2. Mission Statement: “Quality service with care at doorstep” our logo is “just one call away MMS” MOBILE MEDICAL SERVICE

3. Reasons For Going Into Business: Unique Combination Of Health And Social Service Demand In Peshawar.Success Of Business: 1st Time In Peshawar People Appreciated Our Idea In Our Research Peshawar Situation

4. SERVICES: We also provide nursing aide, social work, occupational therapy, and physical therapy personal injury case management services. We will provide service 24/7. We will also open a medicine shop from where people can purchase medicine at low prices And we will also provide medicine to the patients whom our doctors will visit. ASSETS/EQUIPMENTS: For our business we will need approximate 5 ambulances. Medical apparatuses Medicines Statures, wheel chairs Gernarotor Statures, wheel chairs

5. PROFESSIONALS: We will contract with 3 specialist doctors (1 for children’s, 1 for ladies and for old peoples) We will hire 10 skilled drivers. Round about 10 general physicians. We will divide them into 2 different shifts morning and evening PAYMENTS: We will take ambulances on lease. We pay fixed salary to drivers. And guards We will pay fix amount to doctors (general physicians). We will pay rent for building. LOCATION: we will open a clinics in PHASE 5 we will take a private building for our clinic on rent Our priority is to provide best medical facilities in their homes.

6. Marketing Plan Situation Analysis (Where we have been?) No such background of this business. Its a unique business and we have introduced it 1 st time here in Peshawar. It will to offer excellent and affordable home health care and community-based social services to individuals and families. Now days people have no time

7. Market segmentation: Demographic Segmentation Age: Age 1-10 years children Age 25-40 House wife's Age above 50 retirees. Gender: 40% males 60% Females Occupation: Professionals Businessmen Dual carrier families Income: greater than15,000,

8. Geographic Segmentation: We can segment our market on the basis of location. In peshawar, people are most likely to use our service are of these places: 1: University Town 2: Hayatabad Market targeting: we have initially targeted families in hayatabad and university town, because people here are very busy and for away from clinics.

9. Marketing Mix (4 P’s): Product: As our venture is a service venture so it doesn’t have any tangible product. But we can add these things into our product category: Brand Name: Mobile medical Services MMS Pricing policy Patient whom our doctors visit will be 500 People who visit our clinic will pay 400 Allowances We will provide allowance to people who will buy medicines from us up to 5% 10% and 15% Quality service we will provide excellent and affordable quality home health care services to individuals and families.

10. Price: Patient whom our doctors visit will be 500 People who visit our clinic will pay 400 Place: Similarly, Our location of the service will be Hayatabad. And if we gained success here. we shall expand our venture in new areas in city and cantt area.

11. Promotion: We define certain strategies in order to attract customers. Without Promotion, a venture cannot succeed We will promote our venture services through: 1: Pamphlets 2: Newspapers 3: Billboards 4: Local cable channels

12. SWOT ANAYLSIS STRENGTH: No competition Skilled drivers Medicine availability Fast service Good location Skilled doctors Low cost

13. SWOT ANAYLSIS: WEAKNESSES: Lack equipments People reluctance to change

14. SWOT ANAYLSIS: OPPORTUNITY: New locations in Peshawar and also in other cities of Pakistan Our own hospital Open laboratory Other services example medical instruments Medical stores

15. SWOT ANAYLSIS: THREATS: Traffic Local clinics Family doctors Competitors

16. Organizational Plan Shahbaz khan (Sleeping partner) Syed Ismael (sleeping Partner)

17. 1: Head of the org: (Muhammad.Zeeshan) M.Zeeshan is head of the organization because he has got skills and abilities to control and handle the overall situation. 2: Operation Manager: (Ahmed Saeed) Ahmed Saeed is operation manager of the organization because he has the ability to look after and manage the different operations like he will manage the vehicles and doctors and keep a check on them. 3: Finance Manager: (Muhammad Atif) Ismail is the finance manager of the organization because he is good in finance that’s why we choose him as finance manager. 4: Accounts Manager: (Shafaq Khan ) Shafaq is the accountant of the organization because she is good in accounting, The other two partners Ismael & Shahbaz will not take any part in management but they will have same rights as the other partners have. Profit will be divided equally a mong the partners no

18. Financial Plan A Plan for spending and saving Future income

19. STARTUP CAPITAL Ambulances3000000 Furniture200000 Medical equipments500000 Office settlement100000 Gernarotor150000 Building200000 Advertising150000 Cash required200000 Total4500000

20. Equity Financing The Startup costs for the venture is Rs. 4,500,000 out of this amount each partner will pay Rs. 500,000 (3,000,000) Debt Financing The Remaining Rs. 1,500,000 will be borrowed from Khushali bank with following rules: Total Maturity date is 5 years. The interest rate is 10% Sources of Capital

21. Sale volume=1948*500 = 974000 Break Even B.E (Q) = TFC Selling Price - Variable Cost B.E (Q) = 487000 500-250 B.E (Q) = 487000 250 B.E (Q) =1948 Units

22. Projected Net Profit calculated from projected revenues less projected costs and Expenses Income Statement

23. JanFebMarAprMayJunJulAugSepOctNovDec Sales Ambulance300000375000450000525000600000675000750000825000900000 9750001050000 Specialist Doctor240000 Total Sales54000061500069000076500084000091500099000010650001140000 12150001290000 Operating Expenses Fixed Expanses Salaries SP Doctor60000 Gen Doctor150000 Drivers70000 Gaurds12000 Building Rent25000 Monthly Installment50000 Patrol/ CNG Expanses20000 *Depreciation25000 Car maintainances75000 Variable expanses Other expanses25000 Utility Expanses20000 10000020000 Advertising150000 10000080000 50000 15000050000 G.S.T8640098400110400122400134400146400158400170400182400 194400206400 Total Expenses768400780400742400734400746400808400740400852400764400 776400788400 Gross Profit-228400-165400-524003060093600106600249600212600375600 438600501600 Other Income Medicine 10%50000 5500060000 65000 700007250075000 77500 Gross Profit-178400-115400260090600153600171600314600282600448100450600513600579100 Net Profit-67000-115400260090600153600171600314600282600448100450600513600579100 Net Profit Margin-0.12407-0.187640.0037680.1184310.1828570.1875410.3177780.2653520.393070.3952630.4227160.448915 Net Profit in %-12.4074-18.76420.37681211.8431418.2857118.754131.7777826.5352139.3070239.5263242.271644.89147 Average Increase -6.3568219.1410411.466336.4425770.46838413.02368-5.2425712.771810.2192982.7452892.619868

24. 1st Year2nd Year3rd Year Sales Ambulance8325000875000010000000 Specialist Doctor2880000 Total Sales112050001163000012880000 Operating Expenses Fixed Expanses Salaries SP Doctor720000 Gen Doctor1800000 Drivers840000 Gaurds144000 Building Rent300000 Monthly Installment600000 Patrol/ CNG Expanses240000 *Depreciation300000 Car maintainances900000 Variable expanses Other expanses375000360000480000 Utility Expanses240000360000420000 Advertising101000015100002000000 G.S.T1706400 Total Expenses926180080740008744000 Gross Profit194320035560004136000 Other Income Medicine 10%775000850000920000 Gross Profit271820044060005056000 Net Profit271820044060005056000 Net Profit Margin0.240.380.39 Net Profit in %24.2637.8839.25 Average Increase

25. Statement of Cash Flow Projected Cash available calculated from projected cash accumulations minus Projected Cash Disbursements It tells us about the Inflow and Outflow of Money.

26. RecieptsJanFebMarAprMayJunJulAugSepOctNovDec Sales590000665000745000825000900000980000105500011350001212500121500012900001367500 Disbursments Ambulances300000000000000000 Furniture20000000000000000 Medical Equipments50000000000000000 Office Settlement10000000000000000 Gernarotor15000000000000000 Building payment20000000000000000 SP Doctor Salaries60000 Gen Doctor Salaries150000 Drivers Salaries70000 Gaurds Salaries12000 Building Rent25000 Monthly Installment50000 Patrol/ CNG Expanses20000 *Depreciation25000 Car maintainances75000 Other expanses25000 Utility Expanses20000 10000020000 Advertising150000 10000080000 50000 15000050000 G.S.T8640098400110400122400134400146400158400170400182400 194400206400 Total Disburstment4918400780400742400734400746400808400740400852400764400 776400788400 Cash flow-4328400-115400260090600153600171600314600282600448100450600513600579100 Beginning450000017160056200588001494003030004746007892001071800151990019705002484100 Ending171600562005880014940030300047460078920010718001519900197050024841003063200

27. Receipts1st Year2nd Year3rd Year Sales119800001248000013780000 Disbursements Ambulances000 Furniture000 Medical Equipments000 Office Settlement000 Gernarotor000 Building Down payment SP Doctor Salaries720000 Gen Doctor Salaries1800000 Drivers Salaries840000 Gaurds Salaries144000 Building Rent300000 Monthly Installment600000 Patrol/ CNG Expanses240000 *Depreciation300000 Car maintainances900000 Other expanses300000360000480000 Utility Expanses320000360000420000 Advertising101000015100002000000 G.S.T1706400 Total Disbursement918040080740008744000 Cash flow279960044060005036000 Beginning3063200586280010268800 Ending58628001026880015304800

28. THANKS