2. By Megan Hultz & Jade Reisland

3. Shopping Centers Group of retail and other commercial establishments that are planned, developed, owned, and managed as a single property

4. Advantages of Shopping Malls Many types of stores within one location Merchandise assortments available within those stores Opportunity to combine shopping with entertainment Attract many shoppers Large trade area Generate significant pedestrian traffic Inexpensive form of entertainment Customers don’t have to worry about weather

5. Disadvantages of Shopping Malls Occupancy cost are higher than those of strip centers, freestanding sites, most central business districts Retailers may not like mall managements control of their operations Strict rules governing store displays and signage Competition within shopping centers can be intense Similar merchandise sold in a close proximity

6. Rushmore Mall Shopping malls are classified as either regional malls or super regional malls. Our mall is classified as a regional mall because its less then 1 million square feet

7. Rushmore Crossing Power Center Consist primarily of collections of big box retail stores, such as discount stores like Target, warehouse clubs, and category specialist Few small specialty tenants Many power centers are located near an enclosed shopping mall

8. Specialty Shopping Having a convenient location is not important for specialty shopping Customers are willing to travel and pay more for specialty products

9. Convenience Shopping Dons Valley Market Express Is convenient because they off one stop shopping You can buy milk, meats, vegitables, canned food, fruit and still have the convenience of a gas station

10. Store within a Store Wal-mart Within Wal-Mart you can also eat at McDonalds, get your nails done, a hair cut and get your picture taken Great Western Bank is also in Wal-Mart

11. Main Street Shopping Centers Traditional shopping area in smaller towns, or secondary business district in a suburb or within a larger city. Occupancy cost are generally lower because they do not draw as many people as the primary CBD Fewer people work in the area