1. Copyright 2.0: How Social Media is Changing the Way We Manage Rights O’Reilly Tools of Change Conference February 12, 2008

2. Copyright 2.0: How Social Media is Changing the Way We Manage Rights Moderator: Ed Colleran, Senior Director, Righsholder Relations Copyright Clearance Center Panelists Dan Gisolfi, IT Software Architect, Emerging Internet Technologies IBM Software Group Greg Merkle, Vice President, Creative Director, Dow Jones Enterprise Media Group Roberta Cairney Roberta Cairney Law Offices

3. Copyright 2.0: How Social Media is Changing the Way We Manage Rights Issues to be explored ►What’s new in social media? ►Who owns the content and what rights need to be considered ►International implications ►What impact is social media having on intellectual property ►Users freedom to create new content vs. the rights of the original content owner ►Revenue opportunities

4. A True Paradigm Change ►Explosion of Internet use and content creation  1 billion Internet users worldwide (up from 48 million in 1996)  161 exabytes (billion gigabytes) of digital content created and copied in 2006 Equal to 3 million times all the books ever written  Every minute, scientific knowledge increases by 2,000 pages  It takes 5 years to read the new scientific material produced every 24 hours ►Increasing pace of technological and business innovation  Easy-to-use software tools for creation and participation  Increasing bandwidth  Ad-supported business models ►Content and software are inextricably linked into tools of knowledge discovery

5. Copyright 2.0: How Social Media is Changing the Way We Manage Rights Contact Information Ed Colleran ecolleran@copyright.com Dan Gisolfi gisolfi@us.ibm.com Greg Merkle greg.merkle@dowjones.com Roberta Cairney roberta.cairney@cairneylawoffices.com