Howard Bach

14. The Result Unprecedented media exposure for badminton in the United States, including 5 hours of coverage on ESPN More than 40,000 tickets sold Largest attendance at a Badminton event in North American history

15. Team USA won its first-ever gold medal

16. The Legacy Media exposure raised the profile of Badminton in the United States Event’s success helps the IBF justify higher rights fees in the future The Pond achieved its goal of increased exposure

17. The Legacy (Continued) The Legacy (Continued) The IBF opened an office in Anaheim IBF plans to launch World League, with a team in Southern California Team USA will be more competitive in the future