1. University of agribusiness and rural development
Destination management and marketing organizations and sustainable rural development
Ekaterina Arabska
University of agribusiness and rural development
Plovdiv, Bulgaria

2. Management Planning Organizing (Implementation) Staffing
Leading/directing
Controlling/monitoring
Motivation

3. Marketing Price Product Promotion Place Consumer Cost Communication
Convenience
Commodity
Channel
People
Processes
Programs
Performance

4. Why sustainable development?
XXI century challenges

5. How?
Innovation systems Regional development

6. Rural regions Agri-food sector Alternative tourism Sustainable
Responsible
Heritage preservation
Quality of life

7. Tourism Sustainable growth Smart specialization Rural development
Social inclusion
Knowledge-based economy
Data-driven economy

8. Indicators of tourism-induced changes
Tourism as a conservation tool
Tourism as a social catalyst
Tourism as an income and employment opportunity
Sustainable management of resources
Environmental improvement
Local awareness about environmental and social problems
Biodiversity conservation efforts
Strengthening local culture and heritage
Substantial revenues for government to invest in conservation and development
Local community development projects
Upward mobility of those in the lower social strata
Increased self-reliance, confidence and motivation for community development
Increased local participation in conservation
Participation in planning processes
Redefinition of local economy structure
Return of young people to villages
Local economic benefits, particularly to strategically located villages
Some economic benefits to neighboring regions – spread effect
Some impacts on other economic sectors
Nepal, 2002, with modifications

9. Travel & Tourism competitiveness enablers and change drivers
Source: The Travel & Tourism Competitiveness Report 2013

10. Tourism potentials identification
Destination competitiveness on tourism market
Regional tourism products
Local industries synergies

11. Destination management and marketing
Destination management roles
Destination marketing roles
Human resource development
Destination marketing communication
Finance and budgeting management
Destination positioning and branding
Safety, security and crisis
Management of tourism assets, attractions management and sustainability
Politics (government, non-governmental organizations, community relations and industrial relationships), policy and destination strategy
Service quality, tourist experience and customer’s relationship management
Monitoring service quality, standards and destination performance management
Tourism product development and management
Networking Capacity building Promotion

12. DMMOs for rural development
Strengths
Weaknesses
Natural resources
Infrastructure
Environmental and climatic conditions
Age structure
Strategies for sustainable development
Living and labor conditions
Historical and cultural heritage
Ineffective use of national and EU funding
Personal motivation for development
Training and education, information
Opportunities
Threats
Local investments
Abandonment / replacement processes
SME establishment
Negative impacts of globalization and climatic change
EU funding
Political instability
Increasing demand
Financial instability
Values and mentality
Communication

13. Framework of the roles of destination management and marketing organizations
Adapted from Adeyinka-Ojo et al., 2014, with modifications

14. Destination performance

15. Conclusion Product development and diversification
Marketing and promotion plan
Local economic development
Institutional strengthening
Public-private partnerships
Tourism legislation and regulation
Tourism policy
Tourism planning

16. Q&A