The SERVE Initiative Outreach Planner

What’s The SERVE Initiative? Purpose: to help an FCCLA member plan an effective outreach project for their chapter. Suggestions are given, but nothing is mandatory. You must pick something for whatever is asked, but it does not have to be the example given. *To remember: While using this planner, always apply the directions to YOUR specific situation.* Helpful Hints

Helpful Hints When you see this little guy, don’t forget to write down what you choose or helpful information! Symbols for the planning process steps are placed throughout the planner. The SERVE Initiative aims only to begin the thought process for planning an outreach project- the FCCLA planning process will help with creating a detailed plan of action as well as the implementation of your project. Try looking at all of your options before making a final decision. To navigate the planner, please use your computer’s mouse to click options on slides. *A blue box and red asterisk mark one of the organizations Louisiana FCCLA has partnered with for the year. This option is highly suggested, but not required. Symbols BACK

Planning Process Symbols Identify Concerns Set a Goal Form a Plan -who, what, where, when, why, & how Act Follow Up Let’s Start! BACK

Starting Fresh Locked-In Idea Which are you? (already know your topic) (haven’t decided anything) Locked-In Idea (already know your topic)

Step 1: Choose a Category Victory for Victims Enhance the Environment What’s a category? Hope for Health Generation to Generation

*Prevention of Child Abuse Louisiana (PCAL) Victory for Victims Step 2: Pick a Topic Examples: *Abuse Natural disasters Social Media Predators Poverty Addiction *Prevention of Child Abuse Louisiana (PCAL) Their mission: preventing the abuse and neglect of Louisiana’s children.  From help with potty training to keeping kids safe from sexual abuse, PCA Louisiana supports parents and children through intensive, evidence-based programs and community-based education. http://www.pcal.org/ NEXT STEP BACK *This is the organization Louisiana FCCLA is partnering with for this category

*Restore or Retreat (ROR) Enhance the Environment Step 2: Pick a Topic Examples: *Coastal Erosion Pollution Clean-up Deforestation Recycling *Restore or Retreat (ROR) The Barataria and Terrebonne basins are the two most rapidly eroding estuaries on earth. This erosion represents an economic and ecological crisis in Louisiana. ROR seeks to identify and expedite the implementation of aggressive, large-scale restoration projects to protect this irreplaceable region. http://www.restoreorretreat.org/donate.php NEXT STEP BACK *This is the organization Louisiana FCCLA is partnering with for this category

Pre-step 2: Pick a Generation Generation to Generation Pre-step 2: Pick a Generation *Cyberseniors Cyber-Seniors is more than a film, it’s a movement!  The ‘Cyber-Seniors – Connecting Generations’ campaign aims to promote intergenerational connections.  It’s goal is to engage youth mentors in bridging the technology gap by empowering older adults to use technology to expand their social and physical worlds. http://cyberseniorsdocumentary.com/ Seniors Teens Kids BACK *This is the organization Louisiana FCCLA is partnering with for this category

Step 2: Pick a Topic Seniors Teens Kids *Cyberseniors Health & Fitness Generation to Generation Step 2: Pick a Topic Seniors *Cyberseniors Health & Fitness Tip: The majority of the time, the most effective method of support for seniors is giving service. Teens Distracted Driving Peer Pressure Tip: The majority of the time, the most effective method of support for teens is raising awareness. Kids Bullying Physical Fitness Tip: For this age group, the effectiveness of the support method depends on the topic. NEXT STEP BACK

Step 2: Pick a Topic Seniors Teens Kids *Cyberseniors Health & Fitness Generation to Generation Step 2: Pick a Topic Seniors *Cyberseniors Health & Fitness Tip: The majority of the time, the most effective method of support for seniors is giving service. Teens Distracted Driving Peer Pressure Tip: The majority of the time, the most effective method of support for teens is raising awareness. Kids Bullying Physical Fitness Tip: For this age group, the effectiveness of the support method depends on the topic. NEXT STEP BACK

Step 2: Pick a Topic Seniors Teens Kids *Cyberseniors Health & Fitness Generation to Generation Step 2: Pick a Topic Seniors *Cyberseniors Health & Fitness Tip: The majority of the time, the most effective method of support for seniors is giving service. Teens Distracted Driving Peer Pressure Tip: The majority of the time, the most effective method of support for teens is raising awareness. Kids Bullying Physical Fitness Tip: For this age group, the effectiveness of the support method depends on the topic. NEXT STEP BACK

Their Priority: End Child Hunger in America Hope for Health Step 2: Pick a Topic Examples: *Hunger Cancer Autism Obesity Muscular Dystrophy *No Kid Hungry Their Priority: End Child Hunger in America The No Kid Hungry campaign connects kids in need with nutritious food and teaches their families how to cook healthy, affordable meals. The campaign also engages the public to make ending child hunger a national priority. https://www.nokidhungry.org/ NEXT STEP BACK *This is the organization Louisiana FCCLA is partnering with for this category

Step 1: Choose a Category Which category does my topic go under? Victory for Victims Enhance the Environment Hope for Health Generation to Generation What’s a category? NEXT STEP BACK

Congratulations!! You can skip Step 2! Since you already decided a topic and now you know your category, you can move on to Step 3. NEXT STEP

Step 3: Choose an Organization Victory for Victims Enhance the Environment Generation to Generation Hope for Health Abuse *Prevention of Child Abuse Louisiana (PCAL) Coastal Erosion *Restore or Retreat Seniors Technology Education *Cyberseniors Hunger *No Kid Hungry Natural Disasters American Red Cross Pollution Louisiana Environmental Leadership Program (ELP) Health & Fitness Check with your local retirement home Cancer Louisiana Cancer Foundation (LCF) Social Media Predators Check with local Police Station Clean-Up Adopt-a-Road Teens Distracted Driving Foundation for Advancing Alcohol Responsibility (FAAR) Autism Autism Speaks Poverty Check with local churches Deforestation World Wildlife (WWF) Peer Pressure Students Against Destructive Decisions (SADD) Obesity F as in Fat Addiction The Association for Addiction Professionals (NAADAC) Recycling Louisiana Recycling Association Kids Bullying Champions Against Bullying Muscular Dystrophy Muscular Dystrophy Association (MDA) Blue + Yellow = Green *NOTE* These are only suggestions- you may choose your own topic/organization NEXT STEP Back

Step 3: Choose an Organization Victory for Victims Enhance the Environment Generation to Generation Hope for Health Abuse *Prevention of Child Abuse Louisiana (PCAL) Coastal Erosion *Restore or Retreat Seniors Technology Education *Cyberseniors Hunger *No Kid Hungry Natural Disasters American Red Cross Pollution Louisiana Environmental Leadership Program (ELP) Health & Fitness Check with your local retirement home Cancer Louisiana Cancer Foundation (LCF) Social Media Predators Check with local Police Station Clean-Up Adopt-a-Road Teens Distracted Driving Foundation for Advancing Alcohol Responsibility (FAAR) Autism Autism Speaks Poverty Check with local churches Deforestation World Wildlife (WWF) Peer Pressure Students Against Destructive Decisions (SADD) Obesity F as in Fat Addiction The Association for Addiction Professionals (NAADAC) Recycling Louisiana Recycling Association Kids Bullying Champions Against Bullying Muscular Dystrophy Muscular Dystrophy Association (MDA) Blue + Yellow = Green *NOTE* These are only suggestions- you may choose your own topic/organization NEXT STEP Back

Step 3: Choose an Organization Victory for Victims Enhance the Environment Generation to Generation Hope for Health Abuse *Prevention of Child Abuse Louisiana (PCAL) Coastal Erosion *Restore or Retreat Seniors Technology Education *Cyberseniors Hunger *No Kid Hungry Natural Disasters American Red Cross Pollution Louisiana Environmental Leadership Program (ELP) Health & Fitness Check with your local retirement home Cancer Louisiana Cancer Foundation (LCF) Social Media Predators Check with local Police Station Clean-Up Adopt-a-Road Teens Distracted Driving Foundation for Advancing Alcohol Responsibility (FAAR) Autism Autism Speaks Poverty Check with local churches Deforestation World Wildlife (WWF) Peer Pressure Students Against Destructive Decisions (SADD) Obesity F as in Fat Addiction The Association for Addiction Professionals (NAADAC) Recycling Louisiana Recycling Association Kids Bullying Champions Against Bullying Muscular Dystrophy Muscular Dystrophy Association (MDA) Blue + Yellow = Green *NOTE* These are only suggestions- you may choose your own topic/organization NEXT STEP Back

Step 3: Choose an Organization Victory for Victims Enhance the Environment Generation to Generation Hope for Health Abuse *Prevention of Child Abuse Louisiana (PCAL) Coastal Erosion *Restore or Retreat Seniors Technology Education *Cyberseniors Hunger *No Kid Hungry Natural Disasters American Red Cross Pollution Louisiana Environmental Leadership Program (ELP) Health & Fitness Check with your local retirement home Cancer Louisiana Cancer Foundation (LCF) Social Media Predators Check with local Police Station Clean-Up Adopt-a-Road Teens Distracted Driving Foundation for Advancing Alcohol Responsibility (FAAR) Autism Autism Speaks Poverty Check with local churches Deforestation World Wildlife (WWF) Peer Pressure Students Against Destructive Decisions (SADD) Obesity F as in Fat Addiction The Association for Addiction Professionals (NAADAC) Recycling Louisiana Recycling Association Kids Bullying Champions Against Bullying Muscular Dystrophy Muscular Dystrophy Association (MDA) Blue + Yellow = Green *NOTE* These are only suggestions- you may choose your own topic/organization NEXT STEP Back

Step 3: Choose an Organization Victory for Victims Enhance the Environment Generation to Generation Hope for Health Abuse *Prevention of Child Abuse Louisiana (PCAL) Coastal Erosion *Restore or Retreat Seniors Technology Education *Cyberseniors Hunger *No Kid Hungry Natural Disasters American Red Cross Pollution Louisiana Environmental Leadership Program (ELP) Health & Fitness Check with your local retirement home Cancer Louisiana Cancer Foundation (LCF) Social Media Predators Check with local Police Station Clean-Up Adopt-a-Road Teens Distracted Driving Foundation for Advancing Alcohol Responsibility (FAAR) Autism Autism Speaks Poverty Check with local churches Deforestation World Wildlife (WWF) Peer Pressure Students Against Destructive Decisions (SADD) Obesity F as in Fat Addiction The Association for Addiction Professionals (NAADAC) Recycling Louisiana Recycling Association Kids Bullying Champions Against Bullying Muscular Dystrophy Muscular Dystrophy Association (MDA) Blue + Yellow = Green *NOTE* These are only suggestions- you may choose your own topic/organization NEXT STEP Back

Step 4: Decide How to Support How can my chapter support this cause? Raise awareness Click here for more info Raise funds Click here for more info Give service Click here for more info OR All the above NEXT STEP BACK

Step 4: Decide How to Support How can my chapter support this cause? Raise awareness Click here for more info Raise funds Click here for more info Give service Click here for more info OR All the above NEXT STEP BACK

Step 4: Decide How to Support How can my chapter support this cause? Raise awareness Click here for more info Raise funds Click here for more info Give service Click here for more info OR All the above NEXT STEP BACK

Step 4: Decide How to Support How can my chapter support this cause? Raise awareness Click here for more info Raise funds Click here for more info Give service Click here for more info OR All the above NEXT STEP BACK

Step 4: Decide How to Support How can my chapter support this cause? Raise awareness Click here for more info Raise funds Click here for more info Give service Click here for more info OR All the above NEXT STEP BACK

Step 5: Create Your Event Raise awareness Do your research before giving or printing any information. Partnering with an organization can help with finding the essential facts, just remember to promote the cause itself along with the organization. Always give a call to action, so your audience knows how they can help. Ways to raise awareness for a cause: Pamphlets/brochures Flyers Posters Information desks/tables at events Representatives from partner organization speak at event Promo videos Social Media Public Broadcasting (TV, radio, newspaper) Most causes have an awareness day, week, or month. Try planning events around these, such as: Class competitions Surveys Freebie items Games/Simulations Assemblies Statistics/facts on morning announcements NEXT STEP BACK You can raise awareness with almost any project you do.

Step 5: Create Your Event Raise funds Raising funds can help in a multitude of ways, it doesn’t have to go directly to the people effected by the cause. Money is essential for any organization to prosper, therefore donating to an organization dedicated to your cause can be an easier way to give back. Small events to raise funds: Penny war Cake walk Sports competitions (free throw, home run, quarterback, penalty kick, etc.) Dance competition Bake sale Food sales (burger, pork steak, BBQ, etc.) Large events to raise funds: Dodgeball tournament School/parish dance Pay to Get Out of Class 5K Raffle Yard Sale NEXT STEP For more fundraising ideas visit: http://www.signupgenius.com/nonprofit/50-creative-and-easy-fundraising-ideas.cfm BACK

Step 5: Create Your Event Give service Examples of service projects: Visiting seniors Special Olympics Picking up trash Free babysitting night Soup kitchens Food drives Item collections (depending on the organization/what is needed in your community) Elementary grades field day Volunteering for events Keep in mind that not all causes can benefit from service projects. But they are still essential to many, and most often looked over or forgotten. Many schools, organizations, and communities already have service projects in place. While it’s great to start your own, volunteering for others may be just as effective. NEXT STEP BACK

ALL the Above? Almost every outreach project can have more than one method of support. Some may not include all three, but most projects can include at least two. Try looking at each of the methods of support to decide which would work best for YOUR project. Remember: Not every tip has to be used, pick the ones you think will be most beneficial to your project. LET’S LOOK

Step 6: Bring to your Adviser Tips for presenting: Be respectful Stay flexible, be open to any suggestions Prepare for something to not work, have back-up options Know your pitch well Be ready to answer questions Checklist BEFORE presenting Does my idea have: Specific cause Clear method of support (or more than one) Basic outline of the event (who, what, when, where, and how) Partner organization NEXT STEP BACK

Step 7: Finalize Details After getting your adviser’s approval: Get required permission (ex: principal, city, etc.) Set dates Form a committee (if necessary- small events may only need chapter officers) Assign specific jobs *Set goals* Create a publication plan Publication is KEY to any event (with the exception of service projects.) Where, when, what, and how you publicize your event can mean the difference between major success and a meager event. Making a Publication Plan BACK

Making a Publication Plan Where: At your school, around your town, online, local media sources When: a week or two before, a month or two before, or several months before What: Name of event, Date & Time, place, cause, partner organization How: Ask permission to post around school and town, get members to post on social media, contact local media sources to cover the event Local media sources: Newspapers News channels Radio stations Parish websites SOCIAL MEDIA: Before event: Sites to use: Facebook, Twitter, Instagram Post pictures, tweets, and statuses with dates Create hashtags During event: Ask participants to post pictures and videos using hashtags NEXT STEP BACK

Step 8: Contact Organization How do I contact them? Call or send an email. Explain what your chapter is planning, then state clearly what you would like from them. (ex: information about their cause or what they do, a representative to accept a check, possible dates to volunteer/visit, etc.) Helpful Tips: Remember professionalism! Be direct- don’t give them more information than they need. CLEARLY state what their role is (what you expect) Follow up- keep in contact NEXT STEP BACK

What’s a Category? The categories cover every option available for outreach programs. Explanation of each: Victory for Victims: Support for victims of any kind. Enhance the Environment: Working towards a cleaner Earth. Generation to Generation: Focusing specifically on one age group. Hope for Health: Any project associated with a health concern. Back to Step 1 for Locked-In Idea Back to Step 1 for Starting Fresh

Final Step: Apply for Recognition! State Recognition State Recognition Regional Competition (Between the four LA Regions) Chapter Awards (Between individual chapters in LA) National Programs/ STAR Events BACK National & State Recognition

Regional Competition Criteria: Chapters MUST complete a recognition application (marked w/ region) to receive credit. The application must be valid and complete. Chapters may submit ONE application per SERVE Initiative category (four applications possible). The Region with the highest percentage of chapters that complete at least one outreach project using The SERVE Initiative will be recognized at SLC. Percentage count for each region is posted on the state website and updated weekly. Q&A BACK To fill out an application, click here.

Individual Chapter Awards Criteria: Each chapter must complete a recognition application Application must be valid and project completed Must attach a copy of the planning process Possible Awards: Most Effective Outreach Project (one chapter chosen per category) Most Outreach Projects Held Most Funds Raised from Single Event Q&A BACK To fill out an application, click here.

National Programs/STAR Events Families First Student Body FACTS (Families Acting for Community Traffic Safety) STOP the Violence Career Connection Financial Fitness Leadership Service in Action Power of One National Programs: chapter recognition STAR Events: individual student recognition STAR Events Consult website for complete listing: http://www.fcclainc.org/content/st ar-event-descriptions/ Q&A National Programs: http://www.fcclainc.org/content/programs/ BACK

Question & Answer Q: If you complete more than one outreach project, will it still increase your region’s percentage? A: Yes, your chapter may submit up to four applications to count for your region as long as they are all for different categories. Q: Does my chapter have to fill out an application for the region competition and individual chapter awards separately? A: No, only one application is needed per project. The application will submit the project for evaluation for the individual chapter awards, as well as count towards your region’s percentage by you marking your region on the application. Website Links BACK

Website Links Victory for Victims Enhance the Environment Generation to Generation Hope for Health Abuse Prevention of Child Abuse Louisiana (PCAL) Coastal Erosion Restore or Retreat Seniors Technology Education Cyberseniors Hunger No Kid Hungry Natural Disasters American Red Cross Pollution Louisiana Environmental Leadership Program (ELP) Health & Fitness Check with your local retirement home Cancer Louisiana Cancer Foundation (LCF) Social Media Predators Check with local Police Station Clean-Up Adopt-a-Road Teens Distracted Driving Foundation for Advancing Alcohol Responsibility (FAAR) Autism Autism Speaks Poverty Check with local churches Deforestation World Wildlife (WWF) Peer Pressure Students Against Destructive Decisions (SADD) Obesity F as in Fat Addiction The Association for Addiction Professionals (NAADAC) Recycling Louisiana Recycling Association Kids Bullying Champions Against Bullying Muscular Dystrophy Muscular Dystrophy Association (MDA) Blue + Yellow = Green *NOTE* These are only suggestions- you may choose your own topic/organization More Questions? BACK

More Questions? Contact Breanna Guidry, Louisiana FCCLA Vice President of Community Service Email: bguidry@lafcclainc.org Paula Kershaw, Adviser paula.kershaw@jdpsbk12.org