WFDSA Global Code of Ethics Recognition Program Guidelines for DSAs and Companies by Tamuna Gabilaia, Executive Director World Federation of Direct Selling Associations

2 DSA CODE OF ETHICS WHAT? Voluntary Recognition Program Demonstrates your commitment to your direct sellers and their customers WHY? Proactively Communicates Standards of Excellence to External Audiences Raises the Bar on Performance Encourages Ethical Behavior WHO? DSA’s Member companies WF

3 DSA CODE OF ETHICS DSA Guidelines:  Implement minimum of five criteria from the three sections below but no less than one criteria from each section  Demonstrate that the criteria were implemented prior to the end of the calendar year  Commit to continue implementing the criteria through at least the next calendar year Participation Criteria WF

4 DSA CODE OF ETHICS Ethics Recognition Program for DSAs COMMUNICATE the Code Publish the Code-at-a-Glance brochure Publish complaint handling procedure on the website Publish contact information (name, , address, phone number) for the Independent Code Administrator WF

5 DSA CODE OF ETHICS Ethics Recognition Program for DSAs PROMOTE the Code to Member Companies Require member companies to appoint a Code Responsibility Officer (CRO), a liaison between member companies and the DSA/Independent Code Administrator responsible for company adherence to the Code Conduct Code training for new/existing members Require member companies to submit a plan, with their annual dues payment, of how they are promoting the Code WF

6 DSA CODE OF ETHICS Ethics Recognition Program for DSAs PROMOTE the Code to External Constituencies Distribute copies of the Code-at-a-Glance brochure to government officials, consumer agencies, academia, media, etc. Obtain a “seal of approval” by local government/consumer protection agencies that can be used on all DSA and member company materials along with the DSA logo Include the Code-at-a-Glance brochure or reference to the Code (URL) on all DSA literature and newsletters and in all press materials/events WF

7 DSA CODE OF ETHICS Company Eligibility/Guidelines :  Implement minimum of five criteria from the four sections below but no less than one criteria from each section  Demonstrate that the criteria were implemented prior to the end of the calendar year  Commit to continue implementing the criteria through at least the next calendar year  Companies whose direct selling model is under investigation in the country where the program is implemented are temporarily ineligible for participation in the program until the matter is resolved Participation Criteria WF

8 DSA CODE OF ETHICS Ethics Recognition Program for Companies FOLLOW the Code Appoint a Code Responsibility Officer (CRO), who will serve as a liaison between your company, DSA and the Independent Code Administrator and will be responsible for company’s adherence to the Code WF

9 DSA CODE OF ETHICS Ethics Recognition Program for Companies COMMUNICATE the Code  Publish the Code-at-a-Glance brochure on the company website with a link to the local DSA website  Provide Code training for company associates  Include information on Code at company meetings  Include information on Code for employee orientation ((link here to Code-at-a-Glance, our Promise to Consumers and Our Promise to Direct Sellers  Engage a member of the DSA or WFDSA staff to give an industry presentation to company employees WF

10 DSA CODE OF ETHICS Ethics Recognition Program for Companies PROMOTE the Code To Distributors  Provide a clear and conspicuous link to the Code or Code-at-a-Glance brochure on the home page of the distributor website  Distribute copies of the complete Code and/or Code-at-a-Glance brochure “Our Promise to Direct Sellers” and “Our Promise to Consumers” handouts to members of the sales force at company events, meetings and in a stand-alone mailing or  Include copies of the Code-at-a-Glance brochure and/or “Our Promise to Direct Sellers” and “Our Promise to Consumer” handouts in the company’s start up kit  Publish articles about the Code in newsletters to the sales force  Provide a training program on the DSA Code of Ethics for members of the salesforce  Engage a member of the DSA or WFDSA to give a presentation about the Code to the salesforce  Include a “Code of Ethics Quiz” on the distributor website WF

11 DSA CODE OF ETHICS Ethics Recognition Program for Companies PROMOTE the Code To Consumers I nclude the Code on company website with a link to the DSA website Include a link to the Code or Code-at-a-Glance brochure on personal websites of distributors Give distributors leaflets or flyers on the Code to give to their customers Include a reference (URL) to the Code in company sales materials and marketing catalogs WF

12 DSA CODE OF ETHICS DSA Awards Global Code of Ethics Platinum Recognition Award and Plaque  DSA implements all 9 criteria, over 70% of its members participate in the program. If a DSAs has less then 8 members, minimum of 4 members participate in the program  Recognition via various WFDSA media/events  One free registration at the WFDSA event for DSA staff Global Code of Ethics Gold Recognition Award  DSA implements 6+ criteria, over 50% participate in the program. If a DSAs has less then 8 members, minimum of 3 members participate in the program  Recognition via various WFDSA media/events Global Code of Ethics Silver Recognition Award  DSA implements minimum of 5 criteria, over 35% of its members participate in the program. If a DSAs has less then 8 members, minimum of 2 members participate in the program  Recognition via various WFDSA media/events Global Code of Ethics Bronze Recognition Award  DSA implements minimum of 5 criteria, over 25% of its members participate in the program. If a DSAs has less then 8 members, minimum of 2 members participate in the program  Recognition via various WFDSA media/events WF

13 DSA CODE OF ETHICS DSA Awards  Multiyear Award – WFDSA Global Code of Ethics Recognition Sustainability Award  WFDSA Code of Ethics Recognition Innovation Award WF

14 DSA CODE OF ETHICS Company Recognition WFDSA Code of Ethics Gold Recognition Certificate  Company implements 10+ criteria  Recognition via various WFDSA/DSA media/events  Can display the certificate on the website, marketing materials WFDSA Global Code of Ethics Participant Certificate  Company implements minimum of 5 criteria  Acknowledgement via various WFDSA/DSA media  Can display the participant certificate on the website WF