1. Main Street Advisory Board Work Plan and Budget Neil Gimon, MSAB Chair 04/11/2017

2. Waxhaw Main Street Advisory Board
Overview -
Waxhaw Main Street Advisory Board

3. Economic Visioning Statement
Introduction
Economic Visioning Statement
Downtown Waxhaw is Union County’s hub for diverse retail shops, award-winning eating and drinking establishments, local artisans and cultural events. Its pedestrian friendly streets and beautifully preserved historic character provide residents and visitors alike with a sense of heritage, activities, and well-being.
Mission
The Waxhaw Main Street Board will stimulate economic vitality in downtown Waxhaw through organization (encouraging cooperation and building leadership in the business community); promotion (creating a positive image for downtown by promoting the downtown as an exciting place to live, shop and invest); design (improving the appearance of the downtown); and through the development and recommendation of economic development policies and programs.
Economic Visioning Statement
Downtown Waxhaw is Union County’s hub for diverse retail shops, award-winning eating and drinking establishments, local artisans and cultural events. Its pedestrian friendly streets and beautifully preserved historic character provide residents and visitors alike with a sense of heritage, activities, and well-being.   
Mission
The Waxhaw Main Street Board will stimulate economic vitality in downtown Waxhaw through organization (encouraging cooperation and building leadership in the business community); promotion (creating a positive image for downtown by promoting the downtown as an exciting place to live, shop and invest); design (improving the appearance of the downtown); and through the development and recommendation of economic development policies and programs.

4. Work Plan Creation Economic Visioning Statement
Downtown Waxhaw is Union County’s hub for diverse retail shops, award-winning eating and drinking establishments, local artisans and cultural events. Its pedestrian friendly streets and beautifully preserved historic character provide residents and visitors alike with a sense of heritage, activities, and well-being.
Mission
The Waxhaw Main Street Board will stimulate economic vitality in downtown Waxhaw through organization (encouraging cooperation and building leadership in the business community); promotion (creating a positive image for downtown by promoting the downtown as an exciting place to live, shop and invest); design (improving the appearance of the downtown); and through the development and recommendation of economic development policies and programs.

5. Work Plan Structure Four Point Approach
Economic Visioning Statement
Downtown Waxhaw is Union County’s hub for diverse retail shops, award-winning eating and drinking establishments, local artisans and cultural events. Its pedestrian friendly streets and beautifully preserved historic character provide residents and visitors alike with a sense of heritage, activities, and well-being.
Mission
The Waxhaw Main Street Board will stimulate economic vitality in downtown Waxhaw through organization (encouraging cooperation and building leadership in the business community); promotion (creating a positive image for downtown by promoting the downtown as an exciting place to live, shop and invest); design (improving the appearance of the downtown); and through the development and recommendation of economic development policies and programs.
Four Point Approach
Organization: Build Partnerships
Promotion: Establish downtown as a compelling place
Design: Enhance visual quality and pedestrian function
Economic Restructuring: Strengthen existing economic assets and diversify
Priority Items: Selected for their potential to make a formative impact on the downtown economic and built environment
Other Items: Additional items of importance

6. Priority Items
1. Serve as and Convene Stakeholders for TAP Grant Improvements
Leader: Neil gimon
Goal: Improve Downtown Walkability to support foot traffic and business recruitment and retention
2. Determine the Role of the Waxhaw Farmers’ Market Downtown
Leader: Sandy Digman
Goal: To preserve and enhance the historic downtown in support of cultural events and unique activities
3. Identify a Long-term Strategy for the Use, Maintenance, or Sale of Town-owned Real estate
Leader: Tim Geovanniello
Goal: Utilize Downtown Waxhaw as an economic and place-making engine
Enomic Visioning Statement
Downtown Waxhaw is Union County’s hub for diverse retail shops, award-winning eating and drinking establishments, local artisans and cultural events. Its pedestrian friendly streets and beautifully preserved historic character provide residents and visitors alike with a sense of heritage, activities, and well-being.
Mission
The Waxhaw Main Street Board will stimulate economic vitality in downtown Waxhaw through organization (encouraging cooperation and building leadership in the business community); promotion (creating a positive image for downtown by promoting the downtown as an exciting place to live, shop and invest); design (improving the appearance of the downtown); and through the development and recommendation of economic development policies and programs.

7. Additional Tasks Small Business Saturday
Downtown Waxhaw is Union County’s hub for diverse retail shops, award-winning eating and drinking establishments, local artisans and cultural events. Its pedestrian friendly streets and beautifully preserved historic character provide residents and visitors alike with a sense of heritage, activities, and well-being.
Mission
The Waxhaw Main Street Board will stimulate economic vitality in downtown Waxhaw through organization (encouraging cooperation and building leadership in the business community); promotion (creating a positive image for downtown by promoting the downtown as an exciting place to live, shop and invest); design (improving the appearance of the downtown); and through the development and recommendation of economic development policies and programs.
Small Business Saturday
Research and Recommend a Business Incentive
Coordinate with Downtown businesses to leverage events (ex. Kaleidoscope plans)

8. Budget
Downtown Waxhaw is Union County’s hub for diverse retail shops, award-winning eating and drinking establishments, local artisans and cultural events. Its pedestrian friendly streets and beautifully preserved historic character provide residents and visitors alike with a sense of heritage, activities, and well-being.
Mission
The Waxhaw Main Street Board will stimulate economic vitality in downtown Waxhaw through organization (encouraging cooperation and building leadership in the business community); promotion (creating a positive image for downtown by promoting the downtown as an exciting place to live, shop and invest); design (improving the appearance of the downtown); and through the development and recommendation of economic development policies and programs.
*Included in Capital Budget

9. Budget
Downtown Waxhaw is Union County’s hub for diverse retail shops, award-winning eating and drinking establishments, local artisans and cultural events. Its pedestrian friendly streets and beautifully preserved historic character provide residents and visitors alike with a sense of heritage, activities, and well-being.
Mission
The Waxhaw Main Street Board will stimulate economic vitality in downtown Waxhaw through organization (encouraging cooperation and building leadership in the business community); promotion (creating a positive image for downtown by promoting the downtown as an exciting place to live, shop and invest); design (improving the appearance of the downtown); and through the development and recommendation of economic development policies and programs.b
Operational Items: These items are included in the Town’s Downtown Development Division budget, but are noted here because staff coordinates with the MSAB on these items.
Economic Development Seminars
Luncheon Sponsorships
Benches
Banners
Plantings
Economic Development Conferences
Social Media Training for Downtown Businesses
Main Street App
Committee Member Travel
Walking Tour Brochure
Marketing Materials
Total Operational Budget: $26,421

10. Questions?
Downtown Waxhaw is Union County’s hub for diverse retail shops, award-winning eating and drinking establishments, local artisans and cultural events. Its pedestrian friendly streets and beautifully preserved historic character provide residents and visitors alike with a sense of heritage, activities, and well-being.
Mission
The Waxhaw Main Street Board will stimulate economic vitality in downtown Waxhaw through organization (encouraging cooperation and building leadership in the business community); promotion (creating a positive image for downtown by promoting the downtown as an exciting place to live, shop and invest); design (improving the appearance of the downtown); and through the development and recommendation of economic development policies and programs.b