1. Social media: development workers best ally Roxanna Samii, IFAD KM Singapore, 1 September 2011

2. Pillars of social media Contribution User generated content Community Harness power of crowd Collaboration Participation = Open social network

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4. 4 Crowdsourcing #hornofafrica #H1N1 #7billion #rpr2011 #agriculture #globaldev 4

5. Social media a tool to amplify IFADs work Listen and give Engage in real time interaction Involve and participate

6. Why Twitter? Tweets are HEARD and RETWEETED 200 million users 500,000 new users per day - ranging from heads of states & govt to 13-year-old 65 million tweets a day 65% Twitter users are over 35 years

7. What is the value of Twitter for IFAD? Share IFAD messages and news instantly Share rural development & agriculture related info Report live from events and missions Host virtual chats & engage in conversation Listen to chatter http://www.twitter.com/ifadnews

8. Facebook More than 600 million active users Daily, 50% users log on to Facebook Average user has 130 friends People spend over 700 billion minutes per month on Facebook More than 200 million active users access Facebook through mobile devices

9. Why does IFAD have a Facebook page? New way of reaching out & communicating Share rural development & agriculture related info Engage with younger generations Host virtual chats Answers queries Listen to chatter http://www.facebook.com/pages/ifad/107399 332627995?v=wall

10. IFAD social reporting blog Share knowledge in a fun & engaging manner Report live from: –Missions –Events and conferences Share insights & experience http://ifad-un.blogspot.com

11. Videos In 2010 –700 billion video viewed –13 million hours of video uploaded 2 billion videos watch every day 20 million videos uploaded to Facebook per month 186 videos watched every month by avg viewer

12. Over 200 videos, ranging from: –Corporate documentaries broadcast on BBC, CNN –Documentaries produced by projects –Interviews –Video news releases –Public service announcements http://www.youtube.com/user/IFADTVhttp://ifad.blip.tv IFAD work in action

13. Why has IFAD adopted social reporting? Mix of journalism, facilitation and social media Knowledge sharing method Allows people not present in the room to follow an event or activity

14. Social reporting from events: some examples

16. Impact of social reporting: Rural Poverty Report launch 467,166 people reached via Twitter Blogposts read by 943 people Facebook entries shared with more than 8550 people Videos viewed by over 1250 people Hosted two virtual chats on Facebook and Twitter

17. Impact of social reporting: Launch of ENRM policy http://ifad-un.blogspot.com/2011/06/another-example-of- how-social-media-is.htmlhttp://ifad-un.blogspot.com/2011/06/another-example-of- how-social-media-is.html

18. Challenges and opportunities Challenges –focused resources –systematic monitoring of the chatter –multilingualism Opportunities –partnerships & complementarity –crowdsourcing –reaching out to future policy makers –more transparency and openness

19. Become a social media citizen

20. Remember the 10 social media commandments Thou Shalt Blog (like crazy). Thou Shalt Create Profiles (everywhere). Thou Shalt Upload Photos (lots of them). Thou Shalt Upload Videos (all you can find). Thou Shalt Podcast (often). Thou Shalt Set Alerts (immediately). Thou Shalt Comment (on a multitude of blogs). Thou Shalt Get Connected (with everyone). Thou Shalt Explore Social Media (30 minutes per week). Thou Shalt Be Creative (go forth and create creatively)! Source: Fast Company at: http://bit.ly/VxXPBhttp://bit.ly/VxXPB

21. Social media: development workers best ally Roxanna Samii, IFAD Twitter: http://www.twitter.com/rsamiihttp://www.twitter.com/rsamii Blog: http://rsamii.blogspot.comhttp://rsamii.blogspot.com Facebook: http://facebook.com/roxanna.samiihttp://facebook.com/roxanna.samii Email: r.samii@ifad.orgr.samii@ifad.org