1. Cisco 100 Series Unmanaged Switches
Continue Investment in Cisco Core

2. Agenda
Product Overview
Deployment
Product Positioning

3. Cisco 100 Series Switches Product Overview
Unmanaged Layer 2 switches, 5 to 24 ports, FE,GE, PoE and mini-GBIC ports
Desktop and rack mount placement
Metal housing with front facing ports
Zero configuration; plug and play
Power efficiency support (EEE) for both FE and GE
Integrated Quality of Service (QoS)
Support Auto-MDI/MDIX function
Retail friendly packaging*
Limited lifetime warranty
Cisco 100 Series Switches
* Most models

4. Cisco 100 Series Switches Model Overview
Fast Ethernet
Gigabit Ethernet
SF102-24
24 10/100 ports
2 Combo mini-GBIC ports
2 Gigabit uplink ports
SG102-24
Compact size
24 10/100/1000 ports
2 Combo mini-GBIC ports
SG100-24
24 10/100/1000 ports
2 Combo mini-GBIC ports
SF100-24
24 10/100 ports
SG100-16
16 10/100/1000 ports
SF100-16
16 10/100 ports
SF100D-16/16P
16 10/100 ports
16 10/100 PoE ports
SG100D-08/8P
8 10/100/1000 ports
8 10/100/1000 PoE ports
SF100D-08/8P
8 10/100 ports
8 10/100 PoE ports
SG100D-05
5 10/100/1000 ports
SF100D-05
5 10/100 ports 4

5. Cisco 100 Series Switches Model Pricing
Model Name
Description
List
SF100D-05
5-port 10/100 Desktop Switch
$35
SF100D-08
8-port 10/100 Desktop Switch
$57
SF100D-08P
8-port 10/100 PoE Desktop Switch
$170
SF100D-16
16-port 10/100 Desktop Switch
$92
SF100-16
16-port 10/100 Switch
$98
SF100-16P
16-port 10/100 PoE Switch
$188
SF100-24
24-port 10/100 Switch
$143
SF102-24
24-port 10/100 with 2 Combo Mini-GBIC Ports and 2 GE uplink ports
$206
SG100D-05
5-port 10/100/1000 Desktop Switch
$75
SG100D-08
8-port 10/100/1000 Desktop Switch
SG100D-08P
8-port 10/100/1000 PoE Desktop Switch
$214
SG100-16
16-port 10/100/1000
$275
SG102-24
24-port Compact 10/100/1000 with 2 Combo Mini-GBIC Ports
$365
SG100-24
24-port 10/100/1000 with 2 Combo Mini-GBIC Ports
$413

6. Small Office Network Internet SG102-24
Wireless Clients AP
IP Phone
NAS
SG102-24
IP Camera
Printer
Easily Create a Basic Small Office Network
Integrates Easily with Other Small Business Office Products
Optimized QoS

7. Globalization/Localization of Product
Investment beyond competitors
Products localized into German, French, Spanish, Italian, and simplified Chinese
Localization of documents, support, and websites

8. Service and Warranty Length Hardware Replacement
Limited lifetime warranty
Hardware Replacement
Return to factory
Complimentary Phone Support
One year
Online Chat Support

9. Service Extends to All Cisco Small Business Products
Small Business Support Service
Pricing and SKU
Three years of ‘peace-of-mind’ support for Small Business Products
Simple, easy-to-sell and support
Access to Small Business Support Community
Online Chat Support 24x7
Telephone support during local business hours
Delivered by Cisco, optional partner value-add
CON-SBS-SVC1
Cisco expands small business support, making the Cisco Small Business Support Service—delivered by the partner, backed by Cisco—available across the entire small business portfolio. Cisco warranties for small business products have also been enhanced and simplified.
Small Business Support Center
Quick access to CCNA certified engineers for small business support issues
© 2010 Cisco and/or its affiliates. All rights reserved. 9 9

10. Technical Information

11. Cisco 100 Series Switches Power Over Ethernet (PoE)
Three models feature Power over Ethernet
SF100D-8P
SF100-16P
SG100D-8P
Power a wide selection of standards-based IEEE 802.3af-powered devices:
IP phones
Wireless access points
Surveillance cameras
Access card readers
Need for rewiring eliminated
More device placement options

12. Quality of Service Integrated Quality of Service (QoS)
Zero configuration is required by the user
Switch is able to read 802.1p tags and prioritize traffic accordingly
Automatically prioritizes traffic based on priority mapping
Uses standard 802.1p class of service (CoS) settings
Set with the same default QoS settings as the Cisco SPA IP phones and IP cameras
Simply connect Cisco IP phones and cameras to 100 Series switches
No configuration required based on default QoS settings
Layer 3 QoS (differentiated services code point [DSCP]) is not affected
100 Series are Layer 2 switches and do not read L3 QoS tags

13. Energy-Efficient Technology Featured in Both Gigabit and Fast Ethernet Models
Energy Efficient Ethernet (IEEE 802.3az)
Monitors link activity and powers down inactive links
Auto Power-Down
Automatically turn off power on GE RJ-45 port when detecting link down
If there is no link on a port (when there is no connection or the device connected is turned off) the port(s) will enter a “sleep mode”
Resumes active mode when the switch detects the link up or device connected
Adjusts Power Based on Cable Length
Detects the length of connected Ethernet cable and adjusts power usage accordingly without affecting performance

14. Product Transition

15. New to Unmanaged Switching
Metal housing on all models
Front facing ports on all models
New color box packaging (Green)
New 16 port FE PoE switch
New 8 port GE PoE switch
EEE support on all version FE and GE
QoS support across all models
Consistent part numbers across all the models (SG100D, SG10x, SF100D, SF10x)
Old
New
Plastic Housing
Metal Housing
Back Ports
Front Ports

16. SKUs Conversion Old SKU New SKU SD205T SF100D-05 SD208T SF100D-08
SR216T
SF100-16
SR224T
SF100-24
SR224GT
SF102-24
SD2005
SG100-05
SD2008T
SG100-08
SR2016T
SG100-16
SR2024T
SG100-24
SR2024CT
SG102-24
SD208P
SF100D-8P
New
SF100D-16P
SG100D-08P
© 2009, Cisco Systems, Inc. All rights reserved.
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17. Competitive

18. Competition Cisco Netgear D-Link ProCurve Value Prop Sell Against
Easy to use
Affordable
Superior solutions and service
Competitive unmanaged switch line
Price
Strong business brand
Warranty
Sell Against
Cisco 100 Series Switches
Unmanaged rackmount and desktop switches
DES
DGS
1405
1410
Strengths
Price competitive
Complete networking product, solutions, and service offerings
Limited lifetime warranty
Transactional point products
Lifetime warranty with NBD
Can bundle server, printers
Weakness
Limited networking product, solutions and services portfolio
Support is not strong
Support is not strong
*Information on competitor products is accurate to the best of Cisco’s knowledge and is based on commercially available documentation from competitors as of December Partners/customers are encouraged to verify information.

19. Competitive Comparison
Cisco
Netgear
D-Link HP
Competitive Portfolio
Yes
Competitive Pricing
Warranty
Limited Lifetime
Green— Energy Efficient
All models
Auto QoS
Select models
Fanless
Localization/ Globalization
More languages included
Some
Broad Networking Product Portfolio
Wireless, Voice, Security
Limited voice & security
Technical Support
Level 1
Investment Protection / Trade-Up Program
Next-Business Day Replacement
*Information on competitor products is accurate to the best of Cisco’s knowledge and is based on commercially available documentation from competitors as of December Partners/customers are encouraged to verify information.

20. Competitive Selling Messages
Competitive Advantage
Silver Bullet
Broad range of switches; 5 to 24 ports, FE, GE, PoE
Quality of Service (QoS) on all models
Energy-efficient technology and Energy Efficient Ethernet (EEE)
Cisco small business support community; staffed by CCNA certified professionals
Cisco small business online support community for self help
Cisco small business switches are more competitively priced and more reliable
Cisco small business features a comprehensive switch portfolio and small business portfolio with Voice, Wireless, Routing, and Security
*Information on competitor products is accurate to the best of Cisco’s knowledge and is based on commercially available documentation from competitors as of December Partners/customers are encouraged to verify information.

21. Positioning

22. Switching for Small Business
One Portfolio—A Spectrum of Choices
Functionality
Catalyst 2960 LAN Base
Catalyst 2960 LAN Lite
500 Series Stackable Managed
300 Series Managed
200 Series Smart
100 Series Unmanaged
Cost

23. Unmanaged Switches Purchase Decision
Lowest Cost
Purchase Decision
Basic connectivity
End-user installed
No device management required
Priority is lowest cost
Features
Automatic connectivity out of the box
Quality of service (QoS)
Energy efficient (EEE)
PoE
Unmanaged switches are designed for customers that want out of the box connectivity with no to minimal management. They are available in compact sizes that fit right on a desktop. These switches are best for customers that want a simple low cost product that they can install and support themselves.

24. Cisco Means Value, Not Expensive
Resources and URLs
Cisco® 100 Series Switches
Partner Central Small Business Switching
Cisco Small Business Support Community
Cisco Means Value, Not Expensive