PE - Understand promotional channels used to communicate with targeted audiences. PI - Explain advertising media used in the sport/event industries.

Slides:



Advertisements
Similar presentations
Ad-quipping Your Business Find What’s Right for You Cut Through the Clutter Make Your Message Heard Types of Advertising Media This PPT is directly from.
Advertisements

Marketing 4.02 Part A Understand promotional channels used to communicate with targeted audiences.
6.02 Exemplify Advertising
Chapter 20 Advertising Media. Advertising & Its Purpose Advertising – any paid form of non- personal promotion which uses a set format in order to communicate.
PE - Understand promotional channels used to communicate with targeted audiences. PI - Explain advertising media used in the sport/event industries.
4.04 Understand promotional channels used to communicate with targeted audiences.
4.04 Understand promotional channels used to communicate with targeted audiences.
Section 19.1 Advertising Media
Marketing Co-Op. paid identified sponsor Any paid form of non- personal promotion of ideas, goods, or services by an identified sponsor.
UNIT 6.1 Advertising Media
Advertising Ch. 19 ME. Advertising Media Section 19.1.
5.04 Understand Promotional Channels Used To Communicate With Targeted Audiences.
Think and Answer Now: Would you think twice about buying this product after viewing this advertisement? Read the Main Idea on slide 3 Objective: Advertising.
Chapter 14 Advertising: The Art of Attracting an Audience
Advertising Chapter 19. Ch 19 Sec 1 – Advertising Media The concept and purpose of advertising The different types of advertising media What you’ll learn...
MARKETING. Advertising media are channels of communication Information travels through them to consumer.
4.02: Explain types of Advertising Media
PE - Understand promotional channels used to communicate with targeted audiences. PI - Explain advertising media used in the sport/event industries.
Section 19.1 Advertising Media
Using the Trivia Game Template Copy the PowerPoint presentation to your hard drive.Copy the PowerPoint presentation to your hard drive. Open the file.
3.02 Explain advertising media used in the sport/event industries.
PE - Understand promotional channels used to communicate with targeted audiences. PI - Explain advertising media used in the sport/event industries.
Chapter 14.1 Introduction to Business and Marketing
Section 19.1 Advertising Media
ADVERTISING, SALES PROMOTION, AND PUBLIC RELATIONS C HAPTER.
MARKETING. Assignment: Each group will get a topic and will have to create a poster on researched information Define – in your own words (can use books.
ADVERTISING MEDIA. Learning goals:  Understand the purpose of advertising  Understand how different types of media are used  Understand how media costs.
Chapter 19 advertising Section 19.1 Advertising Media Section 19.2
UNIT F FASHION PROMOTION 6.02 Discuss fashion advertising.
UNIT 6.1 Advertising Media
UNIT F FASHION PROMOTION
Building a Solid Marketing Foundation for Home Care Services Seven Basic Steps to Marketing Success Presented by….
Lesson 6.2 The Promotional Mix─Advertising
Advertising Media Chapter 20 Ms. LeDee. Media  The avenues used to deliver promotional messages.
PE - Understand promotional channels used to communicate with targeted audiences. PI - Explain advertising media used in the sport/event industries.
Advertising. Paid use by an identified sponsor to inform a target market about a product, service, idea, or organization. Goals – Inform – Persuade –
 The average person is exposed to more than 2,000 ads per week ADVERTISING.
PE - Understand promotional channels used to communicate with targeted audiences. PI - Explain advertising media used in the sport/event industries.
Read to Learn Define advertising. List types of media that businesses use to reach potential customers.
Types of Media Media – agencies, means, or instrument used to convey message.
MARKETING. Assignment: Each group will get a topic and will have to create a poster on researched information Define – in your own words (can use books.
Section 19.1 Advertising Media
PE - Understand promotional channels used to communicate with targeted audiences. PI - Explain advertising media used in the sport/event industries.
3.02 Explain advertising media used in the sport/event industries.
SER Marketing Advertising Medias. Objectives Identify the four major advertising medias Explain the benefits and drawbacks of each media Identify.
3.02 Explain advertising media used in the sport/event industries.
Advertising Media Chapter Main Idea  Advertising is an important element of promotion. Businesses use different types of advertising media to promote.
1 Advertising Media. 2 What You'll Learn  The concept and purpose of advertising  Types of advertising media.
4.02A Explain types of advertising media. The channels of communication-information travels through them to consumers Types of advertising media 1. Publications.
PE - Understand promotional channels used to communicate with targeted audiences. PI - Explain advertising media used in the sport/event industries.
Categories of Media (Mediums / Outlets) Media/Mediums are the agencies, means, or instruments used to convey advertising messages to the public. The fourgeneral.
WF SEM I 3.02 Advertising Advertising. Terms Advertising: Any paid, non- personal form of communication by an identified sponsor Advertising: Any paid,
3.02 Advertising: a paid form of communication delivered by a product maker to consumers.
4.02: Explain types of Advertising Media
PI - Explain advertising media used in the sport/event industries.
Explain advertising media used in the sport/event industries
PRICING, PROMOTION, & MARKET PLANNING
Ind. 4.02(A) – Explain the types of advertising media
PI - Explain advertising media used in the sport/event industries.
Section 19.1 Advertising Media
Chapter 14 Advertising: The Art of Attracting an Audience
6.02 Discuss fashion advertising.
What is a promotional channel?
Advertising Marketing Co-Op.
Advertising Media The forms of communication through which advertising reaches its audience Newspapers Relatively inexpensive and timely; short life span.
Section 19.1 Advertising Media
UNIT F FASHION PROMOTION
5.04 Understand Promotional Channels Used To Communicate
Types of Media Aim: What are the different types of media used in advertising ? Do Now: Interpret Don Draper’s quote answering the question, “What is.
Presentation transcript:

PE - Understand promotional channels used to communicate with targeted audiences. PI - Explain advertising media used in the sport/event industries.

 Advertising Media: Channels of communication – information travels through them to consumers.  Types of Advertising Media: Publications Broadcast Media Direct Mail The Web Out of Home Media Other Media

 Publication (Print) Media Includes newspapers and magazine that are printed on a regular basis  Types: Newspapers Magazines Journals

Based on:  How often they are published: daily, weekly  Their size: broadsheet size, tabloid size  What geographic areas they cover: national, locally  Whom they are intended to target:  Wall Street Journal focuses on business

Advantages: Reaches a large audience Low cost, quick, and easy to produce Anyone can place an ad, so it is popular among businesses Variety of advertisement size and pricing Reaches customers daily Target a specific geographic market. Ex: Charlotte Observer and South Charlotte Weekly Limitations: Wasted circulation. Short lifespan. Discarded shortly after reading. Poorer color and print quality

 Consumer Magazines Read for personal enjoyment Target a very specific audience, people who enjoy reading about celebrities, sports, or computer games People, Sports Illustrated  Business Magazines Appeal to individuals in all different industries. Business Week, Fortune

Advantages:  Wider circulation.  Readers tend to keep magazines for a long time.  High quality color and pictures  Target market based on demographics. Ex: Sports Illustrated for Kids  Target market based on interests. (Psychographic) Ex: Golf Digest Disadvantages:  Professional Preparation needed - raising the costs  Lengthy preparation times - information is less timely  Expensive

1. Television Network TV advertising (ABC, CBS, NBC, Fox)  Reaches a very broad audience  Extremely expensive Cable or Satellite  Targets a more specific audience  Less expensive than network TV Local  Relatively inexpensive  Highly specific audience Infomercials: 30-minute commercial (QVC)

 Radio Effective and affordable way to reach your target market Targets a very specific group of consumers

Advantages:  The experience of color, sound and action makes it believable and easy to remember  TV is the most influential, best-selling type of ad media Disadvantages:  Very High Costs  Message has short lifespan  Lengthy productions times

Advantages:  Consumers listen in cars, home and at work  Low costs  Short preparation time  Target specific geographic markets  Target specific demographic markets Ex: Spanish-speaking stations  Target specific psychographic markets Ex: Sports, Country, Top 40 Disadvantages:  Does not provide a visual impact  Message has short lifespan  Commercial Clutter  I-pods, I-pads, E-books, Cell phones... Who is listening to radio?

 Printed mail  Electronic mail Direct Mail: Advertising that is distributed directly to the potential consumer through the mail. Types:

Advantages:  Little wasted circulation  Can be very cost effective  Target market can be segmented in many ways Customer Specific Personally address the customer  Results are easy to measure Disadvantages:  Can be considered “junk mail”  Increasing cost of postage

 Fastest growing media outlet  Can target a very specific audience  Track user response (who is responding to ads)  Builds brand awareness  Extend advertising reach beyond the local market  To advertise online  Create a company website for customers to learn about the business, contact info, locations and place orders

Any type of message that reaches the customer outside of their home. Types:  Poster Panels/Billboards  Spectaculars  Transit posters  Indoor billboards  Human directionals

Advantages:  Repetitive Viewing.  Target specific geographic area.  Exposure 24/7. Disadvantages:  Only a short message. - Due to low exposure time.  Limited segmentation.

 Specialty media remind people about your business  must have business name or logo  Must be useful (pen, baseball cap)  Must be given away  Directory advertising  Informs people about how to contact businesses with a street address or Web address  Movie theater advertising

 Product placement  Manufacturers pay millions for the right to use their brand as movie props  Telemarketing  DVD and CD-ROM advertising  Short Messaging Service (SMS): ads over text messages  Smishing: illegal activity that involves posing as a financial institution or other business and sending fraudulent text messages requesting personal information  Human billboards: ads placed on arms, chests, foreheads, etc. 

 Grocery store carts  tising.htm tising.htm Hot air balloons

ADVANTAGESDISADVANTAGES  Reach target market in a friendly, casual manner  Low cost per contact  Market segmentation use is very good  Customization  Message is ignored  Consumers are not focused on your subject matter  May not be your target market consumers  Lack of good method to measure effectiveness

 Social Media Twitter and Facebook advertising  Advertising on sports uniforms NBA just approved for season  Commercials before YouTube Video

A business wants to create or emphasize positive associations between a specific sport and itself. What type of advertising media should the business consider using? A.Stadium signage C.Contest B.Opt-in D.Newspaper

A business wants to create or emphasize positive associations between a specific sport and itself. What type of advertising media should the business consider using? A.Stadium signage C.Contest B.Opt-in D.Newspaper

_______________ also known as sign twirlers, sign spinners, human arrows, and sign holders, are the ideal way to assure that all national advertising efforts direct the masses to your specific location. a. human billboard b. telemarketing c. product placement d. human directional

_______________ also known as sign twirlers, sign spinners, human arrows, and sign holders, are the ideal way to assure that all national advertising efforts direct the masses to your specific location. a. human billboard b. telemarketing c. product placement d. human directional

 3.02 It’s Your Choice (turn in for a grade)  3.02 Media Match-Up (turn in for a grade)  3.02 Quia review  3.02 quiz