1. Course title goes here

2. Introduction Narrative Introduction
Here tell us in your own words about the product, or cut and paste the description from your catalog with some other narrative.

3. Learning Objectives
In this course you will learn the following …

4. Company History

5. Key Customer Types Contractors Electrical Superintendent Etc…
List who are most likely to use this product… (Example below)
Contractors
Electrical Superintendent
Etc…

6. Key Decision Maker and Buying Influences
List the key decision maker and buying influences (Example below)
Electrician
Electrical Contractor
General Contractor
Lighting Designer
Architect
Building Owner
CFO
Etc...

7. Most Common Applications
Most common application(s) where this product is commonly installed:
Residential Construction
Commercial Projects
Industrial construction/MRO
Lighting Upgrade/Retrofit
Hazardous / corrosive locations
Etc…

8. Key Decision Criteria for Customers
Key decision criteria for customers…. on which they will make their product selection. In other words, what are the most important thing(s) they are looking for?

9. Product Features List features Features of [product name]
Describe the product features most important to deliver a positive result for customer. Include any features that are unique to your offering and/or superior to your competition.
List features

10. Product Benefits Benefits of [product name]
Productivity enhancement (Labor saving)?
If yes, please explain
Lower energy bills?
If yes, please explain
Can this product help result in any of the following benefits
(i.e. profitability) to customers?
Better working conditions at customer facility?
If yes, please explain
Better Enhance plant/personnel safety?
If yes, please explain
Ensure code compliance?
If yes, please explain
Other?
If yes, please explain

11. Optional Slide
Emerging market trends which will positively impact the use of this product

12. Resources List of resources (Link)
Sales  Support tools and other resources that will be helpful to member employees, customers, and prospects.   Embed links to website or pdf  into module as appropriate.
List of resources (Link)

13. Optional Slide
3-5 tips for a successful sales call
Tips

14. Optional Slide Service issues affecting the sales of the product…
Is this product sold in front of the distributors counter?
If yes, are merchandising resources available?
Is this a distributor stock item for most distributors?
If not, what are typical lead times to obtain product?

15. Competitive Products and Key Weaknesses
Summary of most important points
Reinforce the reason why your company and products are the best choice for members and their customers.

16. Course title goes here