In 1982... Greetings from Brisbane In 2012...

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Presentation transcript:

In

Greetings from Brisbane

In

Facebook: Why?

Social Media: Why?

Statistics million on Facebook 20 million on Twitter Source: Facebook February 2012 Source: Semiocast, January million on LinkedIn Source: Umph, September million daily newspapers Source: Wikipedia, February 2012

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“Many of those institutions are so mismatched to the task at hand that most of them face a choice, at best, between radical restructure and outright collapse.” - Clay Shirky, New York University (NYU) as a Distinguished Writer in Residence at the Arthur L. Carter Journalism Institute,New York UniversityArthur L. Carter Journalism Institute December 2011

“People might not go to their council website to read news but they’re happy to sign up for Facebook and Twitter feeds that bring the news to them.” - Adrian Short, web developer

Facebook: Stats

Facebook: Why?

Facebook: Why?

Birmingham ,940 in 16km

Birmingham ,940 in 16km Exeter 83,520 in 16km

Birmingham ,940 in 16km Exeter 83,520 in 16km Rochdale 25,960 in 16km

Facebook: How?

pieces of strategy 44 7

1 Share the sweets

44 2 Who should use Facebook? People should

Twitter is not a golden bullet (but it is a bullet) inform communicate, listen so people can report problems to test the temperature for feedback to show people what your area looks like to answer problems to tell people that you don’t just do waste collection for grit alerts for crisis comms to show people you are human for every day things road closures medical advice fire alerts safety messages tide warnings, health warnings, for Q&A sessions, for driving traffic for showing pictures for praise for engagement for telling people you carry out noise tests on cockerels at 6am for FOI requests for press releases for blogs for reminding people, for telling people useful things, for letting them know, 44 3

4 Use many Facebook pages

44 5 Don’t use 3 rd party apps

44 6 Be connected

44 7 Go out onto Facebook

44 7 Go out onto Facebook

44 7 Go out onto Facebook

44 7 Go out onto Facebook

Facebook: How? 5 fundamental rules of social media

1. Be Social

2. Be a Sharer

3. Be Connected

4. Be Timely

5. Be Informative

Be social

Be a sharer

Be connected

Be timely

Be informative

44 5

5 Be Social

44 5 Be Social Be a Sharer

44 5 Be Social Be a Sharer Be Connected

44 5 Be Social Be a Sharer Be Connected Be Timely

44 5 Be Social Be a Sharer Be Connected Be Timely Be Informative

How not to do it...

Don’t be frightened to innovate

@danslee

Thank you!