Making Data More Engaging Using Infographics Rebecca Willmer, Children’s Safety Network.

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Presentation transcript:

Making Data More Engaging Using Infographics Rebecca Willmer, Children’s Safety Network

edc.org What is an Infographic? Infographic by Hot Butter Studio Infographic = information graphic Complex data in an easy-to-read, visual package Snippet from “What is an Infographic?” by Consumer Magnetism

edc.org Project Goals Increase engagement of stakeholder community by… Creating sharable content that public health professionals can use in their own work Highlighting injury prevention research in an innovative way ENGAGEMENT

edc.org Reaching our Audience

edc.org Research Visual images get more shares on social media

edc.org Pinterest

edc.org Process for Developing Infographics Choose Topic Research Select Data Draft in Piktochart Review Internally and Revise Send to Funder and Revise Share/ Promote Share/ Promote Collect Data on Impact

edc.org Piktochart Benefits: Low cost, themes, pre-made graphics, customer support

edc.org All-Terrain Vehicle Safety Lack of material addressing this issue Key injury topic for many states we work with Launched in September during ATV season New data released First Infographic

edc.org First draft Revisions

edc.org Somewhere in the middle First draft Revisions

edc.org Revisions Final draft Somewhere in the middle First draft

edc.org Spotlight: Heatstroke Infographic Promotion Released two weeks before National Heatstroke Prevention Day (July 2013) Reposted to social media on National Heatstroke Prevention Day during all-day #heatstroke chat Promoted in webinar Views One of our most popular posts on Facebook or Twitter Most viewed publication on our website with over 3,000 pageviews Positive Feedback Funder approval Requests from state for print version Replies on Twitter, RT from organizations with many followers

edc.org Infographics Blog Post Fact Sheets Flyer Resource Guide Interactive Map Impact

edc.org Lessons Learned Cut down amount of text by focusing on data that can be visually represented Add printable PDF version to our website Include sources as links on website For fast impact/shorter review process, make mini- infographics Include logo and web address at the bottom

edc.org Other CSN Infographics

edc.org Mini Infographics

edc.org Resources CSN Infographics Page: CSN Pinterest: CSN Facebook: Piktochart: Hubspot: Photos on Facebook Generate 53% More Likes Than Average PostPhotos on Facebook Generate 53% More Likes Than Average Post Pew Internet and American Life Project: The State of Social Media UsersThe State of Social Media Users

edc.org Contact Rebecca Willmer Project Coordinator Education Development Center