Consumerization of IT Multiple device productivity = Friends or Foes Productivity Architect Microsoft Corporation

Once Upon a Time… People used PCs to get things done. SECURE & RELIABLE IT’s role was to make sure things worked right. The boundaries between work and life were clear.

PCs, devices, apps. Fun. Choice. Ways to get things done. Connected. All the time... f What Changed? More…

Life and Work Are Becoming Indistinguishable At home… At work… And anywhere in between

People’s Expectations at Work Are Changing So I can work the way I want to work My PC  Work from home PC  Bring your own PC My PC  Work from home PC  Bring your own PC My devices  Smartphones  Slates & tablets My devices  Smartphones  Slates & tablets My apps  Social networking  Cloud apps My apps  Social networking  Cloud apps

Consumer Experience Enabling people to work the way they want, anywhere and with any device What Is IT’s Challenge? Manage access to information across devices: /calendar Documents Business applications Enable the enterprise with social capabilities: Technology experiences similar to Skype, LinkedIn, etc. Integration with Facebook, Twitter, etc. Consumer Experience Enabling people to work the way they want, anywhere and with any device Consumer Experience Enabling people to work the way they want, anywhere and with any device Enterprise Requirements Maintaining security, privacy, control, compliance Consumer Experience Enabling people to work the way they want, anywhere and with any device Consumer Experience Enabling people to work the way they want, anywhere and with any device Consumer Experience Enabling people to work the way they want, anywhere and with any device Enterprise Requirements Maintaining security, privacy, control, compliance

Today’s Employees Use Many Mobile Devices Best of Both Worlds Convertible computing Best of Both Worlds Convertible computing High-End Business Desktop replacement High-End Business Desktop replacement Stay Up to the Minute Phone and data at a glance Stay Up to the Minute Phone and data at a glance Work, Read, and Play Slate computing Work, Read, and Play Slate computing Do Specialized Work Specialized slate computing Do Specialized Work Specialized slate computing

Productivity Increases with the Level of Trust Level of Productivity Level of IT Trust Managed Business applications Documents , calendar, contacts Unmanaged Access to internal documents and sites over the Internet Full access to LOB applications on the corporate network Ability to open messages protected with digital rights management (DRM) Ability to access , calendar, and contacts Access to cloud-based line-of-business (LOB) applications Access to cloud-based document storage

Unified Communications Business Intelligence Enterprise Content Management Collaboration Enterprise Search Productivity Platform Spans Connected Devices Unified Productivity Platform

Productivity Connected Experiences Connected devices Best productivity experience across the PC, mobile devices, and browser Real-time collaboration Co-authoring In-context presence, instant messaging, voice, and video

Unified Communications across devices Conversations “Do more with conversations” Rich text IM conversations Communicate like you do on a desktop and express yourself in an impactful manner using rich text & emoticons IM history in exchange Keep track of IM conversations history for subsequent retrieval and continuance Mobile presence “Find colleagues & connect on the go” Company directory search Search for colleagues in the company directory, view availability and connect with ease Visual contact list View the photos, presence states and personal notes of close contacts and initiate conversations with a single click Location as an element of presence Publish presence indicating that you are mobile and choose to advertise your location as part of presence Voice “Mobile phone as the work phone” Single Number Reach 2 Receive work calls on you mobile phone Single enterprise voic 2 Check a single location for your work voic by directing unanswered calls to your enterprise voic system Endpoint transfer 2 Easily move a call from the PC to the mobile device without disrupting the conversation Call via work Make calls via work from your mobile phone and present your work identity Mobile meetings 1 “Meet from anywhere” Click to join meetings Look at meeting reminders and join the conference with a single click Meeting roster See who is in the meeting and who is the active speaker at any point of time Leader controls Be in control of your conferences with the ability to allow, eject or mute participants

Productivity Tools That Work Like and With Popular Consumer Technology Best productivity experience— anywhere Integrated social tools and applications A look ahead… Connected productivity: Complete Microsoft Office experience with services integration Includes Lync voice, mobile, and Mac client support Privacy practices that support global standards Integration with external social networks Productivity will be best on Windows And best-in-class on other devices Internal social computing tools Presence & IM Voice & video Online meetings Social networking

Our Goal Is a Common Experience Across Devices

Managing Access to Information Handling the proliferation of mobile devices Simplifying security and management Providing a consistent application experience

The Changing Role of IT Microsoft is uniquely able to help you balance user expectations with enterprise requirements. Security and management …tools that help IT to protect the enterprise Windows-based devices … that people love to use Windows Next We have four pillars to our strategy: Application development …tools that simplify and enrich the developer experience Productivity …tools that work like and with popular consumer services

Windows-Based Devices That People Love to Use… Range of form factors to meet varying business needs A look ahead… “Windows 8”—a re-imagining of Windows: Will run on new low-power system-on-a-chip architectures including ARM. Will run on Intel and AMD x86 Will include immersive touch experiences, support pen/handwriting capabilities, and allow remote control Windows will run across a wide variety of devices bringing the ability to securely manage the device, print, USB, etc. Great for content consumption and content creation

Consistent online and offline experiences Windows-Based Devices Personalized Experiences Work on the road Work on your phone Work on your own device 240 million licenses sold 88% of business customers have started migration 14% of global Windows installed base Support of 8.6 million developers 94% customer satisfaction Fastest-selling operating system in history

Security and Management User Access Control Determine the best way to deliver the application based on the device being used Managing application permissions for the user, not for each individual device Traditional App-V Citrix XenApp Managed Unmanaged, Windows-based Unmanaged, non-Windows- based

Security and Management Tools That Help IT to Protect the Enterprise Central, unified management platform Access control based on the level of trust A look ahead… With System Center 2012, manage any mobile device that connects through Exchange ActiveSync, including Windows-, iOS-, Symbian-, and Android- based devices Will manage Windows devices best and be best-in-class on other devices Achieve the same management results as with on- premises solutions at a lower cost Level of business impact (means of access) Single, end-to-end security and management platform Low (Web) Medium (VDI/Citrix) High (DirectAccess, enterprise VPN) Managed Unmanaged

Unified Access Gateway Simplifies Remote Access Low Presence & IM Voice/ communications Medium Central documents CRM Managed Windows 7 Unmanaged Windows 7, Windows Vista, Windows XP, etc. Non-Windows Slates and tablets, smartphones, etc. Unified Access Gateway DirectAccess Remote Desktop > < High LOB applications Business intelligence Level of Business Impact TS Web Access

Domain Policies Inventory Deployment Security Virtualization We Offer End-to-End Security & Management End-to-End Security and Management Platform

Application Development Tools That Simplify and Enrich the Developer Experience A look ahead… New kinds of experiences with native capabilities in “Windows 8” using the power of HTML5: Fast, fluid, and dynamic applications Full-screen and touch-centric user experience New user interface designed to work seamlessly with a diversity of devices and form factors One development environment for all devices Ability to enhance and extend apps with the cloud Unified application developmentConsistent, connected experiences across the PC, mobile devices, and browser

Building cross-platform, touch-optimized apps using HTML5 and CSS3… Application Development One Development Experience, Many Devices …with a single development environment

Microsoft Can Help You Manage Complexity Mobile devices Security and management Applications

Enabling the Enterprise with Social Capabilities Integrating consumer social apps Delivering enterprise-equivalent social apps

Policies Are Essential to Protect Your Business IT Access to external sites (such as Facebook) Authorized protocols on the firewall (e.g. access to Skype and POP3-based personal ) Finance and Legal “Be Smart” blogging policy Financial results Product R&D Human Resources Same principles that apply to public interactions apply to social media, such as: Confidential information policy Employee handbook Anti-harassment policy etc.

Consumer Social Apps Can Benefit the Enterprise Personal connections Integrating with Facebook, Linked In, etc. Personal connections Integrating with Facebook, Linked In, etc. Outlook Social Connector Social integration Combining social networking with CRM Social integration Combining social networking with CRM Recruitment Targeted recruitment based on candidate profiles Recruitment Targeted recruitment based on candidate profiles Marketing, sales, support On-demand product overview and how-to videos Marketing, sales, support On-demand product overview and how-to videos Customer outreach Regular updates, promotions, and engagement Customer outreach Regular updates, promotions, and engagement

Social Networking Personal profile pages Colleague suggestions Recent activities feed Tags and notes for sharing popular content Social Networking Personal profile pages Colleague suggestions Recent activities feed Tags and notes for sharing popular content Users Want Social Computing Tools at Work Presence & IM Company directory search Location as an element of presence Instant messaging (IM) history in Exchange Integration in Office and SharePoint Connections outside the organization Presence & IM Company directory search Location as an element of presence Instant messaging (IM) history in Exchange Integration in Office and SharePoint Connections outside the organization Meetings Click to join meetings from anywhere Meeting roster Leader controls Video conferencing and one-click desktop sharing Meetings Click to join meetings from anywhere Meeting roster Leader controls Video conferencing and one-click desktop sharing Voice & Video Single-click escalations of IM conversations to voice or video Single number reach and calling “from work” from anywhere Single enterprise voic Endpoint transfer Voice & Video Single-click escalations of IM conversations to voice or video Single number reach and calling “from work” from anywhere Single enterprise voic Endpoint transfer

Enterprise social networking Productivity Social Tools in the Enterprise Personal profile, colleague news, “Buzz” note board Built-in presence, instant messaging, voice, and video functions Integration with popular consumer social services Social news feeds from Facebook and LinkedIn right within Outlook

You Can Say Yes to the Social Enterprise Consumer social apps Enterprise social apps