Todd Marks President & CEO Mindgrub Technologies The Micro-Blog: Saying it all in 140 Characters Vince Buscemi VP Operations Mindgrub Technologies

The Micro-Blog: Saying it all in 140 Characters Evolution of Social Media What is Twitter Twitter Applications Twitter Adoption Case Studies Demonstration Out-There Twitter

Evolution of Social Media

Google Trends: Social Media

Definition of Social Media Social Media can take many different forms, including Internet forums, weblogs, social blogs, wikis, podcasts, pictures and video. Technologies include: blogs, picture-sharing, vlogs, wall- postings, , instant messaging, music-sharing, crowdsourcing, and voice over IP, to name a few. 1Internet forumsweblogssocial blogs wikispodcastsblogsvlogs instant messaging crowdsourcingvoice over IP 1

Web 1.0 Roots :: Social Text Chat, Discussion Boards are HOT!

Web 2.0 Progression :: Social Networking Usenet  Wikis  ICQ Friendster  LinkedIn  MySpace  Facebook  Twitter

Evolution of Social Networking Information is Getting easier to send and digest Delivered in small multiple bursts On the move via mobile devices

What is Twitter?

What is Twitter Twitters fundamental question is “what are you doing?” Users have 140 characters to describe “what they are doing” Users can text to and it shows on their “account” Twitter messages are made available via RSS There are several third party applications that can display the RSS and make meaningful relationships between data and users.

Twitter Terminology (top Referencing another user in a post Direct Message (D user): to send a message that only you and the receipiant can see. Hash Tag (#): Referring to a searchable keyword / phrase in a post. v

Twitter Terminology (top 10) tweet(ing): the act of posting to Twitter. retweet: bringing a previous tweet conversation or reference back into the current conversation. tweeter/twitterer: a user of Twitter. twittering: to send a Twitter message. tweeple: Twitter people, Twitter members, Twitter users. v

Twitter Terminology (Continued) tweeps: Twitter people that follow each other from one social media/network to another. tweetup: when twitterers meet in person - a Twitter meet up. twalking: walking while twittering via text. tweetaholic: someone addicted to Twitter, so much so that it may be an actual problem. v

Twitter Shorthand (SMS Shorthand) 2 = to, too, two 4 = for, four abt = about B4 = before b/c = because B4N = bye bye for now BTW = by the way chk = check cld = could da = the deets = details DM = direct message, as in "DM me so I can send you more info" fwd = forward GR8 = great IMHO = in my honest/humble opinion j/k = just kidding

Twitter Shorthand ur = you are w or w/ = with w/e = weekend w00t! = excitement wld = would wtf = what the f*** y/w = you're welcome l8r = later njoy = enjoy ppl = people plz = please RT = retweet ru = are you thx = thanks

Twitter Adoption

Google Trends: Twitter

Celebrity Adoption Brittney Spears Lance Armstrong Oprah Steven Colbert Barak Obama John Cleese Ashton Kutcher Todd Marks Vincent Buscemi v

Celebrity Adoption (Ashton Kutcher) v

Twitter Applications

(AIR) TweetDeck

(iPhone) Tweety ($3) Twitterific (free) v

Case Studies

@cookbook (Recipes) New Eggplant Parmesan: cvr3tom/s+p/3T puree. Slice/oil2eggplant; Dip w egg/crumb&s+p. Broil+c parm. Srv on puree. Chocolate Cupcakes: cream4T buttr/8T sug; +egg. Sift1/8t soda&salt/6T flour/4T cocoa/.25t bkgpdr. Mix all+4T milk; fill6cups. Darjeeling Soup: fry leek&onion/T butter. Simmer15m+2c cauliflr/1tater&celery/4c Darj tea/s+p/bay. Rmv bay; puree+6T milk. Srv w nutmeg&pep. Garlic Chicken: mix 2lb/kg chickn/20whlclvgarlic/t oregano&rosemry/4T vermouth&olvoil&celery&wine/chop lemon/s+p. Cvr uncvr9m+. v

@600Block (Restaurant Specials) v Miss Shirleys' downtown location now serving weekend brunch 8am to 4pm w/ outdoor seating. Gotta be a shorter wait than Blue Moon, right? Amish 4/24. No cover before 9:30. $2.50 drinks when you mention my name. I scream, you scream, we all scream for...FREE CONE DAY at Ben & Jerry's. Today 12pm to 8pm. Regi's, Duclaws, Tapas Teatro, Alexander's Tavern, Green Turtle, Todd Conner's, Bonaparte, Nanami, Kali's Mezze #outdoorseating Is it 5 yet? Little Havana, Ra Sushi, Wharf Rat, Mama's, Woody's, Shuckers, Ale Marys, Wine Market, Joe^2...others??? #outdoorseating v

@tgob (2 Guys On Beer) v Episode Wells Banana Bread Beer, Innis and Gunn Original Oak Aged Scottish Beer - The Innis and Gunn was aaawesome! 120 minute IPA. Wow. That's something just stumbled across it! $11 a bottle in Philly - totally worth it. MGD for the Phillies home opener. Don't judge us. Sam Adams Boston Lager while watching the Villanova / UNC game. Sometimes you just gotta get back to basics.

Baltimore Crime Beat v v

Demonstration

In the middle pres on the micro-blogging & #nab09

Far-out Twitter

Thought Tweeting

Tweeting Plants v

The Micro-Blog: Saying it all in 140 Characters Evolution of Social Media What is Twitter Twitter Applications Twitter Adoption Case Studies Demonstration Out-There Twitter

Todd Marks President & CEO Mindgrub Technologies Vince Buscemi VP Operations Mindgrub Technologies Questions? (