Get Online Now! Brian Stewart – BWSEducationConsulting.com & FreeTestPrep.com ©2011, Brian Stewart.

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Presentation transcript:

Get Online Now! Brian Stewart – BWSEducationConsulting.com & FreeTestPrep.com ©2011, Brian Stewart

How do we reach today’s student? --Kaiser Family Foundation Media Study, 2010

How do we do this? 1. Valuable Content 2. Virtual Platform 3. Viral Presence

I.Valuable Content Students are no longer trapped by:  Passionless, incompetent teachers  A “one size fits all” approach to instruction  Going too fast or too slow

Technology helps approach the ideal form of learning: Improvisational, Individual Instruction  Taught by passionate experts  Personalized content and teaching methods  Perfect pace for the student

What is our niche?

Collect the niches of others  Ted.com

Enter into a niche network  Justanswer.com

Go out on your own  Sew-it-yourself.com

Content Creation  Quality  Security  Public domain

II. How do we create a Virtual Platform ?

Lesson 1: It’s easier than you think!  Costs aren’t bad!  Don’t reinvent the wheel!  Make a mistake, no problem!

Lesson 2: No Middlemen!

Option 1: Do it yourself

Iweb -- Apple

Vistaprint -- Integrate with Print Marketing

Wix.com -- Free platform

Option 2: Outsource  Elance.com

Option 3: Great local company.

III. Now, you must create a Viral Presence

Not this...

Or this...

But this!

Lots of methods, but we will just examine:  SEO  Facebook  Adwords

Keyword Selection

Link Building

Make connections!

Very doable!

SEO isn’t fool-proof

Facebook Ads

Google Adwords  Three quarters of online advertising

Now that people are coming to your site, how do we generate revenue?  Depends on Personalization

Limited interaction  Adsense  Affiliates

4tests.com  4test.com

More interaction Subscription service --X.com  Professional developer

Prepme.com

Total interaction  Advertise your services  Virtual delivery

Example: judycolwell.com  My Brother-in-law in Virginia is using her.

Example of a site that does it all: 

Lots of options!

How can you get online now?  1. WHAT VALUABLE CONTENT DO I POSSESS?  2. WHAT VIRTUAL PLATFORM MAKES THE MOST SENSE?  3. HOW CAN I GET VIRAL IN MARKETING MY SITE? This presentation is ©2011, Brian Stewart, and may not be reused in any way without the expressed written consent of the author.