1. Reykjavik – Iceland - March 23 rd 2010 Changing Dynamics In a Digitally Connected World Reykjavik – Iceland - March 23 rd 2010 In Conjunction with SAF - 2010

2. Reykjavik – Iceland - March 23 rd 2010 Changing Dynamics In a Digitally Connected World Reykjavik – Iceland - March 23 rd 2010 Peter Dennis President Time Communications Group

3. Reykjavik – Iceland - March 23 rd 2010 Agenda The Social Media Revolution On-line reputation, virtual presence and digital identity today are crucial points in the business world Communication 3.0 The ability to think differently, monitor and keep in touch The Culture of APP Use theirs to build yours Adding Value Winter tourism opportunities in Iceland Conclusions and Next Steps

4. Reykjavik – Iceland - March 23 rd 2010  Established in April 1997  Electronic Marketing, Distribution & Yield consultants to the travel industry  Providing:  Creativity – innovative & targeted  Capability - technical know-how, evaluation & technology watch  Service - convenience, empathy & commitment  Consistency - objectives, values & vision  Discipline - scheduling, cost control & management training Time Communications Group

5. Reykjavik – Iceland - March 23 rd 2010 Our Creative & Multimedia Partners www.fresh01.com www.imaginecommunication.eu Time Communications Group

6. Reykjavik – Iceland - March 23 rd 2010 Time Communications Group

7. Reykjavik – Iceland - March 23 rd 2010

8. Reykjavik – Iceland - March 23 rd 2010 A Saga of Our Times... 2009 Was the worst year of economic stability world-wide for 50+ years.... Who is to blame? And who are the real winners? Are we really out of the woods?

9. Reykjavik – Iceland - March 23 rd 2010 A Saga of Our Times... We are also losing faith in those that are supposed to Govern us.... i.e. UK Government ministers expenses scandal.. The Iceland riots January 21 st 2009..

10. Reykjavik – Iceland - March 23 rd 2010 However...

11. Reykjavik – Iceland - March 23 rd 2010 Something Interesting is also Happening...

12. Reykjavik – Iceland - March 23 rd 2010 By the end of 2009:  1 Trillion unique URL’s in Google’s index  2 Billion Google searches per day  30 Million Tweets per day  63% of Twitters are Male  200,000,000 active users of Facebook  250 billion Facebook pages viewed per month  1.8 Billion Internet users worldwide  250 Billion e-Mail’s per day  1 Billion YouTube videos watched per day

13. Reykjavik – Iceland - March 23 rd 2010 A Glimpse into The Future NOW...  The “Cloud” is coming  Good-Bye traditional networking  1,111,991,000 Tweets so far on Twitter  200,000,000 log-in to Facebook every day  Generation “Z” – Peer Group is king  In 1995 -1.3 Billion RFID Tags in circulation  By 2010 (THAT’S NOW) 33 Billion RFID Tags  3.3 Billion mobile subscriptions  For most of the young their 1 st Internet experience................will be via a mobile device!

14. Reykjavik – Iceland - March 23 rd 2010 The Social Media Revolution

15. Reykjavik – Iceland - March 23 rd 2010 The Social Media Revolution

16. Reykjavik – Iceland - March 23 rd 2010

17. Reykjavik – Iceland - March 23 rd 2010 The Social Media Revolution Clay Shirky at the 2006 O'Reilly Emerging Technology Conference. *Credit: James Duncan Davidson/O'Reilly Media, Inc Clay Shirky Author, Consultant, Professor at NYU “Us Now” Film “A revolution doesn’t happen when society adopts new tools. It happens when society adopts new behaviours...” “A revolution doesn’t happen when society adopts new tools. It happens when society adopts new behaviours...”

18. Reykjavik – Iceland - March 23 rd 2010 The Social Media Revolution

19. Reykjavik – Iceland - March 23 rd 2010 Communication 3.0 Unprecedented Change in... Communication, Commerce and Entertainment

20. Reykjavik – Iceland - March 23 rd 2010  On-Line Reputation  Virtual Presence  Digital Identity Communication 3.0 Ability to Think Differently – Monitor and Keep in Touch... Source: Gerd Leonhard – Media Futurist “In the past you were what you owned. Now you are what you share...” Charles Leadbeater – We Think “In the past you were what you owned. Now you are what you share...” Charles Leadbeater – We Think

21. Reykjavik – Iceland - March 23 rd 2010 Biometric technologies are starting to provide automated authentication of people through the measurement of physical characteristics unique to each individual Biometrics...

22. Reykjavik – Iceland - March 23 rd 2010 The Culture of APP Use Theirs to Build Yours...

23. Reykjavik – Iceland - March 23 rd 2010 The Culture of APP Use Theirs to Build Yours...

24. Reykjavik – Iceland - March 23 rd 2010 The Culture of APP Use Theirs to Build Yours

25. Reykjavik – Iceland - March 23 rd 2010 Adding Value...

26. Reykjavik – Iceland - March 23 rd 2010 Winter Tourism Opportunities in Iceland... Adding Value...  Ice Hotel?

27. Reykjavik – Iceland - March 23 rd 2010  Unique sports – Extreme sports festival  Gastronomy – Seafood festival  Incentives – dog sleds, igloo’s, Ice race  Arts & Music festivals  Culture – Clothing, Jewellery, Pottery etc Winter Tourism Opportunities in Iceland... Adding Value...  Ice Hotel?

28. Reykjavik – Iceland - March 23 rd 2010 Its all About Perception...  Brand  Quality  Timeliness  Trust  Delivery  Taking the pain away

29. Reykjavik – Iceland - March 23 rd 2010 The Real Killer “App” is to Make it as Easy as Possible for People to do Business With You Across all Channels !! Across all Channels !! Conclusions and Next Steps...

30. Reykjavik – Iceland - March 23 rd 2010  Have clearly identified “drivers” and know where your demand is coming from  Have a proper structured: Selling, Yield, Distribution and Communications strategy  Understand how channel providers determine their value  Keep abreast of your competitor activity & know their drivers and equally where their demand is coming from  Keep-on searching for opportunities to add unique value  keep on top of your Electronic Distribution and Communications strategy…. Today it’s your front door! Strategy for Growth...

31. Reykjavik – Iceland - March 23 rd 2010 Take Home...  Don’t shoot / fire the young who break the rules…  Learn from them  Exploit their knowledge and experience  Embrace the change they bring

32. Reykjavik – Iceland - March 23 rd 2010 Changing Dynamics In a Digitally Connected World Reykjavik – Iceland - March 23 rd 2010 Peter.dennis@timecg.com