VANAKAM UNAVAKAM BBUSINESS PLAN FOR SUBMITTED BY AARTHI SREE MATHEW EMMANUVEL VENKATESH ANDREW STEPHEN

VANAKAM UNAVAGAM -UNAVE MARUNTHU

Bringing back the traditional food and helping people stay healthy and feel young.

To provide only the traditional food with the ease of village smell i.e., concentrating on the old tradition of “food as medicine”

To provide quality food all over India and start a catering school and teach them only traditional village food which is being forgotten by people with time.

 For diabetics DST Diet, Sugar free, Taste  For regular customers 3 T’S Traditional, Taste, Trend

 Nowadays people are more conscious and aware about their food practices.  Specially mothers are more concern on giving their child healthy food and hence we provide food to their taste and preference.  Diabetics patients are struggling to reduce their sugar levels by strict diets.

STRENGTH: UNIQUENESS. ATTRACTIVE TRADITIONAL FOOD PREPARATION. ECO-FRIENDLY. LOCATION. INFRASTRUCTURE. WEAKNESS : DIFFICULT TO ATTRACT MODERN PEOPLE. LACK OF EXPERIENCE. CHANGING MIND’S OF PEOPLE. OPPORTUNITIES: NO DIRECT COMPETITORS. PEOPLE’S PREFERENCE TOWARDS HEALTH. THREATS: LACK OF AWARENESS ON OUR FOOD PREPARATION METHOD. CUSTOMER AS COMPETITOR.

 SOUP Thuthuvalai Thulasi Puthina Valarai Pirandai Murungai illai Mix vegetable Mushroom Manathakali  IDLY Oats Carrot Vegetable Indian idly Mushroom Sambar idly Hibiscus Rose Kunguma poo DOSAI Oats Rava Mavu Kothumai kepa DRINKS Ulunthan kanchi Paruthi paal Kapakali kampankool

 ADAI Murungai Venthaiya keerai Mix keerai Kalyana murungai Agathi keerai Carrot Onion  PANIYARAM Rava Mushroom Rice flour Cauliflower  RICE Only RED RICE

Separate package will be provided to each kind of deficiencies like nutrition, diabetics, ulcer, brain etc.,

 Strong traditional food cooking team.  Scheduling with various types of traditional food with minimum cost.  Working Hours : 6 a.m. to 10 p.m.  Provide quality, healthy and tasty food to the customers.  Will provide good hospitality to the customers.  Feedback will be got from the customers and changes will be made immediately.  Free door delivery will be made within 45 min.

A. Experience in the field of traditional food cooking. B. Best Knowledge on customer satisfaction and relation with them.

A. Selecting through references. B. Behavioral and patience towards customers

 RENUMERATION Attractive packages for the chef and employees. Pay hike of 10% at the end of each year.  ORGANIZATIONAL CHART

 7’PS OF VANAKAM UNAVAKAM Product: There are mainly 3 packages  Healthy & sugar free traditional food (for diabetics.)  Tasty traditional food.  Cholesterol free food. Price: Reasonable prices for each food items. Promotion:  Point cards will be given to the customers.  Sending greeting on special occasions.  Conducting food competitions in schools & colleges.  Conducting tv shows.  Issuing pamphlets.  Free home delivery.  Online ordering (

 PLACE:  Restaurant is located within three kilometer radius from the center of the city.  It is surrounded by colleges, companies & hospitals.  Easily reachable for the target group.  PHYSICAL EVIDENCE:  The atmosphere inside the restaurants will give ambience of villages.  Uniform will be given to the employees.  PEOPLE: The politeness maintained by the employees towards different kind of customers.

 PROCESS: The process adopted here is to provide people healthy foods by cooking traditionally with herbs and nourishing vegetables and fruits.

 SEGMENTING Geographic:  In and around Trichy.  Creating Branch offices after achieving 100 % capacity. Demographic:  For all age groups

 TARGETING  POSITIONING  Concentrating people who are more health conscious and giving them a healthy life. PEOPLE Children Youth (college students) Diabetics patients

Land and building:- Advance Rent (25×1200 sq)30000 fixed assets: Kitchen items furniture & Interiors:- Tables6× Interiors75000 others20000 water purifier22000 generator50000 Miscellaneous assets: vechicles 15000x230000

UTILITIES Electricity, water12000x RAW MATERIALS Grocery150000x Vegetables Fruits Packing materials MANPOWER REQUIREMENTS/FAC TORY PER MONTH Chef1x x helpers4x x OTHER WORKERS Service boys3000x412000x Delivery boys3000x26000x

Preliminary expenses Establishment and adm legal Selling expenses10000x Adm expenses5000x Total cost project WORKING CAPITAL Current assets Raw materials Raw material(wip) Cash in hand Cash in bank Work in capital required for one year Per day18300 Per month549041

Sources of application funds Banks(60% of capital long term loan) individual capital x Per year Interest on loan Per month25860 Sales 25chairx8times per day x avg of one chair 70 X per month x 30 Sales (yearly) x

Break even point particulars Sales Realization x (-) variable cost Raw material &packing utilities Contribution Contribution per unit / Fixed costs Factory wages and salaries Preliminary expenses Selling expenses Breck even point34 (per chair)

Particulars Level of Activity 50%75%100% Sales (-)cost of product Raw materials Utilities Factory wages & salaries Other workers

Cost of sales:50%75%100% Selling expenses Admin expenses60000 PBIT (-) Inter on long term loan PBT (-) Tax (30%) PBT (-) Term loan repayment

 Helping differently abled persons.  Education for students who are affected by HIV  Conducting blood donation camps.  Reduction of DIABETICS

 Extending our operations all over Tamilnadu as we reach the 100 % capacity  Opening a catering school teaching traditional food alone.

Still there is no market determiners in this field. As the network strengthens itself the revenue automatically increases. The target group remains same.