1. Innovation in Canada What it means for the Digital Media Community April 2012 Tom Jenkins Executive Chairman & CSO

2. Innovation in Canada  Macro Motivation Reports on this topic Major insights of these Reports Action Plan  Micro Collaborating Together Global Opportunity Generating Wealth 2

3. Innovation in Canada  Macro Motivation Reports on this topic Major insights of these Reports Action Plan  Micro Collaborating Together Global Opportunity Generating Wealth 3

4. Management Lesson A crow was sitting on a tree, doing nothing all day. A small rabbit saw the crow, and asked him, "Can I also sit like you and do nothing all day long? The crow answered: "Sure, why not. So, the rabbit sat on the ground below the crow, and rested. All of a sudden, a fox appeared, jumped on the rabbit and ate it. Management Lesson: To be sitting and doing nothing, you must be sitting very, very high up. 4 4

5. Poor Relative Productivity Performance 5

6. Innovation Related Reports 6

7. Foundation Principle Competition Innovation Productivity 7

8. Canadian Business Expenditure on Research and Development (BERD), 1985-2010 (billions of 2000 constant dollars) source: Innovation in Canada Report, October 2011 Canadian Business R&D expenditures are stalled

9. Too Much Dependence on SR&ED SRED

10. “Gaps” in Angel and Late-Stage Capital

11. A Balanced Model for Innovation 11

12. Competition Report: Review Sectoral Regimes Transport Uranium Telecom Broadcast Financial Services Culture 12

13. R&D Report: Six Recommendations 13

14. Innovation in Canada  Macro Motivation Reports on this topic Major insights of these Reports Action Plan  Micro Collaborating Together Global Opportunity Generating Wealth 14

15. The Role of Centres of Excellence 15

16. CDMN – National Participation

17. Canada 3.0 - 6,000 Participants

18. 18 Global Opportunities

19. The 55 th version of angry birds will not make $$$$.....instead, the 3 rd version of “loading dock app” will have a good chance, let’s reconsider the App Opportunity…. 19 Apps Represent a new Opportunity, But….

20. Enterprise Apps = Coding + Insight  Great Code comes from knowledge of mobile platform  Great Insight comes from subject matter expertise  Building the 55 th version of a commonly understood Consumer App will not lead to value creation  Building the 3 rd version of an Enterprise App which addresses a specific problem will create value  An Enterprise App takes more work to identify  An Enterprise App takes longer to pay off  Focus Matters 20

21. How Enterprises Work  They runs on processes that create value  These are called Value Chains (eg. Order to Cash)  They are at the core of the ERP industry which created $$Billions of dollars  It is the bedrock of the enterprise computing industry  Oracle, SAP, IBM, MSFT, HP are all foundation vendors  Big Data and Web OS are creating a transformation 21

22. Creating Value in an Organization Corporate

23. Subject Matter Expertise: By Sector Slide 23

24. Copyright © Open Text Corporation. All rights reserved. 24 A guide book on building Enterprise Applications inside the firewall

25. Web 4.0 Web OS

26. Less than 2% of what’s online is available in publicly accessible web pages 65 Billion PagesPublic Cloud 18 Trillion Pages The Deep Cloud Large data repositories which require their own internal searches 9 Trillion Pages The Private Cloud Corporate intranets, private networks, subscription services Source: Pull, The Power of the Semantic Web to Transform Your Business, Siegel, 2009 3 Content: The Big Picture

27. Managing Enterprise Content Growth

28. Book on Managing Content in the Cloud

29. The Consumerisation of I.T.

30. The Enterprise App Store Safe, secure, simple The Power to Create The Freedom to Choose

31. Business Data Business Apps Cloud Apps Online Data Enterprise App Store Virtual private cloud Corporate Branded store. Enterprise App Store Virtual private cloud Corporate Branded store. Industry Solutions Go-to-market focus on key industries. Integration Security & Governance Enterprise App Store: Certify & Administer User Experience

32. Appstore ADMINISTRATION

33. 9 am: Work 11 am: Work 2 pm: Lunch 6 pm: Home Example of an App: iCloud for Business

34. Business Value = Order to Cash Process Corporate

35. Enterprise Business Applications SUPPORT ACTIVITIES Enterprise Applications Today Address Pain Points and Drive Value across the Value Chain Enterprise Applications Today Address Pain Points and Drive Value across the Value Chain INBOUND LOGISTICS OPERATIO NS OUTBOUND LOGISTICS SALES & MARKETING SERVICE PROCUREMENT TECHNOLOGY DEVELOPMENT HUMAN RESOURCES MANAGEMENT FIRM INFRASTRUCTURE PRIMARY ACTIVITIES MARGIN Enterprise Install: Complex Lengthy Higher IT costs

36. Apps SUPPORT ACTIVITIES Apps Are Focused on Departmental and Persona Based Needs; Provide the Stickiness Factor, Delight End Users and Drive Technology Adoption INBOUND LOGISTICS OPERATIO NS OUTBOUND LOGISTICS SALES & MARKETING SERVICE PROCUREMENT TECHNOLOGY DEVELOPMENT HUMAN RESOURCES MANAGEMENT FIRM INFRASTRUCTURE PRIMARY ACTIVITIES MARGIN AppStore Download Simple, one-click Easy delivery to user Low costs to IT

37. Application Functional Breakdown “Atomization” 37  Apps need to focus on a single activity - Micro-segmentation is key!!  For each chosen vertical determine the top business apps (based on presence) and break them down by functions (tasks)  For each function identify the departments and personas affected  For each application we get the following scenario: n Apps Enterprise Business Application

38. Get Involved In Digital Media Innovation 38

39. From Seed to Series A: Hyperdrive 39

40. G20 Research Demonstration Project

41. Commonwealth 41

42. International = Brazil – Canada 3.0

43. Innovation in Canada  Macro Motivation Reports on this topic Major insights of these Reports Action Plan  Micro Collaborating Together Global Opportunity Generating Wealth  Conclusion 43

44. Innovation in Canada 44

45. Copyright © Open Text Corporation. All rights reserved. 45