Henry Wurst, Inc.’s Summer Carnival

Successful Integrated Marketing Campaigns must have the following:  Goal setting and objectives defined  Time to successfully implement the plan  Updated data file  Seamless integration  Great design/Stopping Power  A reason to for people to attend 2

Summer Carnival, the plan part 1  Send via “Save the Date” announcement 3

Summer Carnival, the plan part 2  Mailed invitation 4

Summer Carnival, the plan part 3 a  The pURL (Personalized URL ) 5

Summer Carnival, the plan part 3 b  The pURL questions/survey 6

Summer Carnival, the plan part 3 c  The pURL questions/survey  Give your audience a business related reason to attend along with a fun non-business reason to attend.  Don’t forget! Make it fun or less people will attend. 7

Summer Carnival, the plan part 4  Thank you page 8

Summer Carnival, the plan part 5  Immediate follow-up after pURL via Yes, Maybe or No responses all get an 9

Summer Carnival, the plan part 6  Additional follow-up via Yes, Maybe or No responses all get an 10

Summer Carnival, the pURL stats 11

Summer Carnival, the Results  Our goal was 150 clients & prospects 12

Summer Carnival, the Results  Our goal was 150 clients & prospects  1852 clients/prospects invited 12

Summer Carnival, the Results  Our goal was 150 clients & prospects  1852 clients/prospects invited  321 responded to the pURL, completed it and responded Yes, No or Maybe 12

Summer Carnival, the Results  Our goal was 150 clients & prospects  1852 clients/prospects invited  321 responded to the pURL, completed it and responded Yes, No or Maybe  221 said “yes” to attending via pURL site (89%) 12

Summer Carnival, the Results  Our goal was 150 clients & prospects  1852 clients/prospects invited  321 responded to the pURL, completed it and responded Yes, No or Maybe  221 said “yes” to attending via pURL site (89%)  257 attended a 13.9 % response 58% more attendees than our original goal 12

Summer Carnival, the Results  Our goal was 150 clients & prospects  1852 clients/prospects invited  321 responded to the pURL, completed it and responded Yes, No or Maybe  221 said “yes” to attending via pURL site (89%)  257 attended a 13.9 % response 58% more attendees than our original goal  Henry Wurst, Inc. has seen a 50% increase in Digital Printing business and 21% increase in printing, mailing and fulfillment business. last

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