Sales Guide DGS-1500 Series - SmartPro L2+ Switch D-Link HQ, May 2011

Content Product Overview Product Briefing Advanced Hardware Design Technology Briefing Friendly User Interface D-Link Gigabit Smart Switch Portfolio SmartPro v.s Smart III Target Market Product Application Guide Competitive Comparison & Analysis Competitor Analysis Key Comparison Art of War

Gigabit Ethernet SmartPro Switches Model DGS DGS DGS PDGS Product Image H/W Configuration 16 10/100/ 1000BASE-T + 4 SFP(1000SX/LX) 20 10/100/ 1000BASE-T + 4 SFP(1000SX/LX) 24 10/100/ 1000BASE-T PoE + 4 SFP(1000SX/LX) 48 10/100/ 1000BASE-T + 4 SFP(100FX, 1000SX/LX) Designed for SMB who needs functions of L3 Static Route and Single IP Management without upgrading to Managed switch. New generation of D-Link Gigabit SmartPro Switch, which incorporates D-Link Green TM 3.0 technology for more power savings. Providing a painless transition from IPv4 to IPv6 services and helping customers to protect the investments.* Management and security features are similar to managed switch but with less complexity. * Support in Q1/2012 Product Overview - Product Briefing

ManagementSecurity QoS and Voice / Data Integration Advanced Features Intuitive Web-based GUI Up to 10 Web GUI languages Single IP Management Compact CLI Integration with D-View 6.0 SmartConsole Utility SNMP v3 Cable Diagnostics D-Link Safeguard Engine Access Control List based on MAC and IP address ARP Spoofing Prevention DHCP Server Screening Loopback Detection Differentiated Service Code Point (DSCP)/802.1p QoS Auto Voice VLAN Auto Surveillance VLAN Asymmetric VLAN IPv6 Management* IPv4/v6 dual stack* IPv6 ready logo phase II* D-Link Green 3.0 IEEE 802.3az EEE IGMP Snooping optimizes multicast traffic Delivering efficient, secure and scalable network without complexity Product Overview - Product Briefing * Support in Q1/2012

More Ports: SmartPro Switches provides 4 more ports than traditional smart switches. –20/28/52 Gigabit ports versus traditional 16/24/48 Gigabit ports. Excellent RPS Design: When working with the new RPS(DPS-700), DGS P supports expansion mode. –Expansion Mode: RPS acts as a load sharing power; PoE power budget expands to 740W. IEEE 802.3at PoE+: DGS P: All copper ports support PoE+ and supply up to 30W per port. Product Overview - Advanced Hardware Design

Silence and High Reliability: Fan-less Technology: –DGS /28 emits less heat and noise than the standard switch, making it suitable for environments like office or other place requiring low acoustics. Smart Fan: –DGS P/52 come with a thermal sensor that can detect the change of environmental temperature. Hence, the fans can react accordingly with different fan speeds and acoustics can be minimized. Product Overview - Advanced Hardware Design

D-Link Green 3.0: D-Link provides more Green technology to save your money. –Power saving by Time-based PoE: PoE ports can be turned on/off by port or system through schedule –Power saving by LED Shut-Off: Powered LEDs can be turned on/off by port or system through schedule –Power saving by Port Shut-Off: Each port on the system can be turned on/off by schedule. –Power saving by Port Standby: Each port on the system enters sleep state by schedule. –Power saving by System Hibernation: System enters hibernation by schedule. In this mode, switches get most power-saving figures since main chipsets (both MAC and PHY) are disabled for all ports, and energy required to power the CPU is minimal. –IEEE 802.3az EEE –Power saving by Link Status. –Power saving by Cable Length. Product Overview - Technology Briefing

08:00 20:00 07:59 Time SmartPro DGS-1500 SmartPro DGS-1500 PC IP Phone PC Time Profile Non-Working Hours 20:01 ~ 07:59 D-Link Green 3.0: Power saving by LED Shut-Off Power saving by Port Shut-Off Power saving by System Hibernation Power saving by Port Standby ● ● ● ● ● ● LED shut-off when MIS staff is off PC Ports enter sleep state when no traffic in 10 minutes, and wake up by any packet Time Profile Working Hours 08:00 ~ 20:00 ZZZZZZ Each port can be turned off Switch enters hibernation state after working hours for max. power saving By enabling D-Link Port Standby Mode, power can be saved even connecting to non-EEE devices.

D-Link Green 3.0 Users can finish all power saving configurations in one page. Product Overview - Technology Briefing

D-Link Confidential Power Saving Standard: IEEE 802.3az EEE - Reduce power consumption during idle 1 periods. EEE is active at below modes: 100Base-TX (Full Duplex) 1000Base-T 10GBase-T Note: EEE is Not active on fiber ports. EEE Low Power State Active Idle Active Max. Power 1 Idle: No data traffic over the Ethernet link 2 40%: power saving % on DGS Estimated ~40% 2 power saving with EEE-capable SwitchPro Switch. Product Overview - Technology Briefing

IPv6 Technology: Supporting the latest IPv6 technology, the switches need not be replaced when upgrading to the latest Internet Protocol standard. IPv6 Ready Core logo phase II certification* 1 : DGS-1500 series will be the first D-Link Smart switch to get this certification. IPv6 Management* 2 : Support web, SNMP, telnet, SSL, SNTP, Syslog, TFTPv6 client CoS based on IPv6 address, traffic class and flow label Supports IPv4/v6 dual stack, static route, DHCPv6 client, ICMPv6 and IPv6 Neighbor Discovery. *1 Support in Q1/2012 *2 Support in Q3/2012

Security: Access Control List (ACL) deployed at the edge switch: Restricts certain users within designated areas of the network and mitigate malicious traffic in the network DHCP Server Screening: Allows only legitimate DHCP server IP on specific ports Avoid the mess caused by rogue DHCP server problems ARP Spoofing Prevention: Prevent the network from being cut off or eavesdropped by hackers using faked ARP. Loopback Detection: Enable the shutdown of loop ports to prevent packet storm from overwhelming the whole network. Product Overview - Technology Briefing

ACL & DHCP Server Screening: ACL to permit or deny traffic based on MAC and/or IP addresses. DHCP Server Screening to screen rogue DHCP server packets from user ports to prevent unauthorized IP assignment. Trusted DHCP Server Rogue DHCP Server PC1 PC2 I’m DHCP Server Sorry, you’re illegal DHCP Server Packet Trusted DHCP assignment Packet DHCP Server Screening Product Overview - Technology Briefing

ARP Spoofing Prevention: ARP Spoofing Prevention to prevent the network from being cut off or eavesdropped by hackers using faked ARP that pretend to be PCs, Servers and gateways. IP MAC Port R r26 A a 2 B b12 C c16 … Router IP: R MAC: r PC-A IP: A MAC: a PC-B IP: B MAC: b PC-C IP: C MAC: c I’m PC-A Faked ARP - IP: A - MAC: c I’m Router You’re not PC-A You’re not Router ARP Snooping Prevention Product Overview - Technology Briefing Faked ARP - IP: R - MAC: c

Loopback Detection: LBD is used for detecting loops at a network port and automatically shut down and recover that port without people intervention 1. Port-based LBD – Port shut down, no traffic is allowed 2. VLAN-based LBD – Block the traffic from the loop happening VLAN without shutting down the trunking port V1 PC1 PC2 V2 Legacy Switch SmartPro Loop Product Overview - Technology Briefing

Finance department (VLAN 1) NAS (VLAN 3) R&D department (VLAN 2) Mail/Portal/FTP Server (VLAN3) VLAN 1 VLAN 2 VLAN 3 (Shared VLAN) Asymmetric VLAN: Enable Asymmetric VLAN function to isolate each VLANs (1&2) to reduce the mutual impact and meanwhile still can access shared resources ( VLAN3) in intranet. Product Overview - Technology Briefing

Seamless Voice/Data Integration: Auto Voice VLAN: Eliminates the need to configure VoIP devices and ensures the highest priority of VoIP traffic automatically. Auto Voice VLAN PC1 Brand Predefined OUI Cisco B 3Com 00-E0-BB Avaya … PC2 Router Automatically detects VoIP devices by predefined or user defined MAC OUI Brand User Defined OUI D-Link A-C0-34-8B VoIP traffic from these devices will be in Voice VLAN automatically and given highest priority. Product Overview - Technology Briefing D-Link

Auto Surveillance VLAN: All network cameras are recognized and put in the Auto Surveillance VLAN automatically after the ASV feature is enabled. They capture video streams that are set to high priority when recording to the NVR or the VMS server. You will get smooth video stream when performing local live view and playback on the NVR or the VMS server. SmartPro Switch Product Overview - Technology Briefing

Auto Surveillance VLAN Video on YouTube: Introducing D-Link Auto Surveillance VLAN Demo Video - D-Link Auto Surveillance VLAN D-Link Auto Surveillance VLAN Training - Scenario 1 D-Link Auto Surveillance VLAN Training - Training Overview Product Overview - Technology Briefing

Virtual Stacking (Single IP Management) : SIM can simplify management of small workgroups. SIM can reduce the number of IP address needed in your network. SIM can eliminate any specialized cables for stacking connectivity and remove the distance barriers. Product Overview - Technology Briefing

Better categorized web function tree. Product Overview - Friendly User Interface

Pre-defined netmask setting. (1) Clear and simple wizard style with step by step setting. (2) Product Overview - Friendly User Interface 1 2 2

One Click Setting: - Add “Select All” and “Clear” button for quickly setting every port. Product Overview - Friendly User Interface

Consistency: - Unified button format and location. - Simple search by interface/IP/MAC address parameter Product Overview - Friendly User Interface

Convergence: - Check at a glance. Show “port list” (ex:1-5) instead of single port (1,2,3,4,5) Product Overview - Friendly User Interface

Straight forward: - Easy-to-understanding description Product Overview - Friendly User Interface

Click to select: - A pre-defined pull-down menu for ACL service type for quick configuration. Product Overview - Friendly User Interface

Simple Settings: - One click to add a MAC Address as a Static MAC Address - Real-time usage information Product Overview - Friendly User Interface

D-Link SmartPro Switch are better with: Plenty of management tools for users: - Easy-to-use web management - SNMP and compact CLI - Intuitive SmartConsole Utility - 10 multiple languages user interface English Traditional Chinese Simplified Chinese German Spain French Italian Japan Portuguese Russia Product Overview - Friendly User Interface

Entry Level EasySmart Feature L2+ SmartPro Switch P r i c e DGS-1100 Series DGS-1500 Series 1 CLI/Telnet Support 2 Better Security 3 PoE model Support Product Overview - D-Link Gigabit Smart Switch Portfolio 1 Virtual Stacking 2 Static Route 3 Big PoE Budget 4 IPv6 Support* DGS-1210 Series Standard Smart Switch If you need: - Static Route, Virtual Stacking, More port counts Then DGS-1500 is the right choice for you 1 Very Cost-effective 2 VLAN requirement 3 Basic Management 4 Basic Security * Support in Q1/2012

D-Link Confidential Functions SmartProCurrent Smart III MAC Address16K8K VLAN4K256 GVRPYesNo Virtual StackingYesNo Static RouteYesNo IPv6 Management/Ready Logo*YesNo Traffic SegmentationYesNo Loopback DetectionYes (v4.03)Yes(v2.0) Power Saving by Cable length, link down Yes By LED Shut-offYesNo By Port Shut downYesNo By Port StandbyYesNo By System hibernationYesNo IEEE 802.3az EEEYesNo Product Overview - SmartPro V.S Smart III * Support in Q1/2012

Target Market SMB Core/Aggregation: With static route and virtual stacking, DGS-1500 series is suitable for SMB who have limited budget but require L3 routing and Single IP management features. Enterprise Access Switch: DGS-1500 series supports many advanced security features with ACL, making it an ideal access switch for enterprise network. Voice/Camera Ready Network: The Auto Voice VLAN and Auto Surveillance VLAN features seamlessly integrate with voice/camera network in SMB/Enterprise, delivering high voice/video quality with specific VLAN.

Product Application Guide - Example Firewall DFL-860E SmartPro DGS-1500 SmarrPro DGS-1500 Smart III DGS-1210 Smart III DGS-1210 Web Server Server FTP Server IP Cam PC IP Phone PC ACL/LBDStatic Route DHCP Server Screen Auto Surveillance VLANGreen Features Auto Voice VLANARP Spoofing Prevention 1G Fiber 1G Copper IPv6