Unit 1: The UK Travel and Tourism Sector Assignment 2

Yr11 Travel and Tourism Learning Intention: Key Words: To outline the roles of the different types of organisation in the UK travel and tourism sector (P3) To describe the different types of interrelationship between travel and tourism organisations (P4) What Does Success Look Like? ALL pupils will be able to outline the roles of different types of organisation in the UK travel and tourism sector and their interrelationships MOST pupils will be able to describe the roles of different types of organisation in the UK travel and tourism sector and their interrelationships SOME pupils will be able to describe in detail and evaluate the roles of different types of organisation in the UK travel and tourism sector and their interrelationships Key Words: Interrelationships

Starter In pairs, try and explain the following terms: Private sector Pair work! Starter In pairs, try and explain the following terms: Private sector Public sector Voluntary sector

Private sector – owned and controlled by private individuals or shareholders. Main aim is to make profit by selling a large range of products to tourists. E.g. Thomas Cook, Merlin Entertainment, Virgin Atlantic Airways Public sector – funded, and sometimes owned, by the government. Main aim is to provide a service. E.g. National Tourist Boards, Tourist Information Centres Voluntary sector – charitable sector, not part of the government and do not exist to make profit. Aim to promote a particular viewpoint. E.g. National Trust, Youth Hostel Association

Roles of Organisations Supplying products and services – e.g. Tourist Information Making a profit – e.g. Alton Towers Regulation – e.g. – Office of Rail Regulation Promotion – e.g. Visit Britain Supporting members – e.g. ABTA – The Travel Foundation

Independent work! Task – P3 Criteria Create a powerpoint presentation which focuses on the roles of organisations When looking at the different roles of travel and tourism organisations you need to state whether it is domestic, inbound or outbound tourism You will also need to give an example of a private, public and voluntary organisation Learning Intention: To outline the roles of the different types of organisation in the UK travel and tourism sector (P3)

Roles of Organisations Supplying products and services Making a profit Regulation Promotion Supporting members All need to be include – one per slide You need to give….. A definition An example of an organisation, stating whether it is private, public or voluntary Refer to whether this organisation is linked to domestic, inbound or outbound tourism

Extension Research Merlin Entertainments and find out the different types of organisations they work with, and the different services they offer Produce a short report which details this information

Yr11 Travel and Tourism Learning Intention: Key Words: To outline the roles of the different types of organisation in the UK travel and tourism sector (P3) To describe the different types of interrelationship between travel and tourism organisations (P4) What Does Success Look Like? ALL pupils will be able to outline the roles of different types of organisation in the UK travel and tourism sector and their interrelationships MOST pupils will be able to describe the roles of different types of organisation in the UK travel and tourism sector and their interrelationships SOME pupils will be able to describe in detail and evaluate the roles of different types of organisation in the UK travel and tourism sector and their interrelationships Key Words: Interrelationships

Interrelationships between Organisations Working together Common ownership Why would it be beneficial for different organisations to have a partnership? E.g. hotel and travel companies? Can you think of any companies which would be classified as ‘common ownership’?

Working Together Often travel and tourism organisations will work together in order to: Provide a better service to their customers Receive greater protection for smaller, independent organisations Influence government policy on important issues affecting the sector Arrange discount packages and deals that will appeal to their customers Raise awareness and promote the sector

Common Ownership Interrelationships also exist where different brands or companies are owned and controlled by the same organisation. The major tour operators, for example, own their own hotels, airlines and travel agencies. This provides various benefits including: The ability to control the quality of all the different products in the package Offering value for money holiday packages in a price competitive market Giving the customer a seamless holiday experience

Key Terms Ancillary organisations – support travel and tourism. Offer tourists additional products and services that complement their main product e.g. buying a package holiday may also require travel insurance and car hire Tour operator – puts together different components of a holiday e.g. accommodation, transport, excursions and transfers. Produce brochures to distribute their packages

Domestic organisations Meet the needs of tourists travelling around the UK, such as tour operators, accommodation and transport providers, visitor attractions and other support and ancillary organisations Domestic tour operators arrange holidays and short-breaks in the UK for residents of the UK

Full-service scheduled airlines Transport providers Full-service scheduled airlines Privately owned companies that operate to a timetable Fly at a set time regardless of the number of passengers Example: British Airways Transport providers allow tourists to move around the country by road, rail or air….

Low-cost scheduled airlines Transport providers Low-cost scheduled airlines Also known as ‘budget’ or ‘no frills’ carriers Operate to a scheduled timetable, but often with reduced services and strict terms and conditions Usually charge for additional extras Examples: Ryanair, easyJet, Flybe and Jet2.com Transport providers allow tourists to move around the country by road, rail or air….

Other e.g. cruise ships, barges, eco-lodges Guest accommodation Hotels Other e.g. cruise ships, barges, eco-lodges Guest accommodation Hostels Campus accommodation Accommodation Providers Serviced apartments Holiday villages Self-catering Camping parks

Visitor Attractions Natural Attractions Built Attractions A natural feature of the environment Mountains Forests Beaches River and lakes Built Attractions Some charge an admission fee, others don’t Country parks Historic houses Zoos Theme parks Why would you want to visit each of these places? Visitor Attractions Heritage Attractions Conserve protect and celebrate historical and past traditions, events, ways of living and working Castles Stately homes Heritage coasts and trails CASE STUDY Ironbridge Gorge What do you know about Ironbridge?

Supporting Organisations The UK travel and tourism sector is supported and developed by a range of different local, regional and national organisations: VisitBritain Visit Wales Regional Tourism Boards

Outbound Organisations You now need to research those organisations which fit within the ‘outbound’ sector and describe their roles: Tour operators Travel agents Transport providers (ferries, eurostar, etc) Supporting organisations (ABTA) Look these up: Key Terms - Multiples - Independents - Bonded

P4 Assignment Inter-relationships between organisations Produce a PowerPoint presentation completing the following task There are two types of inter relationships Working together Common ownership Working together - You need to state what working together is and the benefits You will need to give examples of organisations which include domestic, inbound and outbound organisations (pg 14-15, 26) Common ownership - You need to state what common ownership is and the benefits You will need to give examples of organisations which include domestic, inbound and outbound organisations. (pg 14-15, 26-27) CASE STUDY – You need to include a case study on Merlin Entertainments, describing the interrelationships between the companies involved within the organisation

Yr11 Travel and Tourism Learning Intention: Key Words: To outline the roles of the different types of organisation in the UK travel and tourism sector (P3) To describe the different types of interrelationship between travel and tourism organisations (P4) What Does Success Look Like? ALL pupils will be able to outline the roles of different types of organisation in the UK travel and tourism sector and their interrelationships MOST pupils will be able to describe the roles of different types of organisation in the UK travel and tourism sector and their interrelationships SOME pupils will be able to describe in detail and evaluate the roles of different types of organisation in the UK travel and tourism sector and their interrelationships Key Words: Interrelationships