Innovate or Perish, that is the Question! Insight from Case Studies

AGENDA Objective: to scare and excite Lessons from Info-Industry’s Recent Past –Charlie Terry, Principal of CWT Group Innovation for the Customers’ Sake –Greg Merkle, VP Creative Director, Dow Jones Enterprise Media Innovation to Drive Innovation –Steve Leicht, EVP-COO Collexis Q & A

1 st The Scary Part

Lessons from Our Past R.I.P. CompuServe Digital Equip Polaroid Geocities Rocky Mountain News Readers Digest Worldbook

Lessons from Our Past – What will happen next? Craig’s list wiped out multi-billion $ biz (10 billion page views/month) Skype is the largest international phone company (33 billion minutes) Google: search, apps, maps, cloud… In 2000, MIT Press put all books on Web in PDF…hardcopy sales went up 3x What will our customers’ demand next?

Cushing Academy Dismantles their Library Headmaster Jim Tracy: “ When I look at books, I see an outdated technology, like scrolls before books’’ Boston Globe, 9/4/2009

Training Information Consumers of the Future “Instead of a traditional library with 20,000 books, we’re building a virtual library where students will have access to millions of books’’ How are you preparing to serve this new generation of information consumers?

The Great Wayne Gretzky: “Great hockey players skate to where the puck IS GOING TO BE” What’s “GOING TO BE” in the future for us? Page-turning will be dead Infinite bandwidth & CPU Infinite # authors Zero cost of delivery and no paper to recycle Worldwide WiFi ??

Innovate…or Perish Challenges and Opportunities Abound: Content creation Technology Distribution / Business models

Next Up – Today’s Case Studies Innovation for the Customers’ Sake –Greg Merkle, VP Creative Director, Dow Jones Enter. Media Innovation to Drive Innovation –Steve Leicht, EVP-COO, Collexis Q & A