Spongecell ADS 1 Presentation By: Vikram Bhaskaran Daniel Feiner Andres M. Morón Shyra Smart Robert Tolson Building Display Ads that Drive Real World Traffic San Francisco 5 Lucerne St. #1 San Francisco, CA Phone: Fax: New York City 384 5th Ave 8th Floor New York, NY Phone: Fax:

Spongecell ADS 2 We turn ads like these…………

Spongecell ADS 3 Into Interactive Ads like these

Spongecell ADS 4 Interactive Media Features Social NetworksCarousel FeatureMedia Facebook, MySpace and TwitterScroll through products or eventsVideo and Audio Calendars and RemindersMap IntegrationSubscriptions and Custom Actions Outlook, Google, iCal and YahooLocate and receive directions to a store, restaurant or event Invite Friends, Coupons and any other button of choice

Spongecell ADS 5 Competitive Advantages Non-Obtrusive –Our ads provide interactivity without the need to expand Lightweight –Publisher friendly and run anywhere that standard flash can run Quick Turnaround –Require as little as hours to build once assets have been received Cost Effective –Spongecell Interactive Ads are more cost effective than Rich Media Optimization –Site level reporting allows us to shift impressions anytime in order to maximize ad effectiveness Reporting –Reporting is interactive, web-based, and can be easily shared and exported to Excel

Spongecell ADS 6 Share on Facebook What is it? This feature allows brands to spread offers virally through social media avenues such as facebook and twitter by allowing consumers to post deals to their news feeds How does it work? The consumer hovers over the Spongecell button The Spongecell screen loads and the consumer clicks to post on facebook Once the consumer accepts sharing the deal, it is posted on his profile and his friends’ news feeds

Spongecell ADS 7 Fan on Facebook What is it? This feature allows brands to spread offers virally through social media avenues such as facebook and twitter by allowing consumers become fans and post deals to their feeds How does it work? The consumer hovers over the Spongecell button The Spongecell screen loads and the consumer clicks to become a fan on facebook Once the consumer becomes a fan, they have access to and receive updates from the banana nut fan page

Spongecell ADS 8 Tweet This! What is it? Consumers can use this feature to post live tweets to their twitter feed from the advertising banner. Brands enjoy word of mouth viral marketing. How does it work? The consumer hovers over the Spongecell button The Spongecell screen loads and the consumer clicks on tweet this A pre-populated tweet is placed into the consumer’s twitter feed

Spongecell ADS 9 Our dynamic platform also allows you to pull information in from external data sources resulting in functionality such as: Interactive Games, Quizzes, RSS Feeds, Twitter Feeds, Facebook Feeds & Dynamic weather feeds External Data Solutions The consumer hovers over the Spongecell button The Advertiser’s live tweets load within the banner Example: View My Tweets

Spongecell ADS 10 Advertisers Clients and Partners

Spongecell ADS 11 Agencies Ad Networks/Publishers Clients and Partners HORIZON INTERACTIVE MEDIA JUNCTION

Spongecell ADS 12 Case Study: Nestle Wonka Flight Period : –December 30,31 Campaign Objective : –Create Viral and Social Media awareness around the launch of a facebook based sweepstakes Campaign Strategy : –Use a Spongecell enhanced creative in order to allow consumers to Become fans of WONKA Nation Enter the free candy for a year sweepstakes Production –Received 24 hour notice before campaign flight, within that timeframe Spongecell was able to: Secure the media leveraging existing partnerships Build the ads and traffic them within a 5 hour timeframe Set up both Spongecell and DART reporting Ensure full delivery across the new years holiday on a 2 day flight Impressions : –Invoiced 31 MM impressions –Delivered 34 MM impressions Campaign Results : –eCTR:.046% –Screens Viewed Rate:.71% –Screens Completed Rate: 1.64% –Increase of facebook fans from 250K to 450K across the 2 day flight

Spongecell ADS 13 Case Study: Long John Silver’s Background: –The client was new to online advertising and was very concerned about maintaining their brand equity Campaign Goals: –LJS wanted to build consumer awareness of two new products through product sampling across three geographic regions Strategy: –To enhanced the existing creative with Spongcell Interactive buttons in order to boost consumer engagement –Spongecell enabled consumers to: Locate a nearby restaurant Download a coupon for the new menu items: a free taco or lemonade –High profile ad placements on prominent national websites via geo-targeting and key ad placements on targeted media in local markets Results –More than 35 percent of consumers who expressed interest in the Long John Silver’s offer also opted to receive additional communication. –Produced a completion rate of 2.27 percent, nearly 2.5 times higher than the industry average. –Consumers not only engaged with the ad, but also took action by requesting the coupon or locating a restaurant. –Captured valuable consumer engagement information.