The Creative Economy The Intersection of Arts and Business in Our Communities A project of the New Hampshire Creative Communities Network

Agenda The Creative Economy Toolkit 8:00 Making It Work In Our Community Panel Discussion 8:30 Intersection of Art and Business Breakout Sessions8:50 What is one thing we can do to move our work forward Pitch Out 9:20

Purpose of Today Why is the creative economy important? Why should we invest in strengthening the creative economy?

Defining the Creative Economy Together, artists, cultural non-profits, and creative businesses produce and distribute cultural goods and services that impact the economy by generating jobs, revenue and quality of life New England Foundation for the Arts definition:

The Creative Economy Businesses & Organizations Places People Creative Cluster Creative Workforce Creative Communities

Creative Clusters Businesses & Organizations Arenas Cultural Centers Performance Venues Artist Studios Artist-Owned Businesses Technology Centers Entrepreneurs Business Incubators Arenas Cultural Centers Performance Venues Artist Studios Artist-Owned Businesses Technology Centers Entrepreneurs Business Incubators

Creative Workforce People Artists Creative Industry Workers Creative Problem Solving in Business

Creative Communities Places Creative DistrictsPublic SpacesParksWalkable Streets

How The Creative Economy Works Creators Artists Designers Writers Engineers Scientists Consumers / Customers Performance Fees Visual Art Sales Creative Design Services Manufacturing Supporters Art Commissions Non-Profits Government Business

Creative Economy and Jobs New Hampshire Over 4,500 arts related businesses with over 13,000 people employed (2012) Art Schools Design, Publishing Film, Radio, TV Museums Performing & Visual Arts

Creative Economy NH – Non-Profits $139 Million spent by non-profit arts and cultural organizations … became $67 Million in local sales – retail, lodging, restaurants

We Have Put Together the Steps for Our Creative Economy Data Surveys Research Plans Cultural Economic Development Policies % for arts % for culture How Will We GROW?

Local Creative Economy Successes $3.5 m spent in local restaurants hotels, retail, parking Monadnock Region $16.6 million industry $10.6 m household income 477 jobs $13.1 m spent by non-profits *Non profits only

How do we continue to build our Creative Communities? Convene Stakeholders Build Partnerships Promote Successes

Keys To Success in Advancing the Creative Economy CommitmentEducationFunding

Advancing our Creative Economy Engage Conversation Policy Maker/ Advocate / Creative Industry

Portsmouth Identify and preserve and open spaces contributing to unique character and cultural assets of Portsmouth Preservation Expand and support spaces for cultural activities and events, including affordable space for artists, performances, meetings, storage Space Engage young people in arts and cultural opportunities in all aspects of their life, including educational, recreational, and social settings Youth Engage businesses with the arts and cultural community Business Market Portsmouth as a business and cultural destination Marketing Create an arts and culture agency to act on the City's behalf on all matters related to arts and culture Agency

Rochester Highlight our unique heritage to inspire a sense of place and pride in the City of Rochester Heritage: Identify, strengthen, promote and broadcast Rochester's cultural assets, infrastructure, and artistic treasures. Potential Facilitate community involvement in the arts. Community Recognize the economic power of the arts and culture in Rochester. Commerce Invigorate Rochester with an emphasis on the City's unique blend of old-fashioned charm and progressive vision. Image

Concord Build capacity of Concord’s creative sector through strategies such as public and private funding for not-for-profits, information, networking, management assistance, and coordination. Capacity Develop a business and public policy climate that encourages creativity with a public commitment to creative economic development that actively enables creative enterprises and individual artists. Creative Climate Define and promote a creative identity and brand for Concord, so residents, current and prospective employers, potential creative workers, and visitors understand Concord’s unique and authentic identity as a home and destination. Identity Develop and enhance downtown, implementing Main Street plans for upper-story residential, creative enterprises, special events, restaurants, shopping, streetscape and façade development that result in a vibrant, lively downtown with activity into the evenings and weekends. Downtown Enhance neighborhoods and surrounding communities as walkable villages that encourage creative businesses, artist housing, cultural programming, parks and open space, and cultural attractions. Greater Concord

Grouping of Themes Culture Collaborative Potential Creative Climate Business Commerce Downtown Community Youth Agency Space Capacity Marketing Identity Heritage Image Cultural Tourism

Monadnock Region – Keene / Peterborough / Jaffrey Culture Business Community Cultural Tourism - Task Force Already working on this with the Monadnock Travel Council Marketing

Advancing our Creative Economy Engage

Monadnock Region – Keene / Peterborough / Jaffrey Connect artists with artists, non-arts community, entrepreneurial training, and city planners, to increase visibility of creative economy. Culture Create a recruitment and retention package, catered to each sector, showing the arts/culture offerings, to entice people to live/work/stay in this region. Business Public art project – eg: mural = community involvement Young Audience Program = active participation Arts After Dark - social gatherings of artists and businesses Community