1. Interest in Connecting with 4-H Q25: For each of the activities below, please indicate how interested you are to connect with 4-H in this way. Engagement Tactics Contributing $1 at the grocery store/other store check-out Visiting a 4-H alumni tent at state or county fair Making a donation to local 4-H Contributing $1 to a national marketing campaign for 4-H Growing a community garden with 4-Hers Attending a fundraiser hosted by a local 4-H club Promoting 4-H with a car magnet or wearing a pin Volunteering in a local 4-H program Adding 4-H to your Facebook or LinkedIn profile Helping with county fair (planning, set up, info booth, breaking down)' Responding to a specific call to action…like childhood obesity or food security Age 18-34 (n=309) Age 35-44 (n=278) Age 45+ (n=423) 74%77%69% 71%76%63% 67%70%55% 65%69%55% 66%70%46% 65%67%50% 58%60%52% 66% 43% 61%67%43% 62% 41% 59%56%42% Blue/red indicate statistical significance among audiences 1

2. Interest in Connecting with 4-H Q25: For each of the activities below, please indicate how interested you are to connect with 4-H in this way. Engagement Tactics Cont. Encouraging your company/organization to sponsor a 4-H club/camp Making a financial gift to a 4-H scholarship for camp or college Attending a 4-H reunion in your state or local community Staffing a 4-H info table on parents night at the local school Helping to recruit new 4-Hers Tapping into the 4-H network for new employees or interns Organizing a 4-H type event at your company Age 18-34 (n=309) Age 35-44 (n=278) Age 45+ (n=423) 58% 34% 56%55%38% 52%50%36% 52%53%29% 53%45%29% 49%44%27% 47%45%20% Blue/red indicate statistical significance among audiences 2

3. 4-H website Email Facebook Mainstream media: newspaper, TV, radio Postal mail Electronic newsletter or magazine Word of mouth In-person events for 4-H Alumni School partners National rally of 4-H Alumni Webinar or virtual events for 4-H Alumni Text message Phone call Twitter Pinterest Corporate partners LinkedIn Effective as a Way to Stay Informed Q30: How effective is each of the following as a way to keep you informed about opportunities with 4-H? Outreach Channels Age 18-34 (n=309) Age 35-44 (n=278) Age 45+ (n=423) 66%72%58% 66%72%58% 70%71%45% 59%61%52% 57%60%53% 56%63%49% 57%55%48% 54%58%43% 44%50%30% 35%39%27% 34%38%28% 44%35%20% 37%32%24% 38%33%22% 38%33%20% 36%34%22% 31%26%15% 3 Blue/red indicate statistical significance among audiences

4. Q28: Below are some reasons that 4-H Alumni have given for being involved as an adult. How convincing is each as a reason for you to get involved with 4-H as an adult? This might be by learning more, volunteering, donating or promoting 4-H to others. Call-to-Action Messages Age 18-34 (n=309) Age 35-44 (n=278) Age 45+ (n=423) 77%86%82% 77%85%76% 77%82%69% 75%81%69% 76%74%64% 72%82%61% 74%75%61% 66%69%54% 65% 49% 53%55%37% Blue/red indicate statistical significance among audiences Reasons to Get Involved (very/somewhat convincing) I still believe in the 4-H values – Head, Heart, Hands + Health – and the pledge seems just as relevant to our lives today Life skills that 4-H kids learn are as diverse as the kids themselves -- from raising animals to photography, rocketry to speaking I support 4-H, because 4-H helps youth develop science & technology skills needed for a strong/competitive economy 4-H programs support healthy living and make a positive impact on important issues, like childhood obesity and food security I remember the sense of accomplishment and belonging I had with 4-H, and I would like something similar as an adult Being involved with 4-H is a fun way that I can give back to the local community 4-H gave me a lot, and I want to make sure kids today have those same opportunities As part of a 4-H Alumni network that is 60 million strong, I can make a positive difference across the country and around the world I want to be part of a movement–the Revolution of Responsibility– that is 4-Hers young and old stepping up to be good citizens Re-connecting with 4-H expands my network of personal and professionals contacts 4