Achieving Operational Excellence by SYNERGIZING, EMPOWERING & ENGAGING By Taufiq Siddiqui Date: 19 th October 2010 A Company with a Heart and Soul

EBM started manufacturing and marketing of world famous Peek Freans range in 1967 & true to its corporate claim of 'The Legend Leads', EBM has led the biscuit industry in Pakistan for over 40 years by providing innovative and high quality biscuits. EBM enjoys the distinction of being the 1st food company in Pakistan to promote biscuits as “food between meals” that are healthy and nutritious. The History of EBM A Company with a Heart and Soul

Products A Company with a Heart and Soul Some of the biscuits that are marketed under the Peek Freans umbrella include leading brands such as Sooper, Rio, Gluco, Peanut Pik, Peanut Pista, Party, Lemon & Chocolate Sandwiches, Click and Whole Wheat Slices,Saltish,Butter Puff.& Marie. “Sooper” brand has recently been placed in the first five Best Brands of Pakistan amongst 3600 brands and 50 product categories.

Vision -EBM is a person (a legal person) with mind, soul and body like any human being. Life giving elements to EBM is its Prime Asset; “HUMAN RESOURCE” Share holders, Management and the workforce all combine as “PARTNERS – IN - PROGRESS” -Purpose of EBM, like any human being, is to convert its skilled energy into production pursuit of self actualization to attain immortality as an : “INSTITUTION” A Company with a Heart and Soul

Organically EBM’s business is in the realm of Food – “Rizq” and not just in manufacturing and selling of biscuits. That has developed a conceptual feel of: “PAKEEZGI” A Company with a Heart and Soul

What is the concept of PAKEEZGI for us at EBM ? –Realization that the Food we offer, MUST be of the highest Quality. –Pakeezgi at the work-place In our THOUGHTS In our ACTIONS In having a SENSE of RESPONSIBILITY and the HEART to do what’s right Our Philosophy A Company with a Heart and Soul

Quality Management Systems -Effective implementation and monitoring of Integrated Quality Systems which includes, ISO 9000, ISO 14000, ISO 22000, ISO 27000, Halal Certification, IIP (Investors in people). -Respect and enforce environmental NEQS rules and regulation in waste management, emissions and water treatment. -Design and develop “World Class” hygiene standards in processess to ensure ZERO DEFECT. A Company with a Heart and Soul

State Dinner for Bolivian President in Tehran A Company with a Heart and Soul

Change of Mindsets by setting examples of role models Motivating the Employees to “look forward to going back to work tomorrow” – Development of a very congenial Atmosphere. OBJECTIVE SETTING & QUANTITATIVE SELF APPRAISAL A Company with a Heart and Soul

A little boy went to a telephone booth which was at the cash counter of a store and dialed a number The store owner observed and listened to the Conversation. Boy:“Lady, can you give me the job of cutting your lawn? Woman:(at the other end of the phone line) “I already have some one to cut my lawn. Boy:“Lady, I will cut your lawn for half the price than the person who cuts your lawn. Woman:“I am very satisfied with the person who is presently cutting my lawn” A Beautiful Story A Company with a Heart and Soul

Boy:(with more perseverance) “Lady, I’ll even sweep the floor & clean your windows. Woman:No, thank you. The boy replaced the receiver. The store owner, who was listening to all this, walked over to the boy. Store Owner:“Son… I like your attitude, I like the positive spirit & would like to offer you a job. Boy:No. thanks. Store Owner:But you were really pleading for one on the phone. A Company with a Heart and Soul

Boy:“No Sir, I was just checking my performance at the job I already have. I am the one who is working for the Lady I was talking to”. That is called: “SELF APPRAISAL” A Company with a Heart and Soul

With that in mind we developed an AIM AND NOT THE DREAM. “Dream requires sound sleep to see”. “Aim requires sleepless efforts to Achieve.” A Company with a Heart and Soul

We have introduced a “Quantitative Self Appraisal System (QSAS)” for our workforce. Evaluation Parameters of QSAS are: -Attendance -Punctuality -Discipline -Performance By defining the required criteria for each of the above mentioned parameters, the annual performance appraisal is now in the hands of respective member. Quantitative Self Assessment System (QSAS) A Company with a Heart and Soul

Attendance Criteria leaves in accordance with the provisions of Factories Act 1934, with provision of encashment of unutilized leaves. Extra Allowance for workers having no absenteeism in excess of the allowable limit. Unlimited leaves without pay to accommodate any critical situation, with the consent of the concerned department. Absenteeism in excess of the above mentioned facilities, results in deduction of marks from the annual appraisal. Impact on Operations Reduction in absenteeism to less than 5% of the total effective working hours per month after the inception of QSAS A Company with a Heart and Soul

Punctuality Criteria The Team is encouraged to Join their duty within the specified duty timings, through counseling, to relieve the predecessor well in time. Where a team member reaches the factory premises within 10 minutes after pre- defined duty timings, he/she is allowed to enter the factory premises. Where there are any special circumstances, justifying an individuals delay, he/she is allowed to join after seeking consent of the concerned department. Habitual late coming is discouraged through counseling. For QSAS purposes, maximum 12 late comings are allowed within one financial year. Impact on Operations Continuous un-interrupted process flow and reduction in late comings by almost 50% from the previous comparisons. A Company with a Heart and Soul

Discipline Criteria In accordance with the provisions of Standing Order Ordinance 1968, the following activities fall in the category of violation of Discipline, and results in deduction of marks for QSAS purposes. –Misbehavior with reporting Supervisor. –Scuffle/Fighting at work place. –Theft, Fraud and Dishonesty. –Willful loss or damage to Employer’s goods or properties. –Disobedience from work instructions. –Taking/giving bribes or any illegal gratification. –Disorderly behavior during working hours. A Company with a Heart and Soul

Discipline –Habitual Negligence or neglect of Work. –Illegal Strike or Go Slow. –In addition to the above mentioned provision, being a Food Manufacturing Company, bringing of banned items in the premises (For e.g Pan, Chalia, Naswar, Gutka, Mobile Phone, Weapons, Prohibited Ornaments). Impact on Operations Complete discipline is maintained within all ranks and cadre of workforce with very minor incidences of indiscipline. A Company with a Heart and Soul

Performance Criteria –Job Description or Annual Objectives (depending upon the level of responsibility). –Quantitative output recording –Wastages. –Problem Solving Skills and machine downtimes. –Implementation of quality system requirements. –Safety measures and use of PPE’s. –Hygiene and personal cleanliness. –Cross functional tasks. Impact on Operations Uninterrupted process flow, improvement in Productivity as well as Quality of Work and noticeable reduction in wastages. A Company with a Heart and Soul

Rewards Procedure Annual Increments. Promotions. Incentives. Performance based Bonus. Development of career path. A Company with a Heart and Soul

RESULTS. A Company with a Heart and Soul

Production

A Company with a Heart and Soul Production

A Company with a Heart and Soul Production

Core Values We emphasize on employee welfare We believe in integrity, transparency & commitment as our cultural ethos We believe in leading & innovating in all aspects of the business We continually adhere to the highest standards of hygiene & ecology We believe in governance with a human face We protect and promote the cause of the environment A Company with a Heart and Soul

THANK YOU