1. Pure Michigan Export Program Opening New Doors for Michigan Exporters May 13, 2013 Jackson Chamber of Commerce Maureen Lyon International Trade Manager Michigan Economic Development Corporation

2. Pure Michigan Export Program Established 2 Years Ago to: Increase export sales by Michigan companies Increase number of new-to-export SMEs Increase entry into new markets by companies $197,000 IN EXPORT REVENUES = ONE MICHIGAN JOB International Trade Administration (ITA)

3. Focus on SMEs 55% Large companies export to 5 or more markets 59% SMEs export to 1 market * International Trade Administration http://www.ita.doc.gov /http://www.ita.doc.gov /

4. Pure Michigan Export Program Connections with Export Resources State Trade Export Program (STEP) Foreign Trade Offices Trade Missions and Trade Shows SBTDC Export Now

5. Statewide Partner Collaboration Prima Civitas Saginaw Valley State University Michigan Department of Agriculture and Rural Development Michigan Small Business Technology Development Center Small Business Association U.S.Department of Commerce Tech Town Automation Alley Van Andel Global Trade Center Lansing Regional Chamber University of Michigan Michigan State University Wayne State University Northwest Michigan Council of Governments Michigan Department of Transportation Ann Arbor SPARK Detroit Regional Chamber MEDC Michigan Department of Agriculture and Rural Development Michigan Small Business Technology Development Center Small Business Administration U.S.Department of Commerce Tech Town Van Andel Global Trade Center Lansing Regional Chamber Northwest Michigan Council of Governments Michigan Department of Transportation Ann Arbor SPARK Detroit Regional Chamber Private Sector Multipliers

8. State Trade and Export Promotion (STEP) Program Up to $12,000 in assistance to enhance SME ability to launch or grow export operations: Foreign market sales and export development trips International or domestic trade show participation Overseas trade missions Agent, distributor and/or customer searches and appointment-setting Website and/or marketing material translation services Foreign market research Training and support on logistics and customs issues * 50 % reimbursement of pre-approved budget

9. Michigan Foreign Trade Offices New MEDC shared offices provide market-research, match-making and other export support for Michigan companies: Sept. 2012 – Michigan China Center opened in Shanghai Nov. 2012 – Michigan Canada Trade Office opened in Toronto May 2013 – Michigan Brazil Office in Sao Paulo

10. Foreign Trade Missions http://www.michiganadvantage.org/export-Assistance/

11. SBTDC Services Milestone Mapping Search Engine Optimization (SEO) Profitability Assessment Financial Assessment

12. Export Now e- Commerce Platform Sell Michigan products to China via www.TMall.com www.TMall.com Trans-ocean logistics, customs & tariffs and order fulfillment Effective pricing and marketing consulting www.MichiganAdvantage.org/export

13. Process Fill out the intake form: http://medc.force.com/ExportAssistance Meet with your region’s ITM to discuss your export plans – Jeanne Broad ( Broadj@michigan.org) Fill out applications for STEP or MEDC office services (must be complete before travel!) Submit receipts when activity is completed – Reimbursement is half your actual expense or half your approved budget – whichever is lower