4-H 4-H GROWN

4-H About This Toolkit This turnkey guide has all the resources you need to promote 4-H GROWN and potentially win a $10K sponsorship for STEM programming at Camp. Overview of the HughesNet/4-H partnership Alumni facts Promoting 4-H Grown Creative collateral Social media content s Banner ad

4-H About HughesNet & The Partnership HughesNet is the leading provider of broadband satellite equipment and internet service. They are passionate about 4-H and inspiring the next generation of scientists! Year one was exceptional, and we are excited to build on this for year two! Partnership Elements: 4-H GROWN 4-H National Youth Science Day (NYSD) sponsorship Local “Innovation Incubator” Days at Camp

4-H 4-H GROWN The "4-H GROWN" Alumni Campaign invites 4-H alumni to check in as a proud, 4-H Grown alum in their community and to tag their 4-H friends and family to do the same. Through this campaign, alumni will: Reconnect with the 4-H that helped them succeed in life Engage with a network of millions of other 4-Hers across the U.S. Help youth in their state experience the 4-H difference through a $10,000 “Innovation Incubator” Sponsorship

4-H 4-H GROWN For your state, the “4-H GROWN” campaign provides great opportunities: To provide fun, engaging digital content to rally your community around your local 4-H programs The opportunity to win a $10,000 STEM sponsorship for your state Camp A wonderful avenue to collect alumni and supporter contact information

4-H EXPERIENCE AS YOUTH “I still have my record book. It’s something that would be sent to county and would get awards. It’s all my accomplishments. I’d work hard all year to fill it up.” —Baltimore alumni “I remember begging my mom to let me go to 4-H camp… I was this little country girl that was going to go to camp with all of the city kids! We got to do so many projects and activities and even if you were terrible you still got a ribbon!” —Atlanta alumni Very Positive 71% 25% 3% Somewhat Positive Neutral 0% Very Negative 4-H Alumni Stay Engaged Because they feel good about their time in 4-H CONFIDENTIAL

4-H Promoting 4-H GROWN: Promote 4-H GROWN on your social properties once a week from 1/20/15 to 3/16/15 Run web banner on your site for the duration of the promotion Promote in your newsletter or through a dedicated at least once Tag your notable alumni asking them to check in Post pictures from your state’s past 4-H activities Send out the media pitch letter and local press release

4-H Engage your Active Alumni Tag alumni from your state asking them to check in and tag their friends: An Indiana alumnus, Jim Davis, created Garfield! Drew Faust, the President of Harvard, is a proud Virginia alumna. Former Vice President Al Gore is a product of Tennessee 4-H! Famous musician Brad Paisley spent his early days in a 4-H club in West Virginia. From hometown heroes to world famous personalities, every state has some notable alumni! Who are yours?!

4-H Post Vintage 4-H Photos Whether they are from 1978 or last summer, there is nothing like photos of fun past 4-H activities to engage your supporters, and we want to see your best!

4-H Rally Your Community on Facebook Post once a week between 1/20/15 – 3/16/15 using the following sample messaging: Remember your days in 4-H? HughesNet and 4-H are calling #4HGROWN alumni to check-in and remember their 4-H roots. States with the most checked in 4-H alumni could win a $10K “Innovation Incubator” Science Sponsorship! Learn More: Already checked in as a #4HGROWN Alumni? Tag your 4-H family and friends to follow suit! You could help your 4-H state win a $10,000 Science Sponsorship! Don’t forgot to share your 4-H photos using #4HGROWN and share you 4-H pride!

4-H Engage Your Supporters on Twitter Post once a week between 1/20/15 – 3/16/15 using the following sample messaging: Remember your proudest moments Get re-connected & show your pride to the 4-H community: #4HGROWNwww.4-h.org/4HGROWN #4HGROWN alumni, show pride in experiences! You could help your state win a $10K #science sponsorship h.org/4HGROWNwww.4- h.org/4HGROWN Remember your #4H days? The #4Hcamp fun? Whether you were in 4-H for 10 years or 1, reconnect with those memories: #4HGROWNwww.4-h.org/4HGROWN

4-H Either include the following in your monthly newsletter or send a unique to your list serve: Subject Line: 4-H GROWN HughesNet is pleased to kick-off the 4-H GROWN alumni campaign – inviting America’s 25 million 4-H alumni to check in as 4-H GROWN and tag their 4-H friends and family. This is great opportunity to reconnect with 4-H and in the process bring more valuable 4-H experiences to youth in your state. The winning state will take home a HughesNet $10,000 STEM sponsorship! Show your support by checking in as an alumni or supporter on 4-H GROWN! Your 4-H Friends & Family

4-H Follow Up Subject Line: Don’t Forget to check in as 4-H GROWN There is still time to check into 4-H GROWN, celebrating your 4-H past and joining HughesNet and 4-H in inspiring the next generation of scientists. Don’t forget to reach out to your check in and reach out to your old camp buddies and favorite club leaders! This is a great way to show your support for 4-H and to help our state win a HughesNet $10,000 STEM sponsorship.

4-H Promote on Your Website Download the banner ad and post it on your homepage between January 20 th and March 16 th

4-H Thank You and Good Luck! Please share your Feedback as you participate in 4-H GROWN: