Introduction Casa de Santiago LLC Robert E. Harris Owner 440 Burroughs, Box 155 Detroit, MI direct fax
Building Safety Challenge – Fires
Building Safety Challenge – Earthquakes
Building Safety Challenge – Hurricanes
Solution - Arxx Insulated Concrete Forms - Safer- Healthier - Stronger- Energy Efficient
Solution - Arxx Insulated Concrete Forms California Wildfires 2008
Solution - Arxx Insulated Concrete Forms Hurricane Katrina
Solution - Arxx Insulated Concrete Forms Meets engineering requirement for earthquakes
Solution - Arxx Insulated Concrete Forms Healthier living environment
Energy Efficiency – Winter - $50/month/unit 65% Lower !!
Technology – Arxx Edge, Prime & Steel Speed Field Assembled Industrial
Business Development Founded Trained Trained Start Start Detroit 70 Installers 24 Installers 8-10 Res., Res., Dealer- 1 Comm. 2 Comm. ship Started Tech Projects Projects Town Smart- Began Assisted Start Program Installer on 3 Projects Training 4 th Quarter - Start 2 Projects
Competition Nudura Reward Superior Wall Conventional Construction Arxx Advantage – Unmatched Technical Support and Customer Service
Competition – Insulating Concrete Form Detail Competition - Other Insulating Concrete Forms ArxxNuduraSuperior WallReward Founded DistributionInternational 22 StatesNational Plants Customer Support Warrentee30 years +++na15 years +++ Fire950 d d ++na R-ValueR R-12 +R
Competition – Conventional Construction Detail ICFWoodSteelMasonry Energy Efficiency++--- Energy Payback5 years-- Fire Rating Strength Cost$$$$$$
Market Size
Go to Market Strategy Homes - Detroit $87 Million American Reinvestment and Recovery Act
Go to Market Strategy DPS Schools and Detroit Medical Center $1 Billion Market 2011 thru 2015
Management Team Robert E. Harris – Owner/Manager - 17 years in construction trades - 13 years self-employed Jim Quain – ICF Consultant/Estimator - 17 years as Insulating Concrete Form Distributor - Sold/installed over 200 basements, 150 homes, and 15 commercial buildings Stephanie Abernathy-Lane – Human Resources/Marketing - Master’s of Business Administration To Be Added - CFO, Office Manager, IT Support
Business Model Arxx Sales, Bracing Rental & Work Force
Financial Projections Total Sales ICF Sales$52,000$413,800$538,332$721,423$990,583 Rental$6,000$41,400$52,596$68,962$92,880 Labor$2,000$8,800$10,032$11,737$14,085 Total Sale$60,000$464,000$600,960$802,123$1,097,548 Revenue, Expenses and Profit Total Sales$60,000$464,000$600,960$802,123$1,097,548 Expenses$54,000$396,000$492,480$634,154$843,529 Profit$6,000$68,000$108,480$167,969$254,019
Ask, Use of Funds, Exit $50,000 Dollars, 1 st Round Trailer Bracing Tools Office and Office Equipment Grant Writer Sell Michigan Business – 2015 and Transition Business to Caribbean
Casa de Santiago LLC Robert E. Harris Owner 440 Burroughs, Box 155 Detroit, MI direct fax Website: casadesantiagollc.com