Tourism in Nepal "Nepal for Many Reasons In all the Seasons " “European Asian integration in sustainable tourism management” Project co-financed by the European Commission

YoungestFederalDemocraticRepublic

Mt. Everest, 8848 m

Elevation: From 60m to the highest point in the earth, The Mt. Everest ( 8848m) in a mere distance of 200km 8 of 14 highest peaks on the earth Ultimate destination for mountaineering expeditions

Nepal Tourism Board/ NTO Public Private Community

Tourism as a tool for sustained economic growth for development and poverty alleviation Our Goals and Mission Vision: NTB will be the leading NTO championing the most innovative practices of destination development and marketing. Mission: To make Nepal the number one mountain tourism destination in the world

Create Destination Demand Catalyst to bring Nepalese travel trade, Int’l travel trade and consumers together Establish backward and forward linkages Promote a Perfect Product-Market Matrix Work towards achieving higher spends, longer stays and year round arrivals. Goals of Nepalese Tourism

Tourism contributes around 3% of GDP. 526,705 tourists in ,661 in 2008 (by air only) – increase of 4.1% Travel & tourism in Nepal in 2006 generated USD million Create approx 500,000 jobs Contribution is expected to rise to 6% by international airlines Tourism in Nepalese Economy

Tourists Arrival from Europe ,309 (total 375,398) ,891 (383,926) ,264 (526,705) (374,661 by air only, 4.1% growth) The demand has ever been growing

Nature

Culture

Adventure

Nepal A living museum with intact Culture and Tradition set in Natural landscape to offer the Experience of a lifetime.

Birth place of Lord Buddha Land of Living Goddess Tilicho lake at the highest altitude of 4919 mts Hotel Everest View at the highest altitude (3870m) Kaligandaki the deepest gorge (6967 m) The Gurkhas, the brave warriors Dolpo: Settlement found at one of the highest altitude - (5000m) World class rivers for rafting and kayaking

Lord Buddha

Adventure Mountaineering, Trekking, Rafting, Kayaking, Sports, Golf, Ultra light aircraft, Paragliding, Jungle Safari, Bungee Jumping, Canyoning, Mountain biking, Special interest tours

OTHERS Spiritual, Pilgrimage, Sports, Spa & wellness, Health & meditation, MICE, Agro tourism, Sustainable Tourism, Community Tourism, Village Tourism, Eco- Tourism, Entertainment & Leisure Tourism

BRAND NEPAL SEGMENTS Weekend Breaks, Amazing Adventures, Experience of a Lifetime

Mammals:4% of world Birds: 8% 0f world Flowering plants:2.4% of world Butterflies:500+ species Orchids: 319 species Wild Life and Jungle Safari- 18% of Total Area is Protected.

AdventureClimbing High Peak 8 peaks with 8,000+m high peak Total of 1300 peaks and 319 under 6,500 are permitted to climb

Climbing

Trekking and Hiking

Trekking and Hiking

Trekking and Hiking

Jungle Safari

Jungle Safari

Jungle Safari

As many Festivals as days in a year!

92 Ethnic groups 101 spoken languages

Rafting & Kayaking

Other Adventures

Main Products in 2009

Where we want to be by 2012?

New Initiatives: Responsible Tourism Responsible Tourism Eco Tourism Eco Tourism Community based Tourism Community based Tourism

Swyambhunath

Pokhara

Thank you ! “European Asian integration in sustainable tourism management” Project co-financed by the European Commission