High level overview - a focus on: Tighter integration with other departments Online traffic Online developments Tools Getting our online strategy right.

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Presentation transcript:

High level overview - a focus on: Tighter integration with other departments Online traffic Online developments Tools Getting our online strategy right Irish Farmers Journal Eurofarm – Vienna 09

Print favourable for the foreseeable future Average Monthly Online Statistics: 53,522 Visits 270,113 Page views 36,059 Absolute Unique Visitors 1,447 Visits per day

Print advertising rates 09 Online advertising packages 09

Farmers Journal Redesign Web 2.0 Redesign Farming forum Tools and calculators Online booking facilities Popular interviews Voice personals Embedded video Online advertising News updates Ability to comment

New Farmers Journal online store - Strong uptake by farming community New e-commerce store, complete with stock control and payment system. Store sells hats, scarves, mugs, DVD, jackets and books

Search engine optimisation – Google.ie Farming classifieds | Farm classifieds – Page 1 Farming news – Page 1 Farming tools – Page 1 Farming calculators – Page 1 Farming equipment – Page 1 Farm equipment – Page 1 Farm machinery – Page 1 Farming machinery– Page 1 How can we use multiple domains to boost ranking?

The focus going forward: - Online Classifieds Protect the paper first – ad must be booked through paper - Complete removal of external costs - Maintaining and driving our complementary content - Tighter integration with editorial More tools and calculators New business models for media require entirely new exchanges of value. PRINT for the foreseeable future to be used as the main distribution channel for getting the message to our core group of readers. Our Online Strategy – now built into mission statement