Store Layout and Design Nate Ramirez Sarah Wiegand
Jordan’s Furniture Located in the Boston Area Casual and formal furniture Mattresses, home décor, and lighting Family business that was taken over by brothers Barry and Eliot Tatelman Marketing strategies have stayed the same but store design has changed dramatically Target customer is middle to upper-middle income
Reading Store Store has been laid out in zones making the shopping experience easier for the consumer Access to all furniture zones first requires passage through the “indoor entertainment zone”
Family Entertainment New store designs have emphasized “making furniture shopping a form of family entertainment” IMAX Theater Trapeze School Indoor fireworks Colorful water and light display set in synch with music Jordans Furniture
Beantown “Beantown” is Boston’s nickname 16,000 sq. ft. 280,000 pounds of Jelly Belly’s 25 million jelly beans shaped into architecturally significant monuments
Ambiance “If the theater and Beantown are designed as sensory overload, the furniture selling floors are a restful oasis by comparison. Well lit and open, the two-story encourage a relaxing shopping environment. Stretches of fabric help soften and define the store's open ceiling on the second floor while awnings and a lowered acoustical ceiling help distinguish Main Street's avenue of shops.” Jordan’s creates not only a relaxed shopping environment but also a high energy entertainment experience
Store Image – overall perception the customer has of the stores environment Jordan’s has successfully combined two drastically different environments into one image. Have done so in such a way as to preserve a sophisticated shopping experience
Space Productivity – How effectively the retailer uses its space Although not in a traditional manner, Jordan’s has allocated floor space successfully Carnival yields revenue Carnival attracts families and a diverse contingent of consumers
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